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EXECUTIVE SUMMARY

The report titled “Thailand Diaper Industry Outlook to 2018 - Pull up Pant Diapers to Propel the Future Growth” provides a comprehensive analysis of the market size of the diaper industry in Thailand. Industry has been segmented into two major categories- Baby Diapers and Adult Diapers. The report has highlighted major segments of the baby diaper industry on the basis of Pull up Pants and Tape Diapers, by Age Groups and by Pricing Structure. In adult diaper market, the report has discussed market size in terms of value and volume and market segmentation on the basis of Pull up Pants and Tape Diapers. The report also entails the market share and company profiles of the major players in the baby and adult diaper industry. An analysis of the future of diaper market in Thailand is provided on the basis of revenue of the market over next five years.

Rise in the personal disposable income, enhanced participation of women in the workplace, product innovation and development, deeper penetration in urban areas as well as rural regions and growing acceptance of adult diapers have contributed significantly to diaper industry in Thailand. The diaper market is expected to grow at a CAGR of 11.8% from 2013-2018.

Diapers are one of the fastest emerging retail product categories in Thailand. The diaper market has been categorized into baby diaper market and adult diaper market with a majority contribution of ~% by baby diapers in 2013 in overall diaper market. The baby diaper market has been further segmented into tape diapers and pull-up pant diapers with latter dominating the market with ~% share in 2013. On the basis of age group, baby diapers are classified as per usage from: new born, junior and standard. Standard diapers was the leading segment in the Thailand baby diaper market with ~% share in the market revenue in 2013 followed by junior diapers segment which had a share of ~% during the same year. The new born diaper was the smallest segment in Thailand baby diapers market with a contribution of ~% in terms of market revenues in 2013. The baby diaper market in Thailand has been divided into 3 major price categories notably; economy, mid range and premium price range. Thailand's overall market for baby diapers was valued at USD ~ million in 2013, of which ~% was generated by the sale of premium priced diapers, ~% was accounted by mid-range segment and the rest ~% was held by economy priced diapers.

Though, a small market, adult diapers industry in Thailand has showcased double digit CAGR of 11.4% over the years 2008-2013. Adult diaper segment has historically grown at a higher rate than baby diaper market and will continue to be higher in the future years as well. Adult diapers segment is expected to grow at a CAGR of 12.2% for the period 2013-2018.

High entry barriers due to high business setup costs and brand loyalty among the people prohibit new entrants in the market which give leverage to the existing players. Major players such as Unicharm, DSG Thailand, SCA Hygiene and Fuburg will continue to dominate the diaper market in the future as well.

KEY TOPICS COVERED IN THE REPORT

- The market size of the Thailand Diaper Industry, 2008-2013
- Market segmentation of Thailand Diaper Industry by baby and adult diapers, 2008-2013
- The market size of the Thailand Baby Diaper Industry, 2008-2013
- Market segmentation of Thailand Baby Diaper Industry by Pull Up Pants and Tape Diapers, 2008-2013
- Market segmentation of Thailand Baby Diaper Industry by Age Groups, 2011-2016
- Market segmentation of Thailand Baby Diaper Industry by Pricing Structure, 2013
- The market size of the Thailand Adult Diaper Industry, 2008-2013
- Market segmentation of Thailand Adult Diaper Industry by Pull Up Pants and Tape Diapers, 2008-2013
- Trends and Developments in the Thailand Diaper Industry
- Market Share of Major Players in Thailand Baby Diaper Industry
- Market Share of Major Players in Thailand Adult Diaper Industry
- Company profiles of major players in the Diaper Market of Thailand
- Future outlook and projections on the basis of revenue and by baby and adult diapers in Thailand Diaper Industry, 2014-2018

Table Of Contents

Thailand Diaper Industry Outlook to 2018 - Pull up Pant Diapers to Propel the Future Growth
TABLE OF CONTENTS

