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Pet Care in Germany, Euromonitor International

  • November 2014
  • -
  • Euromonitor International
  • -
  • 61 pages

Pet care registered another year of reasonable growth in 2013, mostly driven by premiumisation and an increasing number of functional products. Having left all signs of recession or financial insecurity behind, current value growth in 2013 exceeded the average development in the review period, seeing a positive trend across almost all categories. This development is expected to strengthen further in 2014.

Euromonitor International's Pet Care in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Pet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Pet Care in Germany, Euromonitor International
PET CARE IN GERMANY

November 2014

LIST OF CONTENTS AND TABLES

Executive Summary
Keep the Motor Running - Growth in Pet Care in 2013
Continuously Increasing Status of Pets Drives Sales
Private Label and Market Fragmentation Keep Up the Pressure
Pet Specialist Retailers Triumph Over Other Channels
Steady Future Development Anticipated, Despite Opposing Trends
Key Trends and Developments
Overcompensation - How Demographic Changes Support Growth in Pet Care
A New Generation of Private Label and Its Growing Impact on Pet Care
It's in the Mix - Cross-channel Sales and Marketing Are Factors for Success
Market Indicators
Table 1 Pet Populations 2009-2014
Market Data
Table 2 Sales of Pet Food by Category: Volume 2009-2014
Table 3 Sales of Pet Care by Category: Value 2009-2014
Table 4 Sales of Pet Food by Category: % Volume Growth 2009-2014
Table 5 Sales of Pet Care by Category: % Value Growth 2009-2014
Table 6 NBO Company Shares of Pet Food: % Value 2009-2013
Table 7 LBN Brand Shares of Pet Food: % Value 2010-2013
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2009-2013
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2010-2013
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2009-2013
Table 11 Distribution of Pet Care by Format: % Value 2009-2014
Table 12 Distribution of Pet Care by Format and Category: % Value 2014
Table 13 Distribution of Dog and Cat Food by Format: % Value 2009-2014
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2014
Table 15 Forecast Sales of Pet Food by Category: Volume 2014-2019
Table 16 Forecast Sales of Pet Care by Category: Value 2014-2019
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 1 Research Sources
Fressnapf Tiernahrungs GmbH in Pet Care (germany)
Strategic Direction
Key Facts
Summary 2 Fressnapf Tiernahrungs GmbH: Key Facts
Summary 3 Fressnapf Tiernahrungs GmbH: Operational Indicators
Internet Strategy
Company Background
Chart 1 Fressnapf Tiernahrungs GmbH: Fressnapf in Berlin
Private Label
Summary 4 Fressnapf Tiernahrungs GmbH: Private Label Portfolio
Competitive Positioning
Summary 5 Fressnapf Tiernahrungs GmbH: Competitive Position 2013
Karlie Heimtierbedarf GmbH in Pet Care (germany)
Strategic Direction
Key Facts
Summary 6 Karlie Heimtierbedarf GmbH: Key Facts
Summary 7 Karlie Heimtierbedarf GmbH: Operational Indicators
Company Background
Production
Summary 8 Karlie Heimtierbedarf GmbH: Production Statistics 2013
Competitive Positioning
Summary 9 Karlie Heimtierbedarf GmbH: Competitive Position 2013
Mars Deutschland GmbH in Pet Care (germany)
Strategic Direction
Key Facts
Summary 10 Mars Deutschland GmbH: Key Facts
Summary 11 Mars Deutschland GmbH: Operational Indicators
Company Background
Production
Summary 12 Mars Deutschland GmbH: Production Statistics 2013
Competitive Positioning
Summary 13 Mars Deutschland GmbH: Competitive Position 2013
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 19 Cat Owning Households: % Analysis 2009-2014
Table 20 Cat Population 2009-2014
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2009-2014
Category Data
Summary 14 Cat Food by Price Band 2014
Table 22 Sales of Cat Food by Category: Volume 2009-2014
Table 23 Sales of Cat Food by Category: Value 2009-2014
Table 24 Sales of Cat Food by Category: % Volume Growth 2009-2014
Table 25 Sales of Cat Food by Category: % Value Growth 2009-2014
Table 26 Sales of Premium Cat Food by Category: Value 2009-2014
Table 27 NBO Company Shares of Cat Food: % Value 2009-2013
Table 28 LBN Brand Shares of Cat Food: % Value 2010-2013
Table 29 LBN Brand Shares of Cat Treats: % Value 2010-2013
Table 30 Forecast Sales of Cat Food by Category: Volume 2014-2019
Table 31 Forecast Sales of Cat Food by Category: Value 2014-2019
Table 32 Forecast Sales of Cat Food by Category: % Volume Growth 2014-2019
Table 33 Forecast Sales of Cat Food by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 34 Dog Owning Households: % Analysis 2009-2014
Table 35 Dog Population 2009-2014
Table 36 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2009-2014
Category Data
Summary 15 Dog Food by Price Band 2014
Table 37 Sales of Dog Food by Category: Volume 2009-2014
Table 38 Sales of Dog Food by Category: Value 2009-2014
Table 39 Sales of Dog Food by Category: % Volume Growth 2009-2014
Table 40 Sales of Dog Food by Category: % Value Growth 2009-2014
Table 41 Sales of Premium Dog Food by Category: Value 2009-2014
Table 42 NBO Company Shares of Dog Food: % Value 2009-2013
Table 43 LBN Brand Shares of Dog Food: % Value 2010-2013
Table 44 LBN Brand Shares of Dog Treats: % Value 2010-2013
Table 45 Forecast Sales of Dog Food by Category: Volume 2014-2019
Table 46 Forecast Sales of Dog Food by Category: Value 2014-2019
Table 47 Forecast Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 48 Forecast Sales of Dog Food by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 49 Other Pet Population 2009-2014
Category Data
Table 50 Sales of Other Pet Food by Category: Volume 2009-2014
Table 51 Sales of Other Pet Food by Category: Value 2009-2014
Table 52 Sales of Other Pet Food by Category: % Volume Growth 2009-2014
Table 53 Sales of Other Pet Food by Category: % Value Growth 2009-2014
Table 54 LBN Brand Shares of Bird Food: % Value 2010-2013
Table 55 LBN Brand Shares of Fish Food: % Value 2010-2013
Table 56 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2010-2013
Table 57 Forecast Sales of Other Pet Food by Category: Volume 2014-2019
Table 58 Forecast Sales of Other Pet Food by Category: Value 2014-2019
Table 59 Forecast Sales of Other Pet Food by Category: % Volume Growth 2014-2019
Table 60 Forecast Sales of Other Pet Food by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 61 Sales of Pet Products by Category: Value 2009-2014
Table 62 Sales of Pet Products by Category: % Value Growth 2009-2014
Table 63 Sales of Pet Healthcare by Type: % Value Breakdown 2009-2014
Table 64 Forecast Sales of Pet Products by Category: Value 2014-2019
Table 65 Forecast Sales of Pet Products by Category: % Value Growth 2014-2019












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ref:plp2014

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