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Car Rental in Italy, Euromonitor International

  • November 2014
  • 12 pages
  • Euromonitor International
Report ID: 2473631

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The automotive sector is undergoing a period of recession in Italy, mainly because of a strong reduction in the purchase of new cars from private customers. In addition there is a trend of increasing car taxation, which is worsening the already difficult situation: for example higher petrol prices, tolls, car insurance, taxation on luxury cars and lower deductability of business cars. This in turn also has a consequence on car rental, as on the one hand it increases the management costs for car...

Euromonitor International's Car Rental in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Car Rental by Category, Car Rental by Channel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Car Rental market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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