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Mobile banking and payments market in India to 2017

  • September 2014
  • -
  • Research Capsule
  • -
  • 28 pages


The Research Capsule report looks at the developing market for mobile payments in India with forecasts to the year 2017. The number of mobile accessible bank accounts, both by total number and household penetration rates, total value of mobile payments, average transaction sizes, and total volume of transactions are covered. The report also forecasts key technology enablers including mobile subscribers, smartphone users and platform shares.

To a large degree, the market for mobile payments in India is sparked by the government’s need to address the country’s high level of financial exclusion. Approximately half the households in the country are unbanked, leading to a large cash-only economy. One reason for this cash culture, is a significant financial infrastructure gap which makes banking extremely inconvenient for many, especially those in very rural areas that have no physical bank branches. India’s current financial infrastructure has not kept pace with recent economic advances.

The report discusses the Indian government’s eagerness to address this growing economic disparity by using the country’s mobile infrastructure and subscriber base. The Reserve Bank of India has mandated that every adult have access to a bank account by 2016. In fact, this goal of “100% financial inclusion” is so ambitious; officials realize it can only be achieved via the use of mobile banking.

Research Capsule sees opportunities for mobile network operators, banks, and device vendors – among others as banking becomes less traditional in the country. There is significant room for innovation which could allow India to leapfrog much of the world in mobile money.The report looks at following key market players: Bharati Airtel, Vodafone India, MobiKwik, My Mobile Payments Limited (MMPL), Ezetap, Mswipe.

Table Of Contents

Mobile banking and payments market in India to 2017
Executive Summary
Key supporting trends
Introduction
Hurdles to market development
How large is the opportunity?
Figure 1: Mobile subscriptions and subscribers in India, 2012 — 2017e
Table 1: Mobile subscriptions and subscribers in India, 2012 — 2017e
Figure 2: Mobile subscriptions, urban and rural breakdown, 2012 — 2017e
Table 2: Mobile subscriptions, urban and rural breakdown, 2012 — 2017e
Figure 3: Household mobile penetration rates, 2012 — 2017e
Table 3: Mobile penetration rates, Household, Individual, Gross, 2012 — 2017e
Figure 4: Mobile-accessible bank accounts in India, 2012 — 2017e
Table 4: Mobile accessible bank accounts in India, 2012 — 2017e
Figure 5: Household penetration rates of mobile banking, 2012 — 2017e
Table 5: Mobile accessible bank accounts in India, 2012 — 2017e
The developing smartphone market in India.
Figure 6: Smartphone shipments, 2012 — 2017e
Table 6: Smartphone Shipments
Figure 7: Smartphone platform shares, 2012 — 2017e
Table 7: Smartphone installed user base, 2012 — 2017e
Figure 8: Smartphone installed user base, 2012 — 2017e
Table 8: Smartphone installed user base by platform, 2012 — 2017e
Key players in the mobile payment market
Market Forecasts
Mobile Payments - Uses
Figure 9: Mobile payments in India, value by category, 2012 — 2017e: Money top-ups, goods, money transfers and bill payments, travel-related
Table 9: Mobile payments in India, value by category, 2012 — 2017e: Money top-ups, goods, money transfers and bill payments, travel-related
Figure 10: Average transaction sizes by category, 2012 — 2017e: Money top-ups, goods, money transfers and bill payments, travel-related
Table 10: Average transaction sizes by category, 2012 — 2017e: Money top-ups, goods, money transfers and bill payments, travel-related
Figure 11: Transaction volumes by category, 2012 — 2017e: Money top-ups, goods, money transfers and bill payments, travel-related
Table 11: Transaction volumes by category, 2012 — 2017e: Money top-ups, goods, money transfers and bill payments, travel-related
Figure 12: Transaction volumes, comparative view as a percentage, 2012 — 2017e: Money top-ups, goods, money transfers and bill payments, travel-related
Figure13: Transaction volume shares, 2014 vs 2017: Money top-ups, goods, money transfers and bill payments, travel-related
Research Capsule's Market Readiness score
Recommendations
About the Author

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