1. Thailand Diaper Market Introduction
2. Value Chain of Thailand Diaper Industry
3. Thailand Diaper Market Size, 2008-2013
3.1. By Value, 2008-2013
3.2. By Volume, 2008-2013
4. Thailand Diaper Market Segmentation
4.1. By Product Type (Baby and Adult Diapers), 2008-2013
4.1.1. Thailand Baby Diapers Market Size, 2008-2013
By Value, 2008-2013
By Volume, 2008-2013
4.1.2. Thailand Baby Diaper Market Segmentation
4.1.2.1. By Pull up Pants and Tape Diapers, 2008-2018
4.1.2.2. By Age Groups, 2011-2016
4.1.2.3. By Pricing Structure, 2013
4.1.3. Thailand Adult Diapers Market Size, 2008-2013
By Value, 2008-2013
By Volume, 2008-2013
4.1.4. Thailand Adult Diaper Market Segmentation
4.1.4.1. By Pull up Pants and Tape Diapers, 2008-2018
5. Key Growth Drivers for Thailand Diaper Industry
Improving Living and Hygiene Standards
Growing Aging Population
Improving Economic Conditions
Shifting Preferences to Disposable Diapers
6. Recent Industry Activities in Thailand Diaper Market
Daio Entering Thailand Diaper Industry
Unicharm Opened 2nd Thai Factory
Unicharm Thailand Acquired Diana
Asahi Kasei Opened a Spunbond Plant in Thailand in 2013
7. Thailand Diaper Market: Trends and developments
Increase in the Demand for Incontinence Products
Sales Growth of Baby Disposable Pull up Pant Diapers
Aggressive Marketing of Diapers by Brands
Rising Expenditure on Healthcare
Shifting Preferences from Traditional Cloths to Disposable Diapers
8. Major Challenges for Thailand Diaper Market
Volatility in the Prices of Raw Materials
Social and Economic Constraints
Environmental Challenges
9. Product Improvement and RandD in Thailand Diaper Market
10. Porter's Model for Thailand Diaper Market
Threat of Substitute Products
Threat of Entry of New Competitors
Competitive Rivalry within the Industry
The Bargaining Power of Customers
The Bargaining Power of Suppliers
11. Company Profile of Major Players in Diaper Market in Thailand
11.1. DSG International (Thailand) PLC
11.1.1. Company Overview
Corporate Structure of DSGT
Corporate Timeline
11.1.2. Strategic Direction
11.1.3. Product Portfolio
Product Segmentation
11.1.4. Financial Performance, 2008-2013
Revenue Structure Based on Product Type
Revenue Structure Based on Geography
11.2. Unicharm
11.2.1. Company Overview
11.2.2. Strategic Direction
11.2.3. Product Portfolio
12.2.4 Financial Performance
11.3. SCA Hygiene
11.3.1. Company Overview
11.3.2. Strategic Direction
11.3.3. Product Portfolio
11.3.4. Financial Performance, 2010-2013
11.4. Fuburg
11.4.1. Company Overview
11.4.2. Strategic Direction
11.4.3. Product Portfolio
11.4.4. Financial Performance, 2010-2013
11.5. Kimberly Clark
11.5.1. Company Overview
11.5.2. Strategic Direction
11.5.3. Product Portfolio
11.5.4. Financial Performance, 2008-2013
12. Market Share of Major Players in Thailand Diaper Industry
12.1. Market Share of Major Players in Thailand baby Diaper Industry
12.2. Market Share of Major Players in Thailand Adult Diaper Industry
13. Thailand Diaper Market Future Outlook And Projections, 2014-2018
13.1. By Baby Diapers and Adult Diapers, 2014-2018
13.2. Cause and Effect Relationship between Dependent and Independent Factors Prevailing In Thailand Diapers Industry
14. Macroeconomic and Industry Factors
14.1. Personal Disposable Income in Thailand, 2008 - 2018
14.2. Demographic Distribution of Population on the basis of Age, 2008 - 2018
14.2.1. Population in the age group of 0-5 years, 2008-2018
14.2.2. Population in the age group of 65 years and Above, 2008-2018
14.3. Health Expenditure per Capita in Thailand, 2008 - 2018
14.4. Birth Rate in Thailand, 2008 - 2018
15. Appendix
15.1. Market Definition
15.2. Market Abbreviations
15.3. Research Methodology
Data Collection Methods
Approach
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Final Conclusion
15.4. Disclaimer

