Table of Contents
2013 saw an intensified consumer search for value combined with raising aspirations of shoppers. Beers manufactured by regional breweries are in demand, as a part of shoppers are thirsty for products that symbolise naturalness, “back to roots”, authenticity, heritage, and meet the needs of aspirational consumers. Synergy generated through the mix of beer and lemonade also represents value for a growing number of consumers. New flavours are appealing to those who previously reluctantly reached...
Euromonitor International's Beer in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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