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EXECUTIVE SUMMARY

The report titled “China Cooking Oil Market Prospects to 2018 - Upgrading Agro-Economic System to Forerun Market” presents a comprehensive analysis of the industry covering aspects including market size by volume sales, value and market segmentation by production, supply, consumption, retail sales of cooking oil. Additionally, market dynamics of soybean, rapeseed, peanut, cottonseed, sunflower seed, palm and coconut oil is covered extensively. The report also entails a detailed description on the recent trends and developments, imports &exports, persistent challenges in the market and the competitive scenario of major players in the industry along with their brand wise market shares.

Globally, China is the world’s largest consumer of oilseeds and cooking oil. China cooking oil market has been affected by surging demand, government legislations and regulations, predominant challenges pertaining to agricultural practices and consumption, transition to increasing urbanization, price trends and distribution network. The market has registered a CAGR of 5.1% during the period MY’2009-MY’2013 by rising supply of cooking oils from ~ thousand tons in MY’2009 to ~ thousand tons in MY’2013. Soybean oil accounted for ~% of the total production output followed by rapeseed and peanut oil with 24.8% and ~% of the total crushed oilseeds respectively. During the period MY’2010 to MY’2013 the overall consumer expenditure on cooking oil has swelled at a CAGR of ~%, thereby heaving to total revenues of USD ~billion during this period.

China is one of the world's largest importers of oilseeds and cooking oil. The country imported ~ thousand tons of oilseeds while ~ thousand tons of cooking oil in MY’2013. The export of oilseeds in China was already at a very low level. Additionally the exports to other countries has dropped down at a plummeting CAGR of ~% during the period MY’2009-MY’2013. The government of China aspires to develop environmentally friendly market for sustainable palm oil. Moreover, to stimulate lagging production of major oilseeds such as soybean, the government executed a soybean oilseed production support program.

China cooking oil market is concentrated with only a few major players operating majority of the business space. Wilmar International is the leading company operating in China cooking oil market. China National Cereals, Oils and Foodstuffs Corporation (COFCO) and Shandong Luhua Group are other dominant companies which produce and distribute edible oils in China. The top 5 brands make up nearly ~% of the total sales in the year 2013. Jinlongyu brand is the most popular cooking oil brand which has accounted for approximately ~% of the total market share on the basis of retail sales in China in the year 2013. The flagship brand of Shandong Luhua Group is known for its premium quality has eventually captured ~% of the cooking oil market in China in 2013.

China cooking oil market is estimated to witness ~ thousand tons of consumption of cooking oil in MY’2018. The future of China cooking oil market is expected to be favorable on account of continuing government support to enhance production and decrease adulteration; anticipated use of better and adequate production tools, enhanced agronomic practices followed with substantial improvement in technology resources and input quality. The cooking oil market in China is augmented to grow at a minimal yet increasing CAGR of ~% during the forecast period MY’2013-MY’2018.

KEY TOPICS COVERED IN THE REPORT

- The market size of China cooking oil market in terms of volume production, supply, consumption and value in the last 4 years (MY’2009-MY’2013)
- China cooking oil market segmentation by production, supply, consumption and retail sales of different types of cooking oils (MY’2009-MY’2013)
- China cooking oil market segmentation by soybean, rapeseed, peanut, cottonseed, sunflower seed, palm and coconut oil market dynamics (MY’2009-MY’2013)
- Trends and developments with details on enforced government legislations and comparison of different types of oil in cooking oil market in China
- Pricing trends of soybean, rapeseed and palm oil in China (MY’2010-MY’2013)
- China cooking oil market import & export scenario (MY’2009-MY’2013)
- Challenges involved in cooking oil market
- Market share of major players by brands in China cooking oil market (2013)
- Competitive landscape and company profiles with global operations and financial performance of the major cooking oil companies operating in China cooking oil market (Wilmar International, COFCO, Shandong Luhua Group and others)
- Future projections and macro economic factors of China cooking oil market

