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EXECUTIVE SUMMARY

The report titled ‘Spain Ceramic Industry Outlook to 2018 – Advent of Mid-Range Designer Ceramic Products to Intensify Market’s Revenue’ presents a comprehensive analysis of the ceramic products aspects including market size of ceramic industry in Spain by sales and production value along with the market segmentation by different types of products such as ceramic tiles, tableware, sanitaryware, refractories and technical ceramics, bricks and roof tiles and abrasives. The report also entails a detailed description on the recent trends and developments in the market, major challenges and opportunities and competitive scenario of major players in the industry along with market share of major ceramic tiles companies in the industry.

Spain was the second largest producer of wall and floor tiles segment after Italy in the European ceramic industry in 2013. Wall and floor tiles represent the largest product category in the Spanish ceramic market and accounted for a production of USD ~ million in 2013. The Spanish ceramic industry is highly concentrated in the province of Castellon. More than 70% of ceramic tiles producing manufactures are located in this region, representing almost 93% of the total production.

The ceramic industry in Spain is characterized by its rapid development having followed intense growth process, implementation and expansion in several countries and in all continents. Over the years, the ceramic market in the country has generated significant growth prospects, though limited in 2008-2009 because of the slow growth and global economic turmoil which dampened the market sentiments all over the world.

The main obstacle with the ceramic production is the difficulty in producing more differentiated ceramic products. The industry is facing many challenges in marketing locally produced products, owing to the increased level of globalization which resulted into intensive competition. Although the consumers search new avenues for high quality and designer products, the ceramic products face problems related to the consumer product acceptability, high price and deficiencies in the distribution channels. The Spanish ceramic manufacturers, suppliers and retailers have increased their investments in marketing and consolidating the market. Additionally, implementation of strategic plans for the positioning Spanish ceramic brands is expected in the future in order to differentiate the country’s ceramic products from that of others in the global landmark.

KEY TOPICS COVERED IN THE REPORT

- The market size of Spain ceramic industry in terms of sales and production value.
- Spain market segmentation by products covering ceramic tiles, sanitaryware, tableware, bricks and roof tiles, abrasives and technical ceramics.
- Trends, opportunities and challenges in Spain ceramic industry.
- Competition and market share of major ceramic tiles companies
- Future outlook and projections of ceramic products in Spain.

Table Of Contents

Spain Ceramic Industry Outlook to 2018 - Advent of Mid-Range Designer Ceramic Products to Intensify Market Revenue
TABLE OF CONTENTS

1. Europe Ceramic Industry Introduction
1.1. Structure of Europe Ceramic Industry
2. Europe Ceramic Industry Market Size
2.1. By Production Value, 2008-2013
2.2. By Sales Value, 2008-2013
3. Government Regulations in Europe Ceramic Industry
4. Spain Ceramic Market Introduction
5. Spain Ceramic Market Size
5.1. By Production and Sales Value, 2008-2013
6. Spain Ceramic Market Segmentation
6.1. By Products - Wall and Floor Tiles, Bricks and Roof Tiles, Sanitaryware, Refractories, Technical Ceramics, Tableware and Abrasives, 2008-2013
7. Spain Ceramic Tiles Introduction and Market Size by Production Volume, 2008-2013
7.1. Spain Ceramic Tiles Market Segmentation by Glazed and Unglazed, 2008-2013
8. Trends and Developments in Spain Ceramic Industry
9. Major Challenges in Spain Ceramic Industry
10. Major Opportunities in Spain Ceramic Industry
11. Market Share of Major Players in Spain Ceramic Tiles Market, 2013
12. Competitive Landscape of Major Players in Spain Ceramic Market
13. Spain Ceramic Market Future Outlook and Projections, 2014-2018
13.1. By Production and Sales Value, 2014-2018
13.2. By Products, Wall and Floor Tiles, Bricks and Roof Tiles, Sanitaryware, Refractories, Technical Ceramics, Tableware and Abrasives 2014-2018
14. Macro-Economic Factors of Spain Ceramic Market
14.1. GDP of Spain, 2008-2018
14.2. Electricity Prices for Industrial Customers, 2008-2018
14.3. Gas Prices for Industrial Customers, 2008-2018
14.4. Construction Market in Spain, 2008-2018
15. Europe Ceramic Industry Future Outlook and Projections, 2014-2018
15.1. Cause and Effect Relationship in Europe Ceramic Industry
16. Appendix
16.1. Market Definition
16.2. Abbreviations
16.3. Research Methodology
Data Collection Methods
Approach
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Final Conclusion
16.4. Disclaimer

