Table of Contents
Outlook of the LBS market in APAC
Technavio’s market research analyst predicts the location-based services (LBS) market in APAC to grow at an impressive CAGR of around 29% during the forecast period. Eminent factors such as the augmented demand for smartphones, especially in the APAC region, will significantly affect the prospects for growth in the LBS market. Since LBS apps allow users to enjoy services like location-based gaming and location-based tracking and navigation, an increase in the installation of LBS apps among the smartphone users will result in market growth during the forecast period.
Furthermore, with the advent of location-based services like search and advertising, and analytics, the market for LBS in APAC will have a positive outlook until 2020.
Segmentation by usage and analysis of the LBS market in APAC
- Indoor LBS
- Outdoor LBS
In this market research, analysts have estimated the indoor LBS segment to grow at an impressive CAGR of approximately 51% during the forecast period. Factors like the growing utilization of LBS in indoor locations, such as shopping malls, airports, auditoriums, convention centers, and hospitals, will foster the prospects for growth in this market segment until 2020.
Competitive landscape and key vendors
The LBS market in APAC is highly competitive and consists of various stakeholders like LBS device providers, map providers, location-based advertisers, platform providers, application developers, navigation providers, mobile operators, location-aware application and media providers, proximity marketing providers, location-based content providers, and mobile search providers. Since LBS applications are mainly popular among the youth, a large number of LBS providers are entering the market through M&A to tap this large customer base.
Leading vendors in the market are -
- AutoNavi Holdings
Other prominent vendors in the market include Advanced Info Service, Apple, Bafang, Baidu, Bharti Airtel, Bing, Burpple, Celcom Mobile, DbyDx Software (Kellton Tech), Dialme 24, Digi Telecommunication, Esri, Facebook, GETIT Infoservices , Globe Telecom, Hungry Go Where (SingTel), IndoorAtlas, Insiteo, Micello, Kaikai.com, LocationGuru, Mobango, MyCityWay, NetEase, Picky, PT, Indosat, Qualcomm IZat, Ruckus Wireless, Spime, Scanpoint Geomatics, Syniverse Technologies, SatNav Technology, Sifang, Sina, TELiBrahma Technologie, Tata Teleservices, Tata DoCoMo, Taxiforsure.com (Ola Cabs), Tencent Holdings, Weibo.com, XL Axiata , Yahoo, Yelp, and Yoose.com.
Key questions answered in the report include
- What will the market size and the growth rate be in 2020?
- What are the key factors driving the LBS market in APAC?
- What are the key market trends impacting the growth of the LBS market in APAC?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the vendors in the LBS market in APAC?
- What are the key outcomes of the five forces analysis of the LBS market in APAC?
- Global Indoor LBS Market 2015-2019
- LBS Market in India 2015-2019
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