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Mobile Phones in Austria

  • October 2016
  • -
  • Euromonitor International
  • -
  • 21 pages

Mobile phone sales continued to stagnate in 2016 as growing demand for smartphones was largely cancelled out by the continuing decline in feature phones. The penetration of smartphones was already relatively high at 133% of households. However, the area benefited from increasingly shorter replacement cycles, especially among younger people under the age of 30.

Euromonitor International’s Mobile Phones in Austria report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Mobile Phones in Austria
MOBILE PHONES IN AUSTRIA
Euromonitor International
October 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Mobile Phones by Category: Volume 2011-2016
Table 2 Sales of Mobile Phones by Category: Value 2011-2016
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2011-2016
Table 4 Sales of Mobile Phones by Category: % Value Growth 2011-2016
Table 5 Sales of Mobile Phones by Type of Contract: % Retail Volume 2011-2016
Table 6 Sales of Smartphones by Operating System: % Retail Volume 2011-2016
Table 7 Sales of Smartphones by Screen Size: % Retail Volume 2016
Table 8 NBO Company Shares of Mobile Phones: % Volume 2012-2016
Table 9 LBN Brand Shares of Mobile Phones: % Volume 2013-2016
Table 10 Distribution of Mobile Phones by Channel: % Volume 2011-2016
Table 11 Forecast Sales of Mobile Phones by Category: Volume 2016-2021
Table 12 Forecast Sales of Mobile Phones by Category: Value 2016-2021
Table 13 Forecast Sales of Mobile Phones by Category: % Volume Growth 2016-2021
Table 14 Forecast Sales of Mobile Phones by Category: % Value Growth 2016-2021
Table 15 Forecast Sales of Smartphones by Operating System: % Retail Volume 2016-2018
Table 16 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2016-2021
Emporia Telecom Produktions- and Vertriebs- GmbH and Co Kg in Consumer Electronics (austria)
Strategic Direction
Key Facts
Summary 1 emporia Telecom Produktions- and Vertriebs- GmbH and Co KG: Key Facts
Competitive Positioning
Summary 2 emporia Telecom Produktions- and Vertriebs- GmbH and Co KG: Competitive Position 2016
Executive Summary
Halt in Volume Sales Decline Due To Rising Wearables Sales and Sporting Events
Samsung Electronics Remains Undisputed Market Leader
Internet Retailing Continues To Grow in Importance
Further Declines Expected Due To Growing Maturity of Consumer Electronics
Key Trends and Developments
Retailing Malaise Expected To Impact Growth in Consumer Electronics
Focus on Smartphone Accessories and Supplements Increases
Long Awaited Hard Disk Tax Has Limited Impact on Consumer Electronics
Market Data
Table 17 Sales of Consumer Electronics by Category: Volume 2011-2016
Table 18 Sales of Consumer Electronics by Category: Value 2011-2016
Table 19 Sales of Consumer Electronics by Category: % Volume Growth 2011-2016
Table 20 Sales of Consumer Electronics by Category: % Value Growth 2011-2016
Table 21 NBO Company Shares of Consumer Electronics: % Volume 2012-2016
Table 22 LBN Brand Shares of Consumer Electronics: % Volume 2013-2016
Table 23 Distribution of Consumer Electronics by Channel: % Volume 2011-2016
Table 24 Forecast Sales of Consumer Electronics by Category: Volume 2016-2021
Table 25 Forecast Sales of Consumer Electronics by Category: Value 2016-2021
Table 26 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
Table 27 Forecast Sales of Consumer Electronics by Category: % Value Growth 2016-2021
Sources
Summary 3 Research Sources












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