Table of Contents
•At a corporate level, NICE Systems (NICE) positions itself as a software organisation with solutions to help customers gain value from Big Data, both structured and unstructured.
•The Security, Safety, and Operations business is one of three divisions of the company. The other two are Customer Interactions and Financial Crime and Compliance.
•Constitutingxx% of their corporate revenue, NICE’s revenue from security amounted to $xx million in 2013, a % increase over the previous year’s revenue. This was a result of the significant increase in sales in Asia, since North America and Europe saw a drop in revenue.
•The increase in security revenue was driven primarily by the increase in sales of cyber and intelligence solutions, mainly to law enforcement and intelligence agencies. Increase in the use of Internet protocols, optimisation of the technology refresh cycle, and the need to comply with changing security regulations also led to an increase in revenue.
•NICE’s notable recent successes have been related to major sporting events across the world. Projects for cities such as Sochi (Winter Olympics 2013), several Brazilian cities (FIFA World Cup, 2014), and Glasgow (the Commonwealth Games, Scotland, 2014), have allowed NICE to deliver many of its public safety solutions. The company is now considered a significant competitor in the Safe City space.
•NICE has products and services that fit well with the trend towards physical and cyber convergence. Video and cyber analytics, voice authentication, and an increasing focus on cloud-based services and hosting, positions the company well in the market.
•The competitive nature of NICE’s security market space, with multiple vendors and fast-paced technology development, requires the company to maintain current R&D investment levels and to acquire the technology required to fill gaps in its portfolio.
Key Corporate Strategies
•Strategic acquisitions have enabled NICE to grow and enhance its technology portfolio.
•Leveraging technology development and synergies between business groups is a committed goal for the company. NICE ensures efficiency between business units by sharing best practices, testing and development of analytics, and real-time analysis and authentication across groups.
•The percentage of NICE’s corporate revenue made up by services has climbed steadily from % in 2011 to xx% in 2013 as a result of an increase in demand for hosting services and SaaS. Cloud-based services will continue to be a focus for the company in the years to come.
•NICE has a strong position in airports and mass transportation with case studies for NICE Situator and NICE Inform.
•To date, they have not reported a strong success in the oil and gas sector. However, the solutions they offer are well-suited to digital oilfield trends.
•Security solutions for airports have primarily been focused on physical security and NICE Situator. Trends to connect airport operating databases and systems to gain a unified operating picture offer further growth opportunities for NICE.
•NICE has a strong position across North America and it can provide a strong reference list across airports and mass transportation.
•NICE has been successful in China, in both the airport and the mass transportation markets. Emerging markets will increasingly be a focus for the company. Consolidation of this success in China will depend on how successfully NICE can stay at the forefront of technology development.
•Recent Safe Cities wins in Russia and Brazil highlight the increasing shift from the traditional base of North America, and to a lesser extent, Europe, to newer, more non-traditional markets.
Strategies Related to Market
•NICE has acquired one to two organisations per year for the last three years. These acquisitions have been focused on enhancing real time, Big Data capabilities, to ensure a technology leadership position.
•NICE is primarily a software provider and its go-to market strategy is based on working with the right systems integrators and technology partners.
•The focus for future growth is on non-security market applications for NICE Situator, such as LAX and traffic management.
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