Table of Contents
The fragrances category continued to be inundated with new product launches adding to the already crowded market. The expansion of fragrances into other distribution channels, such as internet retailing, made fragrances highly accessible for consumers during 2013. The strong popularity of boy band One Direction appealed to the female teen and tween market during 2013. As a result, the female fragrance One Direct Our Moment performed well in 2013. The popularity of male-endorsed female...
Euromonitor International's Fragrances in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.
Product coverage: Mass Fragrances, Premium Fragrances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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