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E-commerce market in India to 2017

  • August 2014
  • -
  • Research Capsule
  • -
  • 25 pages

After the Alibaba IPO, eyes are now turning to India for the next hot e-commerce name to come out of Asia. Though direct comparisons to Alibaba could be misleading, there are several Indian e-commerce companies which are growing extremely rapidly, changing the market, and challenging both established retailers and the efforts of Western companies to establish themselves in India.

Up until recently, internet-based purchases in India have been primarily travel-related with train and airline tickets being ordered online. But companies selling goods online such as electronics, clothes, and household items have surged in popularity during the past year. Consumers are increasingly becoming more comfortable with making online purchases. Companies such as Flipkart, Snapdeal, and Infibeam have grown rapidly and gained a fan base.

In many ways the Indian market is much different than e-commerce markets in China or the U.S. For example, paying cash or credit upon delivery is a common practice, where the consumer can evaluate the goods before paying. Online retailers also must think mobile first as fixed-line internet connectivity is still extremely low in India.

The Research Capsule report forecasts the e-commerce market in India to 2017. It also provides information on key enablers for e-commerce including mobile bank accounts, mobile subscriptions, internet users, and smartphone growth rates. The report looks at following key market players: Amazon India, Flipkart, Infibeam, Jabong, Snapdeal, Walmart India. The report provides revenues for travel and non-travel online sales, and provides recommendations for e-commerce companies, venture capitalists, and other players. The use of zero-rate strategies and partnerships are discussed.

Table Of Contents

E-commerce market in India to 2017
Executive Summary
Key Supporting Trends
Introduction
Background
How large is the opportunity?
Figure 1: Indian Demographics, 2012 - 2017e. Total population, adult population, households
Table 1: Indian Demographics 2012 - 2017e. Total population, adult population, households
Figure 2: Mobile Banking: Household Penetration Rates, 2012 - 2017e
Table 2: Mobile Banking: Household Penetration Rates 2012 - 2017e
Figure 3: Household penetration rates for mobile banking, 2012 - 2017e
Table 3: Mobile accessible bank accounts in India, 2012 - 2017e
Figure 3: Mobile subscriptions and mobile subscribers in India, 2012 - 2017e
Table 3: Mobile subscriptions and mobile subscribers in India, 2012 - 2017e
Figure 4: Household mobile penetration rates in India, 2012 - 2017e
Table 4: Mobile penetration rates in India, 2012 - 2017e. Household, individual, gross
Figure 5: Internet Users in India, 2012 - 2017e. Fixed and mobile access
Table 5: Internet Users in India, 2012 - 2017e. Fixed and mobile access
Smartphones
Figure 6: Smartphone penetration rates in India, 2012 - 2017e
Figure 6: Smartphone penetration rates in India, 2012 - 2017e
Figure 7: Smartphone shipments in India, 2012 - 2017e
Table 7: Smartphone shipments in India, 2012 - 2017e
Smartphone platforms:
Figure 8: Smartphone platforms shares, 2012 - 2017e
Table 8: Smartphone platforms shares, 2012 - 2017e
Key competitors
Market Forecasts
Figure 9: E-commerce market revenues, 2012 - 2017e
Table 9: E-commerce market revenues, 2012 - 2017e
Figure 10: E-commerce, 2012 - 2017e revenue breakdown: Non-travel and Travel
Table 10: E-commerce, 2012 - 2017e revenue breakdown: Non-travel and Travel
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