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Health and Wellness in Hungary

  • April 2016
  • -
  • Euromonitor International
  • -
  • 115 pages

In 2015, sales of health and wellness food and beverages generally increased in Hungary, overall performing better than their non-health and wellness counterparts. Due to raising the awareness of the population through education and the media, an increasing number of consumers sought food and beverages that supported their health. The Hungarian economy further stabilised, with falling inflation and growing disposable income levels, and this benefited sales, as more consumers are now able to...

Euromonitor International's Health and Wellness in Hungary report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2011-2015, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Health and Wellness in Hungary
HEALTH AND WELLNESS IN HUNGARY
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Demand for Health and Wellness Continue To Rise
Public Health Tax Promotes Penetration of Bfy Reduced Sugar Products
Strong International Companies Lead and Set Trends in Health and Wellness
Modern Channels Continue To Dynamically Expand Share
Health and Wellness Trends Play A Growing Role Driving Innovation
Key Trends and Developments
Campaigns Help Promote Health-conscious Consumer Behaviour
Growing Tax Burdens on Manufacturers - Forcing Healthy Consumption by Legislation?
Changing Distribution Channels in Health and Wellness Products
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2010-2015
Table 2 Sales of Health and Wellness by Type: % Value Growth 2010-2015
Table 3 Sales of Health and Wellness by Category: Value 2010-2015
Table 4 Sales of Health and Wellness by Category: % Value Growth 2010-2015
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2010-2015
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2010-2015
Table 7 NBO Company Shares of Health and Wellness: % Value 2011-2015
Table 8 LBN Brand Shares of Health and Wellness: % Value 2012-2015
Table 9 Distribution of Health and Wellness by Format: % Value 2010-2015
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2015
Table 11 Forecast Sales of Health and Wellness by Type: Value 2015-2020
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 13 Forecast Sales of Health and Wellness by Category: Value 2015-2020
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Appendix
National Legislation
EU Legislation
Definitions
Sources
Summary 1 Research Sources
Coca-Cola Hbc Hungary Kft in Health and Wellness (hungary)
Strategic Direction
Key Facts
Summary 2 Coca-Cola HBC Hungary Kft: Key Facts
Summary 3 Coca-Cola HBC Hungary Kft: Operational Indicators
Competitive Positioning
Summary 4 Coca-Cola HBC Hungary Kft: Competitive Position 2015
Nestle Hungária Kft in Health and Wellness (hungary)
Strategic Direction
Key Facts
Summary 5 Nestle Hungária Kft: Key Facts
Summary 6 Nestle Hungária Kft: Operational Indicators
Competitive Positioning
Summary 7 Nestle Hungária Kft: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2010-2015
Table 18 Sales of BFY Beverages by Category: % Value Growth 2010-2015
Table 19 NBO Company Shares of BFY Beverages: % Value 2011-2015
Table 20 LBN Brand Shares of BFY Beverages: % Value 2012-2015
Table 21 Distribution of BFY Beverages by Format: % Value 2010-2015
Table 22 Forecast Sales of BFY Beverages by Category: Value 2015-2020
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2010-2015
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2010-2015
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2011-2015
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2012-2015
Table 28 Distribution of BFY Packaged Food by Format: % Value 2010-2015
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2015-2020
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 31 Sales of Food Intolerance by Category: Value 2010-2015
Table 32 Sales of Food Intolerance by Category: % Value Growth 2010-2015
Table 33 Lactose-free Dairy by Type: % Value 2010-2015
Table 34 NBO Company Shares of Food Intolerance: % Value 2011-2015
Table 35 LBN Brand Shares of Food Intolerance: % Value 2012-2015
Table 36 Distribution of Food Intolerance by Format: % Value 2010-2015
Table 37 Forecast Sales of Food Intolerance by Category: Value 2015-2020
