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EXECUTIVE SUMMARY

The industry research report titled, “Australia Agricultural Equipment Industry Outlook to 2018 - Transition from Single Outlet to Group Dealerships” provides comprehensive analysis of market size of farm equipments such as tractors, combine harvesters and balers in Australia. The report provides market share analysis of major players in Australia’s agricultural equipment industry along with the competitive landscape. The publication provides future outlook and prospects of farm equipments sales volume and value along with several macro-economic and industry factors.

Agriculture is vital to Australia’s industrial sector. Adding nearly 3% to the GDP of the country, the gross value of Australian farm production in 2012-13 was USD 47.3 billion. From the total output of the agricultural sector, while 60.0% is annually exported around the world, 64.0% of the same is supplied to the Asian countries. Agriculture in Australia is at a developed and mature state. As a result, the country enjoys a significant surplus of food. It is estimated that Australian agriculture daily feeds 40 million people in addition to the country’s existing population.

Australia’s agriculture has achieved significant strides irrespective of the fact that the farmers deal with harsh environmental conditions and a highly unsubsidized industry. The other challenge faced by the agricultural sector in Australia is that of decrease in the scale of operations due to competition from mining, urban growth, declining infrastructure and environmental restructuring. Nonetheless, high levels of productivity have been on account of a combination of factors including innovative farming techniques, scientific developments in areas such as plant and animal breeding, and improvements in management of crops, livestock, land, water and pests. Supporting these innovations is the increased availability and use of sophisticated machinery and information technology that allow timely production of agricultural commodities.

The important crops in Australia are wheat, sugarcane, followed by barley, oat, cotton, rice and pasture. Around the year of 1970, wheat, rice, barley, oat and pasture became mechanized and have been maintaining a high mechanization level ever since. Sugarcane is Australia’s most mechanized crop and has achieved more than 90.0% mechanization degree. Harvesting of sugarcane is 99.0% done by way of machinery. Since agricultural products are expensive in Australia, farmers try to achieve economies of scale in production for becoming competitive in the market. This is largely possible through the adaptation of large scale mechanization, irrigation practices, and grain handling storage systems.

Tractors are the most vital farm machinery in Australia and occupy more than ~% of the agricultural equipment market of the country. Tractors are the most viable equipment for large scale farming and are heavily employed in various agricultural processes.
Leading companies operating in the Australian agricultural machinery industry are largely the subsidiaries of foreign multinationals. Global equipment majors including John Deere, Case New Holland, AGCO, Kubota and CLAAS play a dominant role in the market.

KEY TOPICS COVERED IN THE REPORT

- Australia agricultural equipment market size in terms of sales value and volume
- Market segmentation of agricultural equipment market in Australia
- Market Analysis of Tractors (from less than 30HP to greater than 300HP), Combine Harvesters and Balers
- Export and import scenario of the agricultural equipment market in Australia
- Australia agricultural equipment industry trends and issues
- SWOT analysis of Australia agricultural equipment industry
- Market share of major companies operating across different agricultural equipment
- Macro economic factors in the agricultural equipment market in Australia

Table Of Contents

Australia Agricultural Equipment Industry Outlook to 2018 - Transition from Single Outlet to Group Dealerships
TABLE OF CONTENTS

1. Asia Pacific Agricultural Equipment Industry Introduction
1.1. Value Chain of the Agricultural Industry and Equipments Used for Different Applications
1.2. Asia Pacific Agricultural Equipment Market Size by Value, 2008-2013
1.3. Asia Pacific Agricultural Equipment Market Segmentation by Geography, 2008-2013
1.4. Growth Drivers and Opportunities in Asia Pacific Agricultural Equipment Industry
1.5. Issues and Challenges in Asia Pacific Agricultural Equipment Industry
1.6. Competitive Landscape of Major Companies in Asia Pacific Agricultural Equipment Industry
1.7. Asia Pacific Agricultural Equipment Industry Future Outlook and Projections, 2014-2018
1.7.1. By Revenue, 2014-2018
1.7.2. By Geography, 2014-2018
2. Australia Agricultural Equipment Industry Introduction
3. Australia Agricultural Equipment Market Size By Sales Volume and Value, 2008-2013
4. Australia Agricultural Equipment Market Segmentation (Tractors, Combine Harvesters, Balers and Others), 2008-2013
4.1. By Sales Volume and Value, 2008-2013
Australia Tractor Market Segmentation by Horsepower (HP)
5. Australia Agricultural Equipment Export and Import, FY'2008-FY'2013
6. Trends and Developments in Australia Agricultural Equipment Industry
7. Issues and Challenges in Australia Agricultural Equipment Industry
8. SWOT Analysis of Australia Agricultural Equipment Industry
9. Market Share of Major Companies in Australia Agricultural Equipment Industry
9.1. Market Share of Major Companies in Australia Tractor Market, 2013
9.2. Market Share of Major Companies in Australia Combine Harvester Market, 2013
9.3. Market Share of Major Companies in Australia Balers Market, 2013
10. Australia Agricultural Equipment Market Future Outlook and Projections by Sales Volume and Value, 2014-2018
10.1. By Segments, 2014-2018
11. Macroeconomic Factors in Australia Agricultural Equipment Industry, 2008-2018
11.1. Gross Farm Income in Australia, 2008-2018
11.2. Agricultural Land in Australia, 2008-2018
11.3. Inflation Rate in Australia, 2008-2018
11.4. Arable Land Utilization in Australia, 2008-2018
11.5. Agricultural Workforce in Australia, 2008-2018
12. Appendix
12.1. Market Definitions
12.2. Abbreviations
12.3. Research Methodology
Data Collection Methods
Approach
Variables (Dependent and Independent)
Final Conclusion
12.4. Disclaimer

