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  4. > Strategic Outlook on MirrorLink and Tethered Smartphone Solutions in North America and Europe : Tethered Solutions are Becoming Front and Center in the Connected Car Market

Key Findings

Given the limited availability of key handsets, particularly in North America, Frost & Sullivan expects that MirrorLink will have a better chance of success in the European market.
The availability of apps will play a bigger role in the future than they do currently because drivers are more concerned with audio solutions and navigation options within their vehicles.
Driver distraction will be a key focal point during the continued rollout of tethered solutions. Recent studies show that audio alerts can cause cognitive overload in the same way visual alerts do.
With Google and Apple entering the tethered market, Frost & Sullivan believes the Car Connectivity Consortium (CCC) must create a more recognizable brand image, allowing consumers to identify with its solution.
Frost & Sullivan believes by 2020, nearly xx% of vehicles will be connected. However, embedded solutions compared to tethered solutions will create more revenue potential.

Connected Vehicle Industry

With nearly % of vehicles expected to be ‘connected’ by 2020, the opportunities are vast.
Connected vehicles will be the majority in the future unlike today, where embedded or tethered systems are not quite a standard on the roads.
Industry consortiums are sprouting in the hopes of bringing more connected options to vehicles.
While it may be easier across the industry, there will be such a thing as a universal tethered option in the vehicle.
Reducing driver distraction will become increasingly important as vehicles becomes more connected.

Table Of Contents

Strategic Outlook on MirrorLink and Tethered Smartphone Solutions in North America and Europe : Tethered Solutions are Becoming Front and Center in the Connected Car Market
Executive Summary
Research Scope, Objectives, Background, and Methodology
MirrorLink
Drivers and Restraints—MirrorLink
Smartphone Analysis
Apple CarPlay
Android Auto
Conclusions and Future Outlook
The Last Word
Appendix

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