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EXECUTIVE SUMMARY

The report titled ‘Germany Ceramic Industry Outlook to 2018 –Increasing Spending on House Renovation to Spur Ceramic Products Demand’ presents a comprehensive analysis of the ceramic products aspects including market size of ceramic industry in Germany by sales and production value along with the market segmentation by different types of products such as ceramic tiles, bricks and roof tiles, tableware, sanitaryware and others such as abrasives, refractories and technical ceramics. The report also entails a detailed description on the recent trends and developments in the market, major challenges and opportunities, and competitive scenario of major players in the industry along with market share of major ceramic sanitaryware companies in the industry.

The German ceramic industry accounted for the second largest share in Europe ceramic industry in terms of production value in 2013 and has the most advanced and highly developed ceramic products such as sanitaryware, bricks and roof tiles and tableware with substantial consumer spending on residential and housing construction in the historical years. The industry draws majority of its revenue from the bricks and roof tiles, sanitaryware, tableware and ceramic tiles product segments. However, in the recent years, it has been observed that whilst the sanitaryware, ceramic tiles and tableware markets have moderately matured, the refractory, abrasives and technical ceramic products have been showcasing greater opportunities.

Germany ceramic sanitaryware market is highly concentrated with only a few large international players operating in this business. The sanitaryware market of Germany ceramic industry was largely dominated by Villeroy and Boch, Sanitec, Kohler, and Duravit. Together these four companies accounted for a share of ~% in the total sales revenue generated in the ceramic sanitaryware market in Germany. Other players such as Roca Group and Grohe acquired the remaining share of the ceramic sanitaryware market in the country.

The total sales revenue of the ceramic market in Germany reached USD ~ million in 2013 and has grown at an average annual rate of -5.2% during the period of 2008-2013. The future prospects of German ceramic market are progressively headed towards increased application of other ceramic products such as refractory and technical ceramic with new and enhanced functionalities in the construction sector, chemical process technology and other chemical industries.

KEY TOPICS COVERED IN THE REPORT

- The market size of Germany ceramic industry in terms of sales and production value.
- Germany market segmentation by products covering ceramic tiles, sanitaryware, tableware, bricks and roof tiles and others including refractories, technical ceramics and abrasives.
- Market size of ceramic products including ceramic tiles, sanitaryware, tableware, refractories and technical ceramics in terms of sales and production volume.
- Export and domestic sales of Italian ceramic products.
- Export and import scenario of ceramic tiles in Germany.
- Trends, opportunities and challenges in Germany ceramic industry.
- Competition and market share of major ceramic tiles companies
- Future outlook and projections of ceramic products in Germany.

Table Of Contents

Germany Ceramic Industry Outlook to 2018 - Increasing Spending on House Renovation to Spur Ceramic Products Demand
TABLE OF CONTENTS

1. Europe Ceramic Industry Introduction
1.1. Structure of Europe Ceramic Industry
2. Europe Ceramic Industry Market Size
2.1. By Production Value, 2008-2013
2.2. By Sales Value, 2008-2013
3. Government Regulations in Europe Ceramic Industry
4. Germany Ceramic Market Introduction
5. Germany Ceramic Market Size by Production and Sales Value, 2008-2013
6. Germany Ceramic Market Segmentation
6.1. By Products, Bricks and Roof Tiles, Tableware, Sanitaryware, Wall and Floor Tiles and Others, 2008-2013
7. Germany Ceramic Tiles Introduction and Market Size by Production and Consumption Volume, 2008-2013
7.1. Germany Ceramic Tiles Market Segmentation by Glazed and Unglazed, 2008-2013
7.1.1. Germany Import and Export Market of Ceramic Tiles by Volume, 2008-2013
8. Trends and Developments in Europe Ceramic Industry
9. Major Challenges in Europe Ceramic Industry
10. Major Opportunities in Europe Ceramic Industry
11. Market Share of Major Players in Germany Sanitaryware Market, 2013
12. Competitive Landscape of Major Players in Germany Ceramic Market
13. Germany Ceramic Market Future Outlook and Projections, 2014-2018
13.1. By Production and Sales Value, 2014-2018
13.2. By Products, Bricks and Roof Tiles, Tableware, Sanitaryware, Wall and Floor Tiles and Others, 2014-2018
14. Macro-Economic Factors of Germany Ceramic Market
14.1. GDP of Germany, 2008-2018
14.2. Electricity Prices for Industrial Customers, 2008-2018
14.3. Gas Prices for Industrial Customers, 2008-2018
14.4. Construction Market in Germany, 2008-2018
15. Europe Ceramic Industry Future Outlook and Projections, 2014-2018
15.1. Cause and Effect Relationship in Europe Ceramic Industry
16. Appendix
16.1. Market Definition
16.2. Abbreviations
16.3. Research Methodology
Data Collection Methods
Approach
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Final Conclusion
16.4. Disclaimer

