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Analysis of the Global Housewraps Market : Enforcement of Regulations and Increase in Wood Housing Activities to Spur Growth

  • November 2014
  • 134 pages
  • Frost & Sullivan
Report ID: 2506820


Table of Contents

Key Findings

•Government organizations in North America, Europe, and APAC are encouraging adherence to building codes to drive construction of energy-efficient buildings. This will help attain their respective energy-efficiency goals.
•The dynamics in residential construction involving timber frame structures primarily affect the housewraps market. Apart from North America, the construction of wooden houses remains limited to certain regions in both Europe and APAC. Increased preference for concrete buildings has restrained the use of housewraps among the end users in these regions.
•Building renovation in Europe, especially in Spain, and the evolving energy efficiency standards in the United States are some of the major drivers for the housewraps market.
•Germany, Scandinavia, the United Kingdom, and Ireland are the significant markets for housewraps in Western Europe, and Czech Republic and Poland in Eastern Europe.
•While North America and Europe already provide market penetration opportunities, APAC will also offer scope to several manufacturers due to the continuous construction boom and increase in private and public spending. China, Japan, and the Oceania region are expected to remain at the forefront in terms of adoption of housewraps.
•Manufacturers providing a wide range of products with an optimum price performance index will have a competitive edge in the long run. Efficient after-sales service and increasing awareness among the end users will remain as the key differentiating factors among the market participants.

CEO’s Perspective

Even though each manufacturer maintains standardized systems in place, innovation in aspects such as light-weighting and overall product performance will help differentiate their products from those of competitors.
Responsive after-sales service and increase in awareness about water-resistive barriers among contractors and facility owners will have a positive impact on the housewraps market.
To address the varying needs of the market, companies will focus more on manufacturing products that balance both price and performance and address a larger spectrum of consumers.
The regulatory scenario, enforcement of directives, and transparent incentive schemes are expected to have a positive impact on the housewraps market across APAC.
The economic slowdown in Europe and North America has significantly affected the demand for housewraps.
Mergers and acquisitions (M&As) are expected to continue as housewrap majors start acquiring smaller manufacturers to gain access to their product/technical competence, distribution channels, and customer base.

Market Definitions

•This study presents an assessment of the current status and future prospects of the global housewraps market. It takes into account the revenues generated from global housewrap sales from 2010 to 2020. Revenue is recorded at the manufacturer level.
•Market revenues and volumes are expressed in dollars and million rolls, respectively. Average housewrap prices are represented in $/roll.
•A “roll” is standardized to x x x sq. ft.
•The research service analyses the housewraps market from a regional perspective.
•Rest of the World is not covered in this study due to the lack of visibility and market presence for housewraps.

Key Questions This Study Will Answer

Is the market growing? How long will it continue to grow, and at what rate?
Which regions are poised to grow in future?
What are the key factors driving and restricting growth in this market?
What are the regional trends in the market?
Who are the leading market participants?
What are the key competitive factors governing this market?

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