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The Future of the Personal Hygiene Market in Turkey to 2019

  • December 2015
  • -
  • Canadean Ltd
  • -
  • 76 pages

Summary
Canadean's report, "The Future of the Personal Hygiene Market in Turkey to 2019" provides detailed market and segment level data on the consumption of Personal Hygiene in Turkey. The report provides historic, forecast and growth patterns by country to 2019.

Synopsis
This report delivers an extensive overview of the Personal Hygiene intake in Turkey. It also acts as an essential tool to companies active across the value chain and to the new entrants by enabling them to capitalize the opportunities and develop business strategies. It also helps the companies to better understand the trends of Personal Hygiene market to seize opportunities and formulate crucial business strategies

With this report, you will get access to:

- Value and volume consumption trends of the market, including categories 'Anti-Perspirants and Deodorants', 'Bath and Shower Products', and 'Soap'.

- Value terms for the top 10 brands of each of the categories described above from 2011 through 2014.

- Distribution channel data provided from 2011-2014

- Detailed segmentation of categories (where available) for 'Anti-Perspirants and Deodorants', 'Bath and Shower Products', and 'Soap'.

Reasons To Buy
- Get access to authoritative and granular data on the personal hygiene market and fills the gaps in reader's understanding of trends and the components of change behind them.

- Enhance your understanding of the market to update your strategic and tactical plans based on volume and value changes, brand dynamics and distribution trends.

- Analyze the components of change in the market by looking at historic and future growth patterns, including the effects of consumer's behavior and types of products chosen by consumers.

- Use the data to understand future patterns of the market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which you want to compete in the future.

Table Of Contents

The Future of the Personal Hygiene Market in Turkey to 2019
Table of Contents
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2014 actual sales; while forecasts are provided for 2015 - 2019
1.2.2 Category Definitions
1.2.3 Distribution Channel Definitions
1.2.4 Volume Units and Aggregations
1.2.5 CAGR Definition and Calculation
1.2.6 Graphical representation of Brands
1.2.7 Exchange Rates
1.2.8 Methodology Summary
2 Turkey Personal Hygiene Market Analysis, 2009-19
2.1 Personal Hygiene Value Analysis, 2009-19
2.1.1 Overall Personal Hygiene Market Value, 2009-19
2.1.2 Personal Hygiene Market Value by Category, 2009-19
2.2 Personal Hygiene Volume Analysis, 2009-19
2.2.1 Overall Personal Hygiene Market Volume, 2009-19
2.2.2 Personal Hygiene Market Volume by Category, 2009-19
3 Turkey Anti-Perspirants and Deodorants Market Analysis, 2009-19
3.1 Anti-Perspirants and Deodorants Value Analysis, 2009-19
3.1.1 Anti-Perspirants and Deodorants Market by Value, 2009-19
3.1.2 Anti-Perspirants and Deodorants Market Value by Segments, 2009-19
3.2 Anti-Perspirants and Deodorants Volume Analysis, 2009-19
3.2.1 Anti-Perspirants and Deodorants Market by Volume, 2009-19
3.2.2 Anti-Perspirants and Deodorants Market Volume by Segments, 2009-19
3.3 Aerosol Anti-Perspirant Analysis, 2009-19
3.3.1 Aerosol Anti-Perspirant Market by Value, 2009-19
3.3.2 Aerosol Anti-Perspirant Market by Volume, 2009-19
3.4 Body Spray Analysis, 2009-19
3.4.1 Body Spray Market by Value, 2009-19
3.4.2 Body Spray Market by Volume, 2009-19
3.5 Deodorant Creams Analysis, 2009-19
3.5.1 Deodorant Creams Market by Value, 2009-19
3.5.2 Deodorant Creams Market by Volume, 2009-19
3.6 Deodorant Gel Analysis, 2009-19
3.6.1 Deodorant Gel Market by Value, 2009-19
3.6.2 Deodorant Gel Market by Volume, 2009-19
3.7 Roll-On Deodorants Analysis, 2009-19
3.7.1 Roll-On Deodorants Market by Value, 2009-19
3.7.2 Roll-On Deodorants Market by Volume, 2009-19
3.8 Sticks and Solids Analysis, 2009-19
3.8.1 Sticks and Solids Market by Value, 2009-19
3.8.2 Sticks and Solids Market by Volume, 2009-19
3.9 Anti-Perspirants and Deodorants Brand Analysis, 2011-14
3.1 Anti-Perspirants and Deodorants Distribution Channel Analysis, 2011-14
4 Turkey Bath and Shower Products Market Analysis, 2009-19
4.1 Bath and Shower Products Value Analysis, 2009-19
4.1.1 Bath and Shower Products Market by Value, 2009-19
4.1.2 Bath and Shower Products Market Value by Segments, 2009-19
4.2 Bath and Shower Products Volume Analysis, 2009-19
4.2.1 Bath and Shower Products Market by Volume, 2009-19
4.2.2 Bath and Shower Products Market Volume by Segments, 2009-19
4.3 Liquid Bath Products Analysis, 2009-19
4.3.1 Liquid Bath Products Market by Value, 2009-19
4.3.2 Liquid Bath Products Market by Volume, 2009-19
4.4 Other Bath Products Analysis, 2009-19
4.4.1 Other Bath Products Market by Value, 2009-19
4.4.2 Other Bath Products Market by Volume, 2009-19
4.5 Shower Products Analysis, 2009-19
4.5.1 Shower Products Market by Value, 2009-19
4.5.2 Shower Products Market by Volume, 2009-19
4.6 Bath and Shower Products Brand Analysis, 2011-14
4.7 Bath and Shower Products Distribution Channel Analysis, 2011-14
5 Turkey Soap Market Analysis, 2009-19
5.1 Soap Value Analysis, 2009-19
5.1.1 Soap Market by Value, 2009-19
5.1.2 Soap Market Value by Segments, 2009-19
5.2 Soap Volume Analysis, 2009-19
5.2.1 Soap Market by Volume, 2009-19
5.2.2 Soap Market Volume by Segments, 2009-19
5.3 Bar Soap Analysis, 2009-19
5.3.1 Bar Soap Market by Value, 2009-19
5.3.2 Bar Soap Market by Volume, 2009-19
5.4 Liquid Soap Analysis, 2009-19
5.4.1 Liquid Soap Market by Value, 2009-19
5.4.2 Liquid Soap Market by Volume, 2009-19
5.5 Soap Brand Analysis, 2011-14
5.6 Soap Distribution Channel Analysis, 2011-14
6 Appendix
6.1 About Canadean
6.2 Disclaimer

