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Fragrances in Sweden, Euromonitor International

  • November 2014
  • -
  • Euromonitor International
  • -
  • 30 pages

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Swedes traditionally lead fairly informal lifestyles, with an interest in health and nature and a focus on gender equality. Many Swedes do not want to stand out too much from the crowd and have negative attitudes towards individuality and individual success, instead putting an emphasis on the collective. This is why many Swedes find it difficult to choose fragrances and prefer fragrances that are more neutral and fresh. Swedes thus often prefer unisex fragrances to gender-specific fragrances if...

Euromonitor International's Fragrances in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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