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Bausch & Lomb IOM SpA in Eyewear (Italy)

  • July 2016
  • 2 pages
  • Euromonitor International
Report ID: 2473616

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As a specialist manufacturer of contact lenses, Bausch & Lomb benefited significantly from the dynamism of this category in Italy over the review period. The company particularly benefits from the strength of its range of daily disposable contact lenses and from its high-quality premium positioning based on new technologies, such as the latest Biotrue One Day daily disposable lenses, which are manufactured using an innovative material and technology called High Definition Optics that allows almo...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Contact Lenses and Solutions, Spectacles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Eyewear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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