Table of Contents
Eyewear in Australia continued to record positive current value growth in 2016, with sales driven by consistent demand and the increasing prevalence of eye disorders. However, value growth was slightly weaker than the review period average as consumers shifted to lower-priced spectacles, which have become more affordable in the retail channel. Demand for eyewear was also supported by the increasing use of digital technology, which can lead to digital eye strain, dry eyes and irritation, with thi...
Euromonitor International’s Eyewear in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Contact Lenses and Solutions, Spectacles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Eyewear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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