Table Of Contents

China Cooking Oil Market Prospects to 2018 - Upgrading Agro-Economic System to Forerun Market
TABLE OF CONTENTS
1. China Cooking Oil Market Introduction
China Across the Globe
1.1. Types of Cooking Oil used in China
1.2. China Cooking Oil Industry Value Chain in Context to Technological Processing
2. China Cooking Oil Market Size
2.1. By Volume, MY'2009-MY'2013
2.2. By Value, MY'2010-MY'2013
3. China Cooking Oil Market Segmentation
3.1. By Production, Supply, Consumption and Retail Sales of Different Types of Cooking Oils, MY'2009-MY'2013
3.1.1. By Production, MY'2009-MY'2013
3.1.2. By Total Supply, MY'2009-MY'2013
3.1.3. By Domestic Consumption, MY'2009-MY'2013
3.1.4. By Retail Sales Value of Major Cooking Oils, MY'2010-MY'2013
3.2. China Soybean Oil Market Dynamics
3.2.1. Market Supply and Consumption of Soybean Oil, MY'2009-MY'2013
3.3. China Rapeseed Oil Market Dynamics
3.3.1. Market Supply and Consumption of Rapeseed Oil, MY'2009-MY'2013
3.4. China Palm Oil Market Dynamics
3.4.1. Market Supply and Consumption of Palm Oil, MY'2009-MY'2013
3.5. China Peanut Oil Market Dynamics
3.5.1. Market Supply and Consumption, MY'2009-MY'2013
3.6. China Cottonseed Oil Market Dynamics
3.6.1. Market Supply and Consumption, MY'2009-MY'2013
3.7. China Sunflower Seed Oil Market Dynamics
3.7.1. Market Supply and Consumption of Sunflower Seed Oil, MY'2009-MY'2013
3.8. China Coconut Oil Market Dynamics
3.8.1. Market Supply and Consumption of Coconut Oil, MY'2009-MY'2013
4. Trends and Development in China Cooking Oil Market
4.1. Price Trends of China Cooking Oil Market, MY'2010-MY'2013
4.2. Legislations Enforced in China Cooking Oil Market
4.3. Comparison of Different Types of Oil by Fatty Acid Composition
From Inexpensive and Unhealthy to Standard Healthy Oil (such as Olive Oil)
5. China Cooking Oil Market Import and Export Scenario, MY'2009-MY'2013
6. Challenges Involved in Cooking Oil Market
Increasing Adulteration of Cooking Oil
Immediate Need for Sustainable Palm Oil
7. Market Share of the Major Brands in China Cooking Oil Market, 2013
8. Company Profiles of the Major Players in China Cooking Oil Market
8.1. Wilmar International
8.1.1. Company Overview
8.1.2. Operations and Cooking Oil Business in China
8.2. China National Cereals, Oils and Foodstuffs Corporation (COFCO)
8.2.1. Company Overview
8.2.2. Operations and Cooking Oil Business in China
8.3. Other Players in China Cooking Oil Market
9. China Cooking Oil Market Future Outlook and Projections, MY'2014- MY'2018
9.1. Cause and Effect Relationship in China Cooking Oil Market
10. Macro Economic Factors for the China Cooking Oil Market
10.1. Population in China, 2007-2018
10.2. Gross Domestic Product (GDP) in China, 2007-2018
10.3. Personal Disposable Income (PDI) Per Capita in China, 2007-2018
10.4. Vegetable Oil Consumption Per Capita in China, MY'2009-MY'2018
10.5. Harvested Area of Oilseeds in China, MY'2009- MY'2018
11. Appendix
11.1. Market Definitions
11.2. Abbreviations
11.3. Research Methodology
Data Collection Methods
Approach
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Final Conclusion
11.4. Disclaimer

LIST OF FIGURES
Figure 1 : Pictorial Representation of Oil Manufacturing and Processing from Oilseeds
Figure 2: China Cooking Oil Market Size by Retail Sales Value in USD Million, MY'2010-MY'2013
Figure 3: China Cooking Oil Market Segmentation by Types of Cooking Oil on the Basis of Revenue Generated by Consumption on the basis of Retail Prices in Percentage (%), MY'2010-MY'2013
Figure 4: Market Shares of Leading Cooking Oil Brands in China on the basis of Retail Sales in Percentages (%) in 2013
Figure 5: China Cooking Oil Market Future Projections on the Basis of the Consumption in Thousand Tons, MY'2014- MY'2018
Figure 6: Population in China in Million, 2007-2018
Figure 7: GDP in China in USD Billion, 2007-2018
Figure 8: PDI per capita in China in USD, 2007-2018
Figure 9: Vegetable Oil Consumption Per Capita in Kilogram (Kg) in China MY'2009- MY'2018
Figure 10: Vegetable Oil Consumption Per Capita in Percentages (%) in China, MY'2009-MY'2018
Figure 11: Harvested Area of Oilseeds in China in Million Hectare (MHa), 2009- 2018

