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Mobile Phones in India, Euromonitor International

  • November 2014
  • -
  • Euromonitor International
  • -
  • 25 pages

For the first time over the review period, feature phones registered static volume growth as sales were impacted by the rapid growth of smartphones during 2013. However, feature phones continued to significantly outsell smartphones in India due to their popularity in rural regions. Rural consumers and senior citizens continued to prefer feature phones over smartphones due to the ease of usability. Nonetheless, close to 207 million units of feature phones were sold in the retail channel during...

Euromonitor International's Mobile Phones in India report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Mobile Phones in India, Euromonitor International
MOBILE PHONES IN INDIA

November 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Mobile Phones by Category: Volume 2008-2013
Table 2 Sales of Mobile Phones by Category: Value 2008-2013
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2008-2013
Table 4 Sales of Mobile Phones by Category: % Value Growth 2008-2013
Table 5 NBO Company Shares of Mobile Phones: % Volume 2009-2013
Table 6 LBN Brand Shares of Mobile Phones: % Volume 2010-2013
Table 7 Distribution of Mobile Phones by Format: % Volume 2008-2013
Table 8 Forecast Sales of Mobile Phones by Category: Volume 2013-2018
Table 9 Forecast Sales of Mobile Phones by Category: Value 2013-2018
Table 10 Forecast Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 11 Forecast Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 12 Sales of Mobile Phones by Type of Contract: % Retail Volume 2008-2013
Table 13 Sales of Mobile Phones by Rural vs Urban: % Retail Volume 2008-2013
Table 14 Sales of Smartphones by Operating System: % Retail Volume 2010-2015
Karbonn Mobile India Pvt Ltd in Consumer Electronics (india)
Strategic Direction
Key Facts
Summary 1 Karbonn Mobile India Pvt Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Karbonn Mobile India Pvt Ltd: Competitive Position 2013
Micromax Informatics Ltd in Consumer Electronics (india)
Strategic Direction
Key Facts
Summary 3 Micromax Informatics Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Micromax Informatics Ltd: Competitive Position 2013
Executive Summary
Prevailing High Inflation in the Country Impacts Sales of Consumer Electronics
Compulsory Digitisation Implemented by Government Boosts Sales of Led/lcd TVs
International Players Continue To Dominate the Indian Consumer Electronics Market
Electronics and Appliance Specialist Retailers Continue To Be the Dominant Channel
Consumer Electronics Is Expected To Bounce Back Over the Forecast Period
Key Trends and Developments
Slowdown in the Economy in 2013 Leads To A Slowdown in Growth of Consumer Electronics
Smartphone Sales Reach Their Highest Levels in India in 2013
Digital TVs Continues To Witness Strong Growth As Analogue TV Sales Dip
Internet Retail Is Set To Become An Important Channel for Consumer Electronics
Rapid Urbanisation and Infrastructure Growth Increase the Penetration of Consumer Electronics in Rural India
Market Data
Table 15 Sales of Consumer Electronics by Category: Volume 2008-2013
Table 16 Sales of Consumer Electronics by Category: Value 2008-2013
Table 17 Sales of Consumer Electronics by Category: % Volume Growth 2008-2013
Table 18 Sales of Consumer Electronics by Category: % Value Growth 2008-2013
Table 19 NBO Company Shares of Consumer Electronics: % Volume 2009-2013
Table 20 LBN Brand Shares of Consumer Electronics: % Volume 2010-2013
Table 21 Distribution of Consumer Electronics by Format: % Volume 2008-2013
Table 22 Forecast Sales of Consumer Electronics by Category: Volume 2013-2018
Table 23 Forecast Sales of Consumer Electronics by Category: Value 2013-2018
Table 24 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 25 Forecast Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Definitions
Sources
Summary 5 Research Sources












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