LIST OF FIGURES

Figure 1: Supply Chain of Europe Ceramic Industry
Figure 2: Europe Ceramic Market Size by Production Value in USD Million, 2008-2013
Figure 3: Europe Ceramic Market Size by Sales Revenue in USD Million, 2008-2013
Figure 4: Spain Ceramic Market Size by Production and Sales Value in USD Million, 2008-2013
Figure 5: Spain Ceramic Tiles Market Size by Production Volume in Million Square Metres, 2008-2013
Figure 6: Export Volume of Spanish Ceramic Tiles in Million Square Metres, 2008-2013
Figure 7: Spain Ceramic Tiles Market Segmentation by Glazed and Unglazed on the Basis of Contribution in Production Value in Percentage (%), 2008-2013
Figure 8: Market Share of Major Players in Spain Ceramic Tiles Market on the Basis of Revenue in Percentage (%), 2013
Figure 9: Spain Ceramic Industry Future Projections by Production and Sales Value in USD Million, 2014-2018
Figure 10: Gross Domestic Product of Spain in USD Million, 2008-2018
Figure 11: Electricity Prices for Industrial Customers in Spain in USD/Kilowatt hour, 2008-2018
Figure 12: Gas Prices for Industrial Customers in Spain in USD/Gigajoule, 2008-2018
Figure 13: Spain Construction Market in USD Million, 2008-2018
Figure 14: Europe Ceramic Industry Future Projections by Production Value in USD Million, 2014-2018
Figure 15: Europe Ceramic Industry Future Projections by Sales Revenue in USD Million, 2014-2018

LIST OF TABLES

Table 1: Spain Ceramic Market Segmentation by Products (Wall and Floor Tiles, Bricks and Roof Tiles, Sanitaryware, Refractories, Technical Ceramics, Tableware and Abrasives) on the Basis of Contribution in Production Value in Percentage (%), 2008-2013
Table 2: Spain Ceramic Market Segmentation by Products (Wall and Floor Tiles, Bricks and Roof Tiles, Sanitaryware, Refractories, Technical Ceramics, Tableware and Abrasives) on the Basis of Contribution in Production Value in USD Million, 2008-2013
Table 3: Spain Ceramic Tiles Market Segmentation by Glazed and Unglazed on the Basis of Contribution in Production Value in USD Million, 2008-2013
Table 4: Market Share of Major Players in Spain Ceramic Tiles Market on the Basis of Revenue in USD Million, 2013
Table 5: Competitive Landscape of Major Players in Spain Ceramic Industry
Table 6: Spain Ceramic Industry Future Projections by Products (Wall and Floor Tiles, Bricks and Roof Tiles, Sanitaryware, Refractories, Technical Ceramics, Tableware and Abrasives) on the Basis of Contribution in Production Value in Percentage (%), 2014-2018
Table 7: Spain Ceramic Industry Future Projections by Products (Wall and Floor Tiles, Bricks and Roof Tiles, Sanitaryware, Refractories, Technical Ceramics, Tableware and Abrasives) on the Basis of Production Value in USD Million, 2014-2018
Table 8: Cause and Effect Relationship Analysis between Industry Factors and the Expected European Ceramic Industry Prospects
Table 9: Correlation Matrix of Spain Ceramic Market
Table 10: Regression Coefficients Output of Spain Ceramic Market

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