The Benefits of Broadband: A Research Review of the Benefits and Impact of Consumer, Business and Government Adoption

The Benefits of Broadband: A Research Review of the Benefits and Impact of Consumer, Business and Government Adoption

Broadband offers enormous potential to a wide array of organizations, but few
 
business or policy makers are able to draw on statistics and data to support this
 
view. eMarketer's report, The Benefits of Broadband: A Research Review of the
 
Benefits and Impact of Consumer, Business and Government Adoption, is a comprehensive
 
review of all the available research quantifying the economic benefits of broaband.
 

The FCC reports that in June 2001, 50% of US zip codes had high-speed lines
 
in service. eMarketer estimates that there will be 17.6 million households in
 
the US with broadband internet connections in 2002. The Benefits of Broadband
 
report reviews the supply and demand for broadband in the US but also analyzes
 
direct and indirect benefits of widespread adoption. The report analyzes some
 
of the potential direct benefits including:

 
- Subscription revenue, IT equipment and peripherals

 
- Digital TV, interactive TV, set top boxes and gaming consoles

 
- Home networking and residential gateways

 
- Related job growth.

I Introduction

II What is Broadband ?

III Consumer Motivations for Getting Broadband

IV Current state of Play

A. Supply

B. Demand

C. Broadband Users

V Digital TV

VI ITV

VII TV or PC

VIII Broadband Infrastructure Costs

IX Benefits of Broadband

A. Direct Benefits

B. Indirect Benefits of Broadband

X South Korea – A Case Study

XI Conclusions

A. Selected Sources

B. Index of Charts