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LBS Market in the APAC 2016-2020

  • April 2016
  • -
  • Infiniti Research Limited
  • -
  • 79 pages

Outlook of the LBS market in APAC
Technavio’s market research analyst predicts the location-based services (LBS) market in APAC to grow at an impressive CAGR of around 29% during the forecast period. Eminent factors such as the augmented demand for smartphones, especially in the APAC region, will significantly affect the prospects for growth in the LBS market. Since LBS apps allow users to enjoy services like location-based gaming and location-based tracking and navigation, an increase in the installation of LBS apps among the smartphone users will result in market growth during the forecast period.

Furthermore, with the advent of location-based services like search and advertising, and analytics, the market for LBS in APAC will have a positive outlook until 2020.

Segmentation by usage and analysis of the LBS market in APAC
- Indoor LBS
- Outdoor LBS

In this market research, analysts have estimated the indoor LBS segment to grow at an impressive CAGR of approximately 51% during the forecast period. Factors like the growing utilization of LBS in indoor locations, such as shopping malls, airports, auditoriums, convention centers, and hospitals, will foster the prospects for growth in this market segment until 2020.
Competitive landscape and key vendors
The LBS market in APAC is highly competitive and consists of various stakeholders like LBS device providers, map providers, location-based advertisers, platform providers, application developers, navigation providers, mobile operators, location-aware application and media providers, proximity marketing providers, location-based content providers, and mobile search providers. Since LBS applications are mainly popular among the youth, a large number of LBS providers are entering the market through M&A to tap this large customer base.
Leading vendors in the market are -
- AutoNavi Holdings
- Diaping
- Google
- HERE
- MapmyIndia
- NavInfo
- Near
- TeleNav
- TomTom


Other prominent vendors in the market include Advanced Info Service, Apple, Bafang, Baidu, Bharti Airtel, Bing, Burpple, Celcom Mobile, DbyDx Software (Kellton Tech), Dialme 24, Digi Telecommunication, Esri, Facebook, GETIT Infoservices , Globe Telecom, Hungry Go Where (SingTel), IndoorAtlas, Insiteo, Micello, Kaikai.com, LocationGuru, Mobango, MyCityWay, NetEase, Picky, PT, Indosat, Qualcomm IZat, Ruckus Wireless, Spime, Scanpoint Geomatics, Syniverse Technologies, SatNav Technology, Sifang, Sina, TELiBrahma Technologie, Tata Teleservices, Tata DoCoMo, Taxiforsure.com (Ola Cabs), Tencent Holdings, Weibo.com, XL Axiata , Yahoo, Yelp, and Yoose.com.


Key questions answered in the report include

- What will the market size and the growth rate be in 2020?
- What are the key factors driving the LBS market in APAC?
- What are the key market trends impacting the growth of the LBS market in APAC?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the vendors in the LBS market in APAC?
- What are the key outcomes of the five forces analysis of the LBS market in APAC?

Related reports
- Global Indoor LBS Market 2015-2019
- LBS Market in India 2015-2019

Table Of Contents

LBS Market in the APAC 2016-2020
PART 01: Executive summary
- Highlights
PART 02: Scope of the report
- Market overview
- Top-vendor offerings
PART 03: Market research methodology
- Research methodology
- Economic indicators
PART 04: Introduction
- Key market highlights
PART 05: Market landscape
- Market overview
- Digital snapshot of major countries in APAC
- Market size and forecast
- Five forces analysis
PART 06: Market segmentation by usage
- Outdoor LBS market in APAC
- Indoor LBS market in APAC
PART 07: Outdoor LBS market in APAC: Segmentation by service
- Outdoor location-based navigation market in APAC
- Outdoor location-based search and advertising market in APAC
- Outdoor location-based infotainment and analytics market in APAC
- Outdoor location-based tracking market in APAC
PART 08: Segmentation by end-user
- LBS market in APAC by enterprises
- LBS market in APAC by individual consumers
- LBS market in APAC by government organizations
PART 09: Market drivers
PART 10: Impact of drivers
PART 11: Market challenges
PART 12: Impact of drivers and challenges
PART 13: Market trends
PART 14: Vendor landscape
- Competitive scenario
- AutoNavi (Alibaba Group)
- Dianping
- Google
- HERE
- MapmyIndia
- NavInfo
- Near
- Telenav
- TomTom
- Other prominent vendors
- Emerging vendors
PART 15: Appendix
- List of abbreviations
PART 16: Explore Technavio

List of Exhibits
Exhibit 01: Product offerings
Exhibit 02: Need for location information on mobile devices
Exhibit 03: Types of LBS
Exhibit 04: Differences between indoor and outdoor LBS
Exhibit 05: LBS value chain
Exhibit 06: LBS applications
Exhibit 07: LBS business benefits
Exhibit 08: Digital snapshot of major countries in APAC 2015
Exhibit 09: LBS market in APAC 2015-2020 ($ billions)
Exhibit 10: Five forces analysis
Exhibit 11: LBS market in APAC by usage 2015-2020 ($ billions)
Exhibit 12: Outdoor LBS market in APAC 2015-2020 ($ billions)
Exhibit 13: Indoor LBS market in APAC 2015-2020 ($ billions)
Exhibit 14: Outdoor LBS market in APAC by service 2015
Exhibit 15: Outdoor LBS market in APAC by service 2015-2020 ($ billions)
Exhibit 16: Outdoor location-based navigation market in APAC 2015-2020 ($ billions)
Exhibit 17: Outdoor location-based search and advertising market in APAC 2015-2020 ($ billions)
Exhibit 18: Outdoor location-based infotainment and analytics market in APAC 2015-2020 ($ billions)
Exhibit 19: Outdoor location-based tracking market in APAC 2015-2020 ($ billions)
Exhibit 20: LBS market in APAC segmentation by end-user 2015
Exhibit 21: LBS market in APAC by end-user 2015-2020 ($ billions)
Exhibit 22: LBS market in APAC by enterprises 2015-2020 ($ billions)
Exhibit 23: LBS market in APAC by individual consumers 2015-2020 ($ billions)
Exhibit 24: LBS market in APAC by government organizations 2015-2020 ($ billions)
Exhibit 25: Impact of drivers
Exhibit 26: Impact of drivers and challenges
Exhibit 27: Funding in LBS ecosystem
Exhibit 28: AutoNavi: Business offerings
Exhibit 29: Google: Geographical segmentation by revenue 2014
Exhibit 30: HERE: Business segmentation
Exhibit 31: MapmyIndia: Business segmentation
Exhibit 32: NavInfo: Business segmentation
Exhibit 33: Near: Product segmentation
Exhibit 34: Telenav: Business segmentation by revenue 2015
Exhibit 35: Telenav: Geographical segmentation by revenue 2015
Exhibit 36: TomTom: Business segmentation

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