1. Market Research
  2. > Financial Services
  3. > Banking
  4. > Payments Market Trends
  5. > The Tigo Cash in Ghana: mobile financial services case study

The Tigo Cash in Ghana: mobile financial services case study

  • November 2014
  • -
  • Analysys Mason
  • -
  • 13 pages

Millicom (trading as Tigo) offers mobile financial services (MFS) in five African and four Latin American countries, all of which have significant unbanked populations. Tigo uses MFS as a customer retention tool in markets that are highly competitive. This case study examines Tigo’s MFS initiative in Ghana, discusses its strategy and positioning in the market.

Table Of Contents

The Tigo Cash in Ghana: mobile financial services case study
Table of contents
Executive summary: Tigo Cash targets Ghana's mobile financial services users with a customer-centric approach and segment-specific offerings
Tigo Ghana launched Tigo Cash in 2011, following mobile money launches by competitors MTN and Airtel Ghana
Market context: Tigo is the third-largest mobile operator in Ghana, a highly price-competitive market, but its ARPU declined to USD3.86 in 1H 2014
Tigo Cash in Ghana: positioning and key differentiators
Tigo's mobile financial services offerings form part of Millicom's strategy of becoming a ‘digital lifestyle' enabler, and are key to revenue growth
Tigo Cash: financial services
Mobile money in the agricultural sector: Tigo Cash Ghana's RiMFin project highlights its sector-specific approach to increasing mobile money usage
Mobile money in the agricultural sector: Tigo Cash RimFin project business model
Mobile money in the agricultural sector: success factors include buy-in, education, supporting agents, ecosystem and technical reliability
- About the author
- About Analysys Mason

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Amrita

+1 718 303 2019

Purchase Reports From Reputable Market Research Publishers
Mobile Payment Technologies Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024

Mobile Payment Technologies Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024

  • $ 5795
  • Industry report
  • February 2017
  • by Transparency Market Research

Global Mobile Payment Technologies Market: Overview This report provides an analysis of the global mobile payment technologies market for the period from 2014 to 2024, wherein the period from 2016 to 2024 ...

Top 10 Telecom Technologies - Forecast to 2021

Top 10 Telecom Technologies - Forecast to 2021

  • $ 5650
  • Industry report
  • February 2017
  • by MarketsandMarkets

“Reduction in queuing & transaction time and increased convenience in making low value payments are driving the contactless payment market” The contactless payment market is estimated to grow from ...

Bitcoin Payments Ecosystem Analysis : Business Models, Strategies and Opportunities - Forecast (2017-2022)

Bitcoin Payments Ecosystem Analysis : Business Models, Strategies and Opportunities - Forecast (2017-2022)

  • $ 5250
  • Industry report
  • January 2017
  • by Industry ARC

Bitcoin is an experimental digital currency and also called as cryptocurrency. This digital currency enables instant peer to peer transactions, worldwide payments with very low or zero processing fees. ...


ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.