Table of Contents
Health and wellness saw only muted current value growth during the review period as a whole, with value at constant 2015 prices indeed seeing a slight decline. This was partly due to many consumers’economic concerns, with Belgium seeing sluggish economic growth, low wage increases and a low labour force participation. In addition, however, there is a strong tradition for indulgence in Belgium, with many consumers remaining reluctant to adopt healthier lifestyles despite rising obesity rates.
Euromonitor International's Health and Wellness in Belgium report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2011-2015, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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