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  4. > Strategic Analysis of Key Focus Areas for Steering Technology Development : Advanced Steering Solutions for Challenges in Manual and Automated Driving

Key Findings

Europe will continue to be the leader in innovative automotive technologies benefitting from the first mover advantage, closely followed by North America and Japan. BRIC nations (Brazil, Russia, India, and China) then follow.
Ford, along with German OEMS, will be the front-runners in adopting electric power steering (EPS) technologies. These OEMs have dedicated EPS strategies until 2021 and harbor thoughts of offering an all-EPS portfolio.
While the Audi Q7 and the Ford F-150 share a similar front axle load, their EPS strategy varies. The Audi Q7 uses a concentric rack EPS, while the Ford F-150 uses a belt drive that crosses the xx kN barrier. However, both use a xxV system.
Further potential for loss-of-assist mitigation lies across all segments. While ultra low-cost column electric power steering (CEPS) will target the A/B vehicle segments and to an extent the C-segment, potential for heavy-duty EPS lies in the SUV, pickup, and MPV segments. Advanced EPS functions might find potential in the E/F-class segments, trickling down to other segments.
UNECE R79 is expected to update its amendment allowing OEMs to exercise steering automation across different situations and at higher speeds. While steer-by-wire (SbW) offers the future of steering, it still requires a fail-safe or fail-operational mode.

Aim

The aim of this study is to research and analyze steering system technology advancements, key strategic partnerships of OEMs and Tier I participants globally, and their impact on the technology growth and performance on a global level.

Objectives

•Key technology overview
•Analysis of different steering technologies
•Approaches and alternatives to different steering technologies
•Leaders in each technology

Key Questions This Study Will Answer

Will loss-of-assist mitigation play a major role in providing the automotive industry with a pure-play steer-by-wire system?
Which of today’s advanced EPS functions will become the base functions of future EPS architecture?
How different is an ultra low-cost column EPS from a standard column EPS?
What are the techniques used to surpass thexxkN front axle load limit?
Will steer-by-wire be the mainstay in steering technologies in the coming years?

Table Of Contents

Strategic Analysis of Key Focus Areas for Steering Technology Development : Advanced Steering Solutions for Challenges in Manual and Automated Driving
Executive Summary
Research, Scope, Objectives, Background and Methodology
Steering System—Definitions and Segmentation
Loss-of-Assist Mitigation
Advanced EPS Functions
Ultra Low-cost Column EPS
Heavy-duty EPS
Steer-by-Wire
Conclusions and Future Outlook—Total Market
Appendix

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