Table 38 Forecast Sales of Food Intolerance by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 39 Sales of Fortified/Functional Beverages by Category: Value 2010-2015
Table 40 Sales of Fortified/Functional Beverages by Category: % Value Growth 2010-2015
Table 41 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2010-2015
Table 42 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2010-2015
Table 43 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2010-2015
Table 44 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2010-2015
Table 45 NBO Company Shares of Fortified/Functional Beverages: % Value 2011-2015
Table 46 LBN Brand Shares of Fortified/Functional Beverages: % Value 2012-2015
Table 47 Distribution of Fortified/Functional Beverages by Format: % Value 2010-2015
Table 48 Forecast Sales of Fortified/Functional Beverages by Category: Value 2015-2020
Table 49 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 50 Sales of Fortified/Functional Packaged Food by Category: Value 2010-2015
Table 51 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2010-2015
Table 52 Key Functional Ingredients in Fortified/Functional Biscuits: % Value 2010-2015
Table 53 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2010-2015
Table 54 Key Functional Ingredients in Fortified/Functional Bread: % Value 2010-2015
Table 55 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2010-2015
Table 56 Key Functional Ingredients in Fortified/Functional Chewing Gum: % Value 2010-2015
Table 57 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2010-2015
Table 58 Key Functional Ingredients in Fortified/Functional Flavoured Milk Drinks: % Value 2010-2015
Table 59 Key Functional Ingredients in Fortified/Functional Milk: % Value 2010-2015
Table 60 Key Functional Ingredients in Fortified/Functional Dairy-based Yoghurt: % Value 2010-2015
Table 61 Key Functional Ingredients in Fortified/Functional Spreadable Oils and Fats: % Value 2010-2015
Table 62 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2011-2015
Table 63 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2012-2015
Table 64 LBN Brand Shares of Fortified/Functional Bread: % Value 2012-2015
Table 65 Distribution of Fortified/Functional Packaged Food by Format: % Value 2010-2015
Table 66 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020
Table 67 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 68 Sales of NH Beverages by Category: Value 2010-2015
Table 69 Sales of NH Beverages by Category: % Value Growth 2010-2015
Table 70 NBO Company Shares of NH Beverages: % Value 2011-2015
Table 71 LBN Brand Shares of NH Beverages: % Value 2012-2015
Table 72 Distribution of NH Beverages by Format: % Value 2010-2015
Table 73 Forecast Sales of NH Beverages by Category: Value 2015-2020
Table 74 Forecast Sales of NH Beverages by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 75 Sales of NH Packaged Food by Category: Value 2010-2015
Table 76 Sales of NH Packaged Food by Category: % Value Growth 2010-2015
Table 77 NBO Company Shares of NH Packaged Food: % Value 2011-2015
Table 78 LBN Brand Shares of NH Packaged Food: % Value 2012-2015
Table 79 Distribution of NH Packaged Food by Format: % Value 2010-2015
Table 80 Forecast Sales of NH Packaged Food by Category: Value 2015-2020
Table 81 Forecast Sales of NH Packaged Food by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 82 Sales of Organic Beverages by Category: Value 2010-2015
Table 83 Sales of Organic Beverages by Category: % Value Growth 2010-2015
Table 84 NBO Company Shares of Organic Beverages: % Value 2011-2015
Table 85 LBN Brand Shares of Organic Beverages: % Value 2012-2015
Table 86 Distribution of Organic Beverages by Format: % Value 2010-2015
Table 87 Forecast Sales of Organic Beverages by Category: Value 2015-2020
Table 88 Forecast Sales of Organic Beverages by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 89 Sales of Organic Packaged Food by Category: Value 2010-2015
Table 90 Sales of Organic Packaged Food by Category: % Value Growth 2010-2015
Table 91 NBO Company Shares of Organic Packaged Food: % Value 2011-2015
Table 92 LBN Brand Shares of Organic Packaged Food: % Value 2012-2015
Table 93 Distribution of Organic Packaged Food by Format: % Value 2010-2015
Table 94 Forecast Sales of Organic Packaged Food by Category: Value 2015-2020
Table 95 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2015-2020












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