LIST OF FIGURES

Figure 1: Value Chain of the Thailand Diaper Industry
Figure 2: Thailand Diaper Industry Market Size on the Basis of Revenue in USD Million and Growth Rate in Percentage (%), 2008-2013
Figure 3: Thailand Diaper Industry Market Size on the Basis of Pieces Sold in Million Units and Growth Rate in Percentage (%), 2008-2013
Figure 4: Thailand Diaper Market Segmentation by Types of Diapers on the Basis of Revenue Contribution in Percentage (%), 2008-2013
Figure 5: Thailand Baby Diaper Market Size on the Basis of Revenue in USD Million, 2008-2013
Figure 6: Thailand Baby Diaper Market Size on the Basis of Pieces Sold in Million, 2008-2013
Figure 7: Thailand Baby Diaper Market Segmentation by Pull up Pants and Tape Diapers on the Basis of Contribution in Percentage (%), 2008-2018
Figure 8: Thailand Diaper Market Segmentation by Consumption by Age Groups on the Basis of Revenue Contribution in Percentage (%), 2011-2016
Figure 9: Thailand Baby Diaper Market Segmentation by Price Structure on the Basis of Contribution in Percentage (%), 2013
Figure 10: Thailand Adult Diaper Market Size on the Basis of Revenue in USD Million, 2008-2013
Figure 11: Thailand Adult Diaper Market Size on the Basis of Pieces Sold in Million, 2008-2013
Figure 12: Thailand Adult Diaper Market Segmentation by Pull up Pants and Tape Diapers on the Basis of Contribution in Percentage (%), 2008-2018
Figure 13: DSG International Thailand PLC Corporate Structure, 2012
Figure 14: DSG International PLC Timeline, 1973-2013
Figure 15: DSG International Thailand Revenue in USD Million, 2008-2013
Figure 16: DSGT Revenue Structure by Baby diaper and Adult diaper on the Basis of Contribution in Percentage (%), 2013
Figure 17: DSGT Revenue Structure by Countries on the Basis of Contribution in Percentage (%), 2013
Figure 18: SCA Hygiene Global Revenue in USD Million, 2010-2013
Figure 19: SCA Hygiene's Global Sales by Region for Personal Care Products in Percentage (%), 2013
Figure 20: SCA Hygiene's Global Sales by Product Segment in Percentage (%), 2013
Figure 21: Timeline of Fuburg from 1977-2013
Figure 22: Fuburg Global Revenue in USD Million, 2010-2013
Figure 23: Kimberly Clark's Global Revenue Break up by Product Segments in Percentage (%), 2013
Figure 24: Kimberly Clark Global Revenue in USD Million, 2008-2013
Figure 25: Kimberly Clark Thailand's Revenue in USD Million, 2012-2014
Figure 26: Market Share of Major Players in Baby Diaper Market in Thailand on the Basis of Revenue in Percentage (%), 2013
Figure 27: Market Share of Major Diaper Companies in Adult Diaper Market in Thailand in Percentage (%), 2013
Figure 28: Thailand Diaper Industry Future Projections by Revenue in USD Million, 2014-2018
Figure 29: Thailand Diaper Market Future Projections by Baby and Adult Diaper Segment on the Basis of Contribution in Percentage (%), 2014-2018
Figure 30: Thailand Personal Disposable Income in USD million, 2008-2018
Figure 31: Population in Thailand in Million, 2008-2018
Figure 32: Thailand Population (0-5 Years old) in Million, 2008-2018
Figure 33: Thailand Population (65 Years and above) in Million, 2008-2018
Figure 34: Thailand Health Expenditure per Capita in USD, 2008 - 2018
Figure 35: Birth Rate in Thailand, 2008 - 2018

LIST OF TABLES

Table 1: Thailand Diaper Market Segmentation by Types of Diapers on the Basis of Revenue in USD Million, 2008-2013
Table 2: Thailand Baby Diaper Market Segmentation by Pull up Pants and Tape Diapers on the Basis of Revenue in USD Million, 2008-2018
Table 3: Thailand Diaper Market Segmentation by Consumption by Age Groups on the Basis of Revenue in USD Million, 2011-2016
Table 4: Thailand Baby Diaper Market Segmentation by Price Structure on the Basis of Revenue in USD Million, 2013
Table 5: Thailand Adult Diaper Market Segmentation by Pull up Pants and Tape Diapers on the Basis of Revenue in USD Million, 2008-2018
Table 7: DSG International Thailand PLC Product Portfolio by Baby and Adult Diaper Brands 43
Table 8: DSGT revenue structure by Baby diaper and Adult diaper on the Basis of Revenue in USD Million, 2008-2013
Table 9: DSGT Revenue Structure by Countries in USD Million, 2013
Table 10: Timeline of Unicharm from 1961-2013
Table 11: Unicharm Corporation Product Portfolio by Baby and Adult Diaper Brands
Table 12: Timeline of SCA Hygiene from 1929-2013
Table 13: SCA Hygiene Product Portfolio by Incontinence, Baby and Feminie Hygiene Brands
Table 14: Fuburg Product Portfolio by Baby and Adult Diaper Brands
Table 15: Revenue of Major Players in Thailand Baby Diaper Market in USD million, 2013
Table 16: Revenue of Major Players in Thailand Adult Diaper Market in USD million, 2013
Table 17: Thailand Diaper Market Future Projections by Baby and Adult Diaper Segment on the Basis of Revenue in USD Million, 2014-2018
Table 18: Cause and Effect Relationship Analysis between Industry Factors and Expected Prospects in Thailand Diapers Industry
Table 19: Correlation Matrix of Thailand Adult Diaper Industry
Table 20: Regression Coefficients Output

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