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Hungary - Mobile Market Insights and Statistics

  • November 2014
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 18 pages

Hungary's dynamic mobile market is served by three mobile network operators and a growing number of MVNOs. Mobile penetration is relatively high, and though there are fewer opportunities for revenue growth through new subscriber additions the MNOs have upgraded networks to capitalise on strong consumer demand for mobile data services. Revenue growth is focused on mobile data as operators struggle with competition and regulated tariff reductions. This report provides an overview of Hungary's mobile market, covering the major players, voice and data services and regulations. It includes a wealth of statistics offering insight and analysis in the state of the market.

Key developments:
Regulator awards 450MHz spectrum, facilitating a range of services; multi-spectrum auction in late 2014 boosts mobile broadband capabilities; T-Mobile trials LTE-A; MPVI Mobil abandons plans to enter the mobile market; telecom tax affecting mobile revenue; M2M sector gaining traction; MNOs trial NFC applications; Tesco, UPC and Lidl join market as MVNOs; smartphones account for up to 70% of handset sales; Magyar Telekom reports having over 250,000 customers using its LTE network; MTRs reduced; Telenor Hungary upgrades HSPA+ network; Vodafone doubles data transmission to 42Mb/s using DC-HSPA+ technology; MPVI Mobile spectrum award nullified; regulator market data to June 2014; telcos' financial and operating data to Q3 2014; recent market developments.

Companies covered in this report include:
T-Mobile, Telenor, Vodafone Hungary.

Table Of Contents

Hungary - Mobile Market Insights and Statistics
1. Synopsis
2. Mobile communications
2.1 Overview of Hungary's mobile market
2.1.1 Mobile statistics
2.2 Regulatory issues
2.2.1 GSM licences
2.2.2 3G licence awards
2.2.3 Multi-spectrum auction results 2014
2.2.4 900MHz spectrum
2.2.5 26GHz spectrum
2.2.6 450MHz spectrum
2.2.7 Mobile Termination Rates (MTRs)
2.2.8 Mobile Number Portability (MNP)
2.3 Mobile technologies
2.3.1 Digital
2.3.2 Third Generation mobile
2.4 Major mobile operators
2.4.1 T-Mobile Hungary (MTel)
2.4.2 Telenor Hungary
2.4.3 Vodafone Hungary
2.4.4 MPVI Mobil
2.4.5 Mobile Virtual Network Operators (MVNOs)
2.5 Mobile voice services
2.5.1 Prepaid cards
2.6 Mobile data services
2.6.1 Short Message Service (SMS)/Multimedia Messaging Service (MMS)
2.6.2 General Packet Radio Service (GPRS)
2.6.3 Push-to-talk (PTT)
2.6.4 Enhanced Data for GSM Evolution (EDGE)
2.6.5 High Speed Packet Access (HSPA)
2.6.6 Long-term Evolution (LTE)
2.6.7 Mobile TV
2.7 Mobile content and applications
2.7.1 T-Mobile Hungary
2.7.2 Vodafone Hungary
2.7.3 Telenor Hungary
2.7.4 M-commerce (micropayments)
2.8 Mobile marketing
2.8.1 QR code readers
2.8.2 Vodafone 360
3. Related reports
Table 1 Historic - Mobile subscribers and penetration rate 1998 - 2004
Table 2 Mobile subscribers and penetration rate 2005 - 2015
Table 3 Mobile voice market share by SIM cards 2006 - 2014
Table 4 Smart phones in use 2006 - 2014
Table 5 T-Mobile subscribers 2003 - 2014
Table 6 T-Mobile mobile broadband subscribers 2008 - 2014
Table 7 T-Mobile revenue 2004 - 2014
Table 8 T-Mobile ARPU 2004 - 2014
Table 9 Telenor subscribers 2004 - 2014
Table 10 Telenor mobile financial data 2006 - 2014
Table 11 Telenor Monthly ARPU 2006 - 2014
Table 12 Telenor Monthly ARPU 2006 2014
Table 13 Vodafone subscribers 2007 - 2014
Table 14 Ratio of prepaid to postpaid subscribers 2007 - 2014
Table 15 Total SMS and MMS messages sent 2002 - 2012
Chart 1 Mobile subscribers and penetration rate 2005 2015
Chart 2 Telenor mobile financial data 2006 2014
Exhibit 1 2G spectrum awards
Exhibit 2 Spectrum auction results 2014

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