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EXECUTIVE SUMMARY

The report titled “Australia Golf Industry Outlook to 2018 - Increasing Baby Boomer Golfers to Impel Growth” provides a comprehensive analysis of the market dynamics of the golf industry in Australia. The report has highlighted major segments of the golf industry on the basis of golf events, golf tourism and golf equipment and apparels market. The report has discussed golf equipment and apparels market size in terms of value and market segmentation of on the basis of golf clubs, golf balls, golf apparels, golf shoes, golf bags and golf gloves. The report also entails the competitive landscape of major players in Australia golf equipment and apparels market. An analysis of the future of golf equipment and apparels market in Australia is provided on the basis of revenue of the market over next five years. The report also highlights the golf infrastructure and number of golfers in Australia.

The golf economy in Australia was USD ~ million in 2008 and has been constantly shrinking in terms of the market size in the last six years due to declining golf participation rate all over the country. Previously golf which was considered as a growing industry in Australia, has now been facing sudden changes in terms of the consumer choices, competition from new and high quality commercial golf courses among real estate developers and rivalry among various golf facilities for equity based membership, which hampered the participation rate of people in golf and golf industry size in Australia.
Australia has positioned itself as a ‘golfing mecca’ in order to push its tourism industry as well as golf tourism. Top 6 golf courses of Australia in order to drive the future golf demand in the nation had formed alliance with Tourism Australia in 2011. It was projected that total Australia golf tourism market revenue was worth USD ~ million in 2008.

The golf equipment and apparel market has undergone certain transition with the changing golfers’ demography in the country. Over the last six years, golf equipment and apparels market have showcased down trends and registered a negative CAGR of ~% from 2008-2013. Golf equipment and apparels market in Australia is a mature market and comprises of golf clubs, golf balls, golf shoes, apparels, bags and golf gloves. The domestic market for golf equipment and apparels has recorded revenue worth USD ~ million in 2013, which has fallen from USD ~ million in 2008. The demand for golf equipment has always been higher among the ageing golfers populace. Thus, over the years, Australia golf equipment and apparels market was driven by baby boomer population.

Golf industry has drastically come under distress which has left numerous golf clubs in Australia under financial constraints and challenges since the year 2000. At present, the country recorded ~ golf courses/clubs in 2013, which has inclined from ~ courses in 2008. New South Wales/ Australian Capital Territory region contributed a share of ~% to the total golf clubs in Australia in 2013. In 2013, golfer population in Australia was estimated ~ (above the age of 15 years), which has declined marginally in comparison to ~ in 2008 and thereby registering a flat CAGR from 2008-2013. Male golfers’ population accounted a share of ~% in the total golfers’ population in Australia in 2013. Majority of golf involvement belongs to age group of 55 years and over, with nearly ~% share of the national golfer’s population in 2013.

Golf clubs held the dominant share of ~% in the overall golf equipment and apparel market in Australia and generated revenue worth USD ~ million in 2013 in contrast to USD ~ million in 2008. The major golf brands, which directly and indirectly operating the country are Callaway Golf, Ping Golf, TaylorMade- Adidas, Oakley, Bridgestone Golf, Odyssey, Nike golf, Adam Golf, Wilson Staff, Cleveland, Mizuno Golf and Titleist. However, the most dominant brands include Callaway Golf, Ping, TaylorMade-Adidas and Titleist in Australia. Australia golf equipment and apparels market is projected to witness a negative growth in all the product segments except in golf apparels in the next five years. The market is likely to reach USD ~ million by 2018 from USD ~ million in 2013, and will thereby register a negative CAGR of 2.7% from 2014-2018.

KEY TOPICS COVERED IN THE REPORT

- Asia-Pacific Golf Equipment and Apparels Market Size by Revenue, 2008-2013
- Asia-Pacific Golf Equipment and Apparels Market Size by Geography such as China, Japan, Australia and India, 2008-2013
- Introduction of Australia Golf industry
- Overview of Australia Golf Tourism Market and Australia Golf Events Market
- Australia Golf Equipment and Apparels Market Size by Revenue, 2008-2013
- Market Segmentation of Australia Golf Equipment and Apparels Market by Products, 2008-2013
- Trends and Developments in Australia Golf Equipment and Apparels Market
- Future Outlook and Projections of Australia Golf Equipment and Apparels Market, 2014-2018
- Analysis of Golf Infrastructure in Australia
- SWOT Analysis of Australia Golf Industry
- Macroeconomic Factors of Australia Golf industry, Historicals and Projected
- Trends and Developments in Asia-Pacific Golf Equipment and Apparels Market
- Future Outlook and Projections of Asia-Pacific Golf Equipment and Apparels Market Size by Geography such as China, Japan, Australia and India, 2014-2018

Table Of Contents

Australia Golf Industry Outlook to 2018 - Increasing Baby Boomer Golfers to Impel Growth
TABLE OF CONTENTS