LIST OF FIGURES

Figure 1: Supply Chain of Europe Ceramic Industry
Figure 2: Europe Ceramic Market Size by Production Value in USD Million, 2008-2013
Figure 3: Europe Ceramic Market Size by Sales Revenue in USD Million, 2008-2013
Figure 4: Germany Ceramic Market Size by Production and Sales Value in USD Million, 2008-2013
Figure 5: Germany Ceramic Market Segmentation by Products such as Bricks and Roof Tiles, Tableware, Sanitaryware, Wall and Floor Tiles and Others on the Basis of Contribution in Production Value in Percentage (%), 2008-2013
Figure 6: Germany Ceramic Tiles Market Size by Production and Consumption Volume in Million Square Metres, 2008-2013
Figure 7: Germany Ceramic Tiles Market Segmentation by Glazed and Unglazed on the Basis of Contribution in Production Value in Percentage (%), 2008-2013
Figure 8: Germany Ceramic Tiles Exports and Imports Market on the Basis of USD Million, 2008-2013
Figure 9: Market Share of Major Players in Germany Ceramic Sanitaryware Market on the Basis of Revenue in Percentage (%), 2013
Figure 10: Germany Ceramic Industry Future Projections by Production and Sales Value in USD Million, 2014-2018
Figure 11: Germany Ceramic Industry Future Projections by Products such as Bricks and Roof Tiles, Tableware, Sanitaryware, Wall and Floor Tiles and Others on the Basis of Contribution in Production Value in Percentage (%), 2014-2018
Figure 12: Gross Domestic Product of Germany in USD Million, 2008-2018
Figure 13: Electricity Prices for Industrial Customers in Germany in USD/Kilowatt hour, 2008-2018
Figure 14: Gas Prices for Industrial Customers in Germany in USD/Gigajoule, 2008-2018
Figure 15: Germany Construction Market in USD Million, 2008-2018
Figure 16: Europe Ceramic Industry Future Projections by Production Value in USD Million, 2014-2018
Figure 17: Europe Ceramic Industry Future Projections by Sales Revenue in USD Million, 2014-2018

LIST OF TABLES

Table 1: Germany Ceramic Market Segmentation by Products such as Bricks and Roof Tiles, Tableware, Sanitaryware, Wall and Floor Tiles and Others on the Basis of Contribution in Production Value in USD Million, 2008-2013
Table 2: Germany Ceramic Market Segmentation by Products by Glazed and Unglazed on the Basis of Contribution in Production Value in USD Million, 2008-2013
Table 3: Market Share of Major Players in Germany Ceramic Sanitaryware Market on the Basis of Revenue in USD Million, 2013
Table 4: Competitive Landscape of Major Players in Germany Ceramic Industry
Table 5: Germany Ceramic Industry Future Projections by Products such as Bricks and Roof Tiles, Tableware, Sanitaryware, Wall and Floor Tiles and Others on the Basis of Production Value in USD Million, 2014-2018
Table 6: Cause and Effect Relationship Analysis between Industry Factors and the Expected European Ceramic Industry Prospects
Table 7: Correlation Matrix of Germany Ceramic Market
Table 8: Regression Coefficients Output of Germany Ceramic Market

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Related Market Segments :

Ceramic
Sanitaryware
Tableware
Roofing

ref:plp2014

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