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After the Alibaba IPO, eyes are now turning to India for the next hot e-commerce name to come out of Asia. Though direct comparisons to Alibaba could be misleading, there are several Indian e-commerce companies which are growing extremely rapidly, changing the market, and challenging both established retailers and the efforts of Western companies to establish themselves in India.
Up until recently, internet-based purchases in India have been primarily travel-related with train and airline tickets being ordered online. But companies selling goods online such as electronics, clothes, and household items have surged in popularity during the past year. Consumers are increasingly becoming more comfortable with making online purchases. Companies such as Flipkart, Snapdeal, and Infibeam have grown rapidly and gained a fan base.
In many ways the Indian market is much different than e-commerce markets in China or the U.S. For example, paying cash or credit upon delivery is a common practice, where the consumer can evaluate the goods before paying. Online retailers also must think mobile first as fixed-line internet connectivity is still extremely low in India.
The Research Capsule report forecasts the e-commerce market in India to 2017. It also provides information on key enablers for e-commerce including mobile bank accounts, mobile subscriptions, internet users, and smartphone growth rates. The report looks at following key market players: Amazon India, Flipkart, Infibeam, Jabong, Snapdeal, Walmart India. The report provides revenues for travel and non-travel online sales, and provides recommendations for e-commerce companies, venture capitalists, and other players. The use of zero-rate strategies and partnerships are discussed.
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