1. Asia-Pacific Golf Industry Introduction
2. Asia Pacific Golf Equipment and Apparels Market Size, 2008-2013
3. Asia Pacific Golf Equipment and Apparels Market Segmentation, 2008-2013
3.1. By Golf Equipment and Golf Apparel and Accessories, 2013
3.1.1. Asia-Pacific Golf Equipment Market Overview, 2013
3.1.2. Asia-Pacific Golf Apparels Market Overview, 2013
3.2. By Geography (Japan, China, Australia, India), 2008-2013
4. Australia Golf Industry Introduction
5. Australia Golf Tourism Market Overview
6. Australia Golf Events Market Overview
6.1. Golf Education Programs
7. Australia Golf Equipment and Apparels Market Introduction and Market Size, 2008-2013
7.1. Australia Golf Equipment and Apparels Market Segmentation by Products, 2008-2013
7.2. Australia Golf Equipment and Apparels Market: Trends and Developments
Rising Ageing Population of Australia
Free Demo Days
Growing Golf Tournament Sponsorships
Counterfeited Golf Products
7.3. Competitive Landscape of Major Players in Australia Golf Equipment and Apparels Market
7.4. Australia Golf Equipment and Apparels Market Future Outlook and Future Projections, 2014-2018
7.4.1. By Product Categories, 2014-2018
8. Analysis of Golf Infrastructure in Australia
8.1. Number of Golf Clubs in Australia, 2008-2013
8.1.1. By States, 2010-2013
8.1.2. By Club Membership Size, 2013
8.2. Golfers Population in Australia, 2008-2013
8.2.1. By Gender, 2008-2013
8.2.2. By Age Group, 2008-2013
8.3. Number of Rounds Played At Australia Golf Courses, 2008-2013
8.3.1. By States, 2010-2013
9. Australia Golf Industry Market: SWOT Analysis
Strength
Weakness
Opportunity
Threat
10. Australia Golf Industry Macroeconomic Factors: Historicals and Projections
10.1. Population, 2008-2018
10.2. Foreign Exchange Rate from Australian Dollar to the US dollar, 2008-2014
10.3. Australia Consumer Spending on Recreational and Cultural Services, 2008-2018
11. Asia Pacific Golf Industry: Trends and Developments
Burgeoning Online Market for Golf Equipment and Apparels
Popularity of Golf is Growing in North Asian Countries
Large Number of Golf Courses in Asia- Pacific Region
Golfer Population in Asia-Pacific Region (Trend Analysis)
Increasing Women Participation Rate
Advent of Golf Clubs Technologies
Short Golf Game Strategy
Golf Gaming Technologies
12. Asia Pacific Golf Equipment and Apparels Market Future Outlook and Future Projections, 2014-2019
12.1. By Geography (Japan, China, Australia, India), 2014-2018
12.2. Cause and Effect Relationship Between Industry Factors and the Asia-Pacific Golf Equipment and Apparels Market Prospects
13. Appendix
13.1. Market Definitions
13.2. Abbreviations
13.3. Research Methodology
Data Collection Methods
Approach
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Final Conclusion
13.4. Disclaimer

LIST OF FIGURES

Figure 1: Global Golf Equipment and Apparels Market Segmentation by Geography on the Basis of Revenue Contribution in Percentage (%), 2013
Figure 2: Asia-Pacific Golf Equipment and Apparels Market Size on the Basis of Revenue in USD Million and Growth Rate (%), 2008-2013
Figure 3: Asia Pacific Golf Equipment and Apparels Market Segmentation by Golf Equipment and Golf Apparel and Accessories on the Basis of Revenue in Percentage (%), 2013
Figure 4: Asia Pacific Golf Equipment Market Segmentation by Geography (Japan, China, Australia, India) on the Basis of Revenue in Percentage (%), 2013
Figure 5: Asia Pacific Golf Apparels and Accessories Market Segmentation by Geography (Japan, China, Australia and India) on the Basis of Revenue in Percentage (%), 2013
Figure 6: Asia-Pacific Golf Equipment and Apparels Market Segmentation by Geography on the Basis of Revenue in Percentage (%), 2008-2013
Figure 7: Australia Golf Tourism Market Segmentation by Food, Beverage and Entertainment, Accommodation and Transportation, 2008
Figure 8: Australia Golf Equipment and Apparels Market Size on the basis of Revenue in Million, 2008-2013
Figure 9: Australia Golf Equipment and Apparels Market Segmentation by Golf Clubs, Balls, Apparels, Shoes, Bags and Gloves on the Basis of Contribution in Percentage (%), 2008-2013
Figure 10: Australia Golf Equipment and Apparels Market Size in Million, 2014-2018
Figure 11: Australia Golf Equipment and Apparels Market Segmentation by Golf Clubs, Balls, Apparels, Shoes, Bags and Gloves on the Basis of Contribution in Percentage (%), 2008-2013
Figure 12: Golf Courses in Australia, 2008-2013
Figure 13: Golf Courses in Australia by Areas in Australia in Percentage (%), 2010-2013
Figure 14: Golf Courses in Australia by States in Australia in Percentage (%), 2010-2013
Figure 15: Golfers Population in Australia, 2008-2013
Figure 16: Golfers Population by Golf Club Members and Non Club Members in Australia, 2008-2013
Figure 17: Golfers Population in Australia by Gender on the Basis of Percentage (%), 2008-2013
Figure 18: Golfers Population in Australia by Age Group in Percentage (%), 2008-2013
Figure 19: Number of Rounds Played at Golf Courses in Australia in Million, 2008-2013
Figure 20: Population in Million, 2008-2018
Figure 21: Golfers Population in Australia, 2014-2018
Figure 22: Exchange Rate of the Australian Dollar against the US Dollar, 2008-2013
Figure 23: Australia Consumer Expenditure on Recreational and Cultural Services in USD Million, 2008-2018
Figure 24: Asia-Pacific Golf Equipment and Apparels Market Projections on the Basis of Revenue in USD Million, 2014-2018