LIST OF FIGURES

Figure 1: Agricultural Industry Value Chain and Equipments Used
Figure 2: Asia Pacific Agricultural Equipment Market Size on the Basis of Sales Value in USD Million, 2008-2013
Figure 3: Asia Pacific Agricultural Equipment Market Segmentation on the Basis of Contribution to Revenue by Different Countries in Percentage (%), 2008-2013
Figure 4: Asia Pacific Agricultural Equipment Future Projection on the Basis of Revenue in USD Million, 2014-2018
Figure 5: Asia Pacific Agricultural Equipment Market Future Projection on the Basis of Revenue Contribution by Different Geographies in Percentage (%), 2014-2018
Figure 6: Australia Agricultural Equipment Market Size on the Basis of Sales Value in USD Million and Sales Volume in Units, 2008-2013
Figure 7: Australia Agricultural Equipment Market Segmentation by Type of Equipments (Tractors, Combine Harvesters, Balers and Others) on the Basis of Volume Contribution in Percentage (%), 2008-2013
Figure 8: Australia Agricultural Equipment Market Segmentation (Tractors, Combine Harvesters, Balers and Others) on the Basis of Revenue Contribution in Percentage (%), 2008-2013
Figure 9: Market Share of Major Companies in Australia Tractor Market on the Basis of Sales Volume Contribution in Percentage (%), 2013
Figure 10: Market Share of Major Companies in Australia Combine Harvesters Market on the Basis of Sales Volume Contribution in Percentage (%), 2013
Figure 11: Market Share of Major Companies in Australia Balers Market on the Basis of Sales Volume Contribution in Percentage (%), 2013
Figure 12: Australia Agricultural Equipment Market Future Projections on the Basis of Sales Value in USD Million and Sales Volume in Units, 2014-2018
Figure 13: Australia Agricultural Equipment Market Future Projections by Tractors, Combine Harvesters, Balers and Others on the Basis of Revenue Contribution in Percentage (%), 2014-2018
Figure 14: Australia Agricultural Equipment Market Future Projections by Tractors, Combine Harvesters, Balers and Others on the Basis of Contribution to Sales Volume in Percentage (%), 2014-2018
Figure 15: Gross Farm Income in Australia in USD Million, 2008-2018
Figure 16: Australia Agricultural Land Area in Million Hectares, 2008-2018
Figure 17: Inflation Rate in Australia in Percentage (%), 2008-2018
Figure 18: Australia Arable Land in Million Hectares and Net Planted Area in Million Hectares, 2008-2018
Figure 19: Australia Arable Land Utilization in Percentage (%), 2008-2018
Figure 20: Agricultural Workforce in Australia, 2008-2018

LIST OF TABLES

Table 1: Asia Pacific Agricultural Equipment Market Segmentation on the Basis of Revenue of Different Geographies in USD Million, 2008-2013
Table 2: Competitive Landscape of Major International Players in Asia Pacific Agricultural Equipment Industry
Table 3: Asia Pacific Agricultural Equipment Market Future Projection on the Basis of Revenue by Different Geographies in USD Million, 2014-2018
Table 4: Australia Agricultural Equipment Market Segmentation by Type of Equipments (Tractors, Combine Harvesters, Balers and Others) on the Basis of Volume in Units, 2008-2013
Table 5: Average Price of Tractors, Combine Harvesters and Balers in USD, 2013
Table 6: Australia Agricultural Equipment Market Segmentation (Tractors, Combine Harvesters, Balers and Others) on the Basis of Revenue in USD Million, 2008-2013
Table 7: Australia Tractor Market Segmentation by Horsepower (HP) on the Basis of Sales Volume in Units and Contribution to Sales Volume in Percentage (%), 2013
Table 8: Australia Export of Agricultural Equipment in USD Million, FY'2008-FY'2013
Table 9: Australia Import of Agricultural Equipment in USD Million, FY'2008-FY'2013
Table 10: Australia Agricultural Equipment Industry SWOT Analysis
Table 11: Tractors Sold by Major Companies in Australia in Units, 2013
Table 12: Combine Harvesters Sold by Major Companies in Australia in Units, 2013
Table 13: Balers Sold by Major Companies in Australia in Units, 2013
Table 14: Australia Agricultural Equipment Market Future Projections by Tractors, Combine Harvesters, Balers and Others on the Basis of Revenue in USD Million, 2014-2018
Table 15: Australia Agricultural Equipment Market Future Projections by Tractors, Combine Harvesters, Balers and Others on the Basis of Sales Volume in Units, 2014-2018
Table 16: Correlation Matrix of the Australia Agricultural Equipment Industry
Table 17: Regression Coefficients Output

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