LIST OF TABLES
Table 1: New Cooking Oil Products Launched in China with their Technology/ Manufacturing Company and Key Benefits, 2012
Table 2: World Supply and Distribution (Country -Wise) of Major Vegetable Oils in MY'2013, in Million Metric Tons with Contribution in Percentage (%)
Table 3: Nutritional Value, Smoke Point and Other Uses of Various Types of Cooking Oil
Table 4: Oil Yield from Different Oilseeds in Approximate Percentages (%)
Table 5: China Cooking Oil Market Size by Production, Supply and Domestic Consumption in Thousand Tons, MY'2009-MY'2013
Table 6: China Cooking Oil Market Segmentation by Production (Indigenously Crushed) of Different Types of Cooking Oils in Percentage (%), MY'2009- MY'2013
Table 7: China Cooking Oil Market Segmentation by Production (Indigenously Crushed) of Different Types of Cooking Oils in Thousand Tons, MY'2009- MY'2013
Table 8: China Cooking Oil Market Segmentation by Supply (Product Availability) of Different Types of Cooking Oils in Percentage (%), MY'2009- MY'2013
Table 9: China Cooking Oil Market Segmentation by Supply (Product Availability) of Different Types of Cooking Oils in Thousand Tons, MY'2009- MY'2013
Table 10: China Cooking Oil Market Segmentation by Domestic Consumption of Different Types of Cooking Oils in Percentage (%), MY'2009- MY'2013
Table 11: China Cooking Oil Market Segmentation by Domestic Consumption of Different Types of Cooking Oils in Thousand Tons, MY'2009- MY'2013
Table 12: China Cooking Oil Market Segmentation by Types of Cooking Oil on the Basis of Revenue Generated by Consumption on the basis of Retail Prices in USD Million, MY'2010-MY'2013
Table 13: Supply and Consumption of Soybean Oil in China in Thousand Tons in China, MY'2009- MY'2013
Table 14: Market Supply and Consumption Scenario of Rapeseed Oil in Thousand Tons in China, MY'2009- MY'2013
Table 15: Market Supply and Consumption Scenario of Palm Oil in Thousand Metric Tons in China, MY'2009- MY'2013
Table 16: Market Supply and Consumption Scenario of Peanut Oil in Thousand Tons in China, MY'2009- MY'2013
Table 17: Market Supply and Consumption Scenario of Cottonseed Oil in Thousand Tons in China, MY'2009- MY'2013
Table 18: Market Supply and Consumption Scenario of Sunflower Seed Oil in Thousand Tons in China, MY'2009- MY'2013
Table 19: Market Supply and Consumption Scenario of Coconut Oil in Thousand Tons, MY'2009- MY'2013
Table 20: Wholesale Soybean, Rapeseed and Palm Oil Prices in USD/Ton in China, MY'2010- MY'2013
Table 21: Wholesale Soybean Oil Prices in Different Provinces Month-Wise in USD/Ton, MY'2013
Table 22: Wholesale Rapeseed Oil Prices in Different Provinces Month-Wise in USD/Ton, MY'2013
Table 23: Wholesale Palm Oil Ex-Pier Prices in Different Provinces Month-Wise in USD/ Tons, MY'2013
Table 24: Physical and Chemical Indices for Hygienic Standards of Virgin and Edible Vegetable Oil
Table 25: Comparison of Different Types of Cooking Oil by SFA%, MUFA%, PUFA% and ?-6 to ?-3 ratio
Table 26: Import and Export Scenario of China Cooking Oil Market in Thousand Tons, MY'2009-MY'2013
Table 27: By Different Oils Imports in Percentage (%), MY'2009-MY'2013
Table 28: By Different Oils Imports in Thousand Tons, MY'2009-MY'2013
Table 29: By Different Oils Exports in Percentage (%), MY'2009-MY'2013
Table 30: By Different Oils Exports in Thousand Tons, MY'2009-MY'2013
Table 31: Financial Analysis of Oilseeds and Grains of Wilmar international in terms of Profit before Tax (PBT) in USD Million, FY'2009- FY'2013
Table 32: Global Operations of Wilmar International Group in terms of Number of Oilseed Crushing Plants and Capacity of Subsidiaries and Associates, FY'2012-FY'2013
Table 33: Associates of Wilmar International Group with their Respective Principal Activities and Proportion of Ownership Interest, FY'2012-FY'2013
Table 34: Revenue Earned by Different Sources in USD Million, FY'2009-FY'2013
Table 35: Carrying Amount of Goodwill and Brand Value of Merchandising and Processing Segment for Oilseeds and Grains in USD Million, FY'2009- FY'2013
Table 36: Financial Risk Management (Credit risk) of Wilmar International Group by Country and by Segments in USD Million and Percentages (%), FY'2009- FY2013
Table 37: Revenue Earned by Different Sources by COFCO Group in USD Million, FY'2009-FY'2013
Table 38: Crushing and Refining Capacity in Thousand ('000) Tons of COFCO Group in China, FY'2011-FY'2013
Table 39: Capital Expenditures Incurred in Oilseeds Processing Business unit of COFCO, FY'2009-FY'2013
Table 40: Principal Associates of COFCO Group with their Respective Principal Activities, Value of Issued Shares in USD Million and Proportion of Ownership Interest in Percentages (%), FY'2013
Table 41: List of Other Major Players with their Business Overview, Production, Product Portfolio and Key Developments
Table 42: Cause and Effect Relationship Analysis between Industry Factors and Expected Cooking Oil Market Prospects
Table 43: Vegetable Oil Consumption Per Capita in Kg, MY'2009-MY'2018
Table 44: Harvested Area of Different Oilseeds in Million Hectare (MHa), MY'2009-MY'2013
Table 45: Correlation Matrix of China Cooking Oil Market
Table 46: Regression Coefficients Output of China Cooking Oil Market

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