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  4. > Analysis of the Advanced Visualisation Solutions Market in Western Europe : Trends and Dynamics of the 3D/4D Visualisation Solutions Market

Methodology

•Primary interviews were conducted with key industry experts and regulatory authorities. Designation of interviewed participants include chief executive officers, marketing managers, directors, and vice-presidents.
•Secondary research sources such as in-house Frost & Sullivan database, Frost & Sullivan’s Decision Support Database, company annual reports, scientific journals, and industry-related articles have been utilized.
•The objective of the research service is to present a comprehensive analysis of the advanced visualisation solutions market in western Europe, with respect to market potential and key market dynamics.
•The study also covers factors driving the growth, challenges affecting the industry, and opportunities within the total market and the market segments as estimated for the forecast period.
•The study period covered is from 2010 to 2020, with the base year as 2013 and forecast period from 2014 to 2020.

Key Findings

•The Advanced visualisation (AV) Solutions market in western Europe includes analytical and post-processing software solutions sold by original equipment manufacturers (OEM) of imaging modalities, independent software vendors (ISVs), and Picture Archiving and Communication Systems (PACS) vendors.
•AV solutions are offered by different vendors either as stand-alone workstation-based solutions or thin client solutions which can be used across an enterprise.
•While workstation-based solutions form a core part of the diagnostic departments in many small healthcare institutions and imaging labs, many medium and large establishments with a large amount of post-processing workflow are adopting enterprise-wide thin client solutions.
•Though thin client solutions will continue to be the largest revenue generating type of AV solutions, workstation-based solutions are unlikely to become obsolete.
•The critical application areas of AV are in cardiology, neurology, and vascular imaging. Recently, application in oncology, interventional imaging, minimally invasive surgeries, and endoscopy has been growing rapidly.
•Many OEM vendors of AV solutions were predominantly offering workstation-based dedicated systems. But recently, their focus has shifted to enterprise-wide solutions.
•ISVs generally offer vendor-neutral thin client solutions, which can be used in a multi-modality scenario for a wide range of specialties.
•The demand for AV solutions, delivered over PACS platform, is bound to grow during the forecast period as many PACS will be replaced across Europe.
•Many small vendors are offering add-on features to improve the application range of existing solutions.
•The total revenue from the sales of AV solutions, both workstation-based and thin client, in 2013 was $ xx million. The AV solutions market is expected to grow consistently during the forecast period, with about xx % increase in total revenue from 2013 to 2020.

Key Questions This Study Will Answer

What is the market size and potential for advanced visualisation solutions?
Which segment of advanced visualisation solutions is growing the fastest? How long will it continue to grow and at what rate? What are the clinical applications of advanced visualisation solutions?
What is the greatest challenge faced by the advanced visualisation solutions market and how to overcome it?
How are advanced visualisation solutions deployed in western Europe? Which deployment model is showing high growth prospects?
Which are the major countries and what are the important trends for each segment in advanced visualisation solutions market?
What is the competitive structure of the advanced visualisation solutions market in western Europe and how is it expected to change during the forecast period?

CEO’s Perspective

Advanced visualisation (AV) is revolutionizing the imaging industry as more critical specialties like surgery and oncology are relying on it.
While enterprise-wide solutions are being preferred in many healthcare establishments, smaller institutions with minimal post-processing workflow will continue to purchase workstation-based solutions.
Physicians will find more value in AV solutions, which are enhanced with sophisticated automation functions to save the time spent on post-processing.
PACS replacement across western Europe is expected to drive the rapid growth in sales of AV solutions through PACS platform.

3 Big Predictions

Adoption of advanced visualisation solutions in specialties like emergency medicine, surgery, and oncology will become a growth generator in the future.
As small vendors offering niche advanced visualisation solutions continue to emerge, larger market participants will look to acquire them to enhance their competitive position.
Mobile devices will have a crucial role to play in advanced visualisation, as they offer greater access and better connectivity.

Table Of Contents

Analysis of the Advanced Visualisation Solutions Market in Western Europe : Trends and Dynamics of the 3D/4D Visualisation Solutions Market
Executive Summary
Market Overview
Total Advanced Visualisation Solutions Market
•Drivers and Restraints
•Forecasts and Trends
•Competitive Environment
Market Segmentation by Sales Channel
•OEM Vendors Segment Analysis
•Independent Software Vendors Segment Analysis
•PACS Vendors Segment Analysis
Market Segmentation by Solution Type
Clinical Applications
Regional Breakdown
•Germany Breakdown
•The United Kingdom Breakdown
•France Breakdown
•Italy Breakdown
•Spain Breakdown
•Scandinavia Breakdown
•Benelux Breakdown
The Last Word
Appendix

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