LIST OF TABLES

Table 1: Global Golf Equipment and Apparels Market Segmentation by Geography on the Basis of Contribution in on the Basis of Revenue in USD Million, 2013
Table 2: Asia Pacific Golf Equipment and Apparels Market Segmentation by Golf Equipment and Golf Apparel and Accessories on the Basis of Revenue in USD Million, 2013
Table 3: Asia Pacific Golf Equipment Market Segmentation by Geography (Japan, China, Australia, India) on the Basis of Revenue in USD Million, 2013
Table 4: Asia Pacific Golf Apparels and Accessories Market Segmentation by Geography (Japan, China, Australia and India) on the Basis of Revenue in USD Million, 2013
Table 5: Asia-Pacific Golf Equipment and Apparels Market Segmentation by Geography on the Basis of Revenue in USD Million 2008-2013
Table 6: Golf Industry Size in Australia in USD Million, 2008
Table 7: Australia Golf Tourism Market Revenue by Segments in USD Million, 2008
Table 8: Various Event Names and Event Entries by Men/Women/Mixed/Juniors, 2012-2013
Table 9: Golf Education Programs and Number of Participants by Golf Australia, 2012/2013
Table 10: School Delivered Programs Participants, 2012/2013
Table 11: Australia Golf Equipment and Apparels Market Segmentation by Golf Clubs, Balls, Apparels, Shoes, Bags and Gloves on the Basis of Revenue in USD Million, 2008-2013
Table 12: Company Profile of Major Golf Equipment and Apparels Players (Callaway Golf and TaylorMade-Adidas Australia) in Australia, 2013
Table 13: Australia Golf Equipment and Apparels Market Segmentation by Golf Clubs, Balls, Apparels, Shoes, Bags and Gloves on the Basis of Revenue in USD Million, 2014-2018
Table 14: Golf Courses in Australia by Metropolitan and Country Areas in Number, 2010-2013
Table 15: Golf Courses in Australia by States in Australia in Number, 2010-2013
Table 16: Membership Size Profile of Golf Clubs in Australia, 2013
Table 17: Membership Size Profile of Golf Clubs by State/Territory in Australia, 2013
Table 18: Golfers Population by Golf Club Members and Non Club Members in Australia, 2008-2013
Table 19: Golfer's Population in Australia by Gender in Number, 2008-2013
Table 20: Golfers Population in Australia by Age Group, 2008-2013
Table 21: Club Competitive Rounds Played by States in Australia, 2012 and 2013
Table 22: Annual Golf Rounds Played in Australia in 2013
Table 23: Rounds Played at Golf Courses by States in Australia in Percentage (%), 2010-2013
Table 24: Rounds Played at Golf Courses by States in Australia in Numbers, 2010-2013
Table 25: Asia-Pacific Golf Facilities by Japan, Australia, China, India and Other Asian Countries, 2008-2013
Table 26: Asia-Pacific Golfers Population by Japan, China, Australia and India, 2008-2013
Table 27: Asia-Pacific Golf Equipment and Apparels Market Segmentation by Geography (Japan, China, Australia, India) on the Basis of Revenue in Percentage (%), 2014-2018
Table 28: Asia-Pacific Golf Equipment and Apparels Market Segmentation by Geography (Japan, China, Australia, India) on the Basis of Revenue in USD Million 2008-2013
Table 29: Cause and Effect Relationship between Industry Factors and Asia-Pacific Golf Equipment and Apparels Industry Prospects
Table 30: Correlation Matrix of Australia Golf Equipment and Apparels Market
Table 31: Regression Coefficients Output of the Australia Golf Equipment and Apparels Market

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