List of Tables
Table 1: Category Definitions - Personal Hygiene Market
Table 2: Distribution Channel Definitions - Personal Hygiene Market
Table 3: Volume Units for Personal Hygiene Market
Table 4: Turkey Exchange Rate TRY - USD (Annual Average), 2009 - 2014
Table 5: Turkey Exchange Rate TRY - USD (Annual Average), 2015 - 2019 Forecast
Table 6: Turkey Personal Hygiene Market Value (TRY m) and Growth (Y-o-Y), 2009-19
Table 7: Turkey Personal Hygiene Market Value (USD m) and Growth (Y-o-Y), 2009-19
Table 8: Turkey Personal Hygiene Market Value (TRY m) by Category, 2009-14
Table 9: Turkey Personal Hygiene Market Value (TRY m) by Category, 2014-19
Table 10: Turkey Personal Hygiene Market Value (USD m) by Category, 2009-14
Table 11: Turkey Personal Hygiene Market Value (USD m) by Category, 2014-19
Table 13: Turkey Personal Hygiene Market Volume (Units m) and Growth (Y-o-Y), 2009-19
Table 15: Turkey Personal Hygiene Market Volume (Units m) by Category, 2009-14
Table 16: Turkey Personal Hygiene Market Volume (Units m) by Category, 2014-19
Table 18: Turkey Anti-Perspirants and Deodorants Market Value (TRY m) and Growth (Y-o-Y), 2009-19
Table 19: Turkey Anti-Perspirants and Deodorants Market Value (USD m) and Growth (Y-o-Y), 2009-19
Table 21: Turkey Anti-Perspirants and Deodorants Market Value (TRY m) by Segments, 2009-14
Table 22: Turkey Anti-Perspirants and Deodorants Market Value (TRY m) by Segments, 2014-19
Table 23: Turkey Anti-Perspirants and Deodorants Market Value (USD m) by Segments, 2009-14
Table 24: Turkey Anti-Perspirants and Deodorants Market Value (USD m) by Segments, 2014-19
Table 25: Turkey Anti-Perspirants and Deodorants Market Volume (Units m) and Growth (Y-o-Y), 2009-19
Table 26: Turkey Anti-Perspirants and Deodorants Market Volume (Units m) by Segments, 2009-14
Table 27: Turkey Anti-Perspirants and Deodorants Market Volume (Units m) by Segments, 2014-19
Table 30: Turkey Aerosol Anti-Perspirant Market by Value (TRY m), 2009-19
Table 31: Turkey Aerosol Anti-Perspirant Market by Value (USD m), 2009-19
Table 32: Turkey Aerosol Anti-Perspirant Market by Volume (Units m), 2009-19
Table 33: Turkey Body Spray Market by Value (TRY m), 2009-19
Table 34: Turkey Body Spray Market by Value (USD m), 2009-19
Table 35: Turkey Body Spray Market by Volume (Units m), 2009-19
Table 36: Turkey Deodorant Creams Market by Value (TRY m), 2009-19
Table 37: Turkey Deodorant Creams Market by Value (USD m), 2009-19
Table 38: Turkey Deodorant Creams Market by Volume (Units m), 2009-19
Table 39: Turkey Deodorant Gel Market by Value (TRY m), 2009-19
Table 40: Turkey Deodorant Gel Market by Value (USD m), 2009-19
Table 41: Turkey Deodorant Gel Market by Volume (Units m), 2009-19
Table 45: Turkey Roll-On Deodorants Market by Value (TRY m), 2009-19
Table 46: Turkey Roll-On Deodorants Market by Value (USD m), 2009-19
Table 47: Turkey Roll-On Deodorants Market by Volume (Units m), 2009-19
Table 48: Turkey Sticks and Solids Market by Value (TRY m), 2009-19
Table 49: Turkey Sticks and Solids Market by Value (USD m), 2009-19
Table 50: Turkey Sticks and Solids Market by Volume (Units m), 2009-19
Table 51: Turkey Anti-Perspirants and Deodorants Market Value by Brands (TRY m), 2011-14
Table 52: Turkey Anti-Perspirants and Deodorants Market Value by Brands (USD m), 2011-14
Table 53: Turkey Anti-Perspirants and Deodorants Market Value by Distribution Channel (TRY m), 2011-14
Table 54: Turkey Anti-Perspirants and Deodorants Market Value by Distribution Channel (USD m), 2011-14
Table 55: Turkey Bath and Shower Products Market Value (TRY m) and Growth (Y-o-Y), 2009-19
Table 56: Turkey Bath and Shower Products Market Value (USD m) and Growth (Y-o-Y), 2009-19
Table 58: Turkey Bath and Shower Products Market Value (TRY m) by Segments, 2009-14
Table 59: Turkey Bath and Shower Products Market Value (TRY m) by Segments, 2014-19
Table 60: Turkey Bath and Shower Products Market Value (USD m) by Segments, 2009-14
Table 61: Turkey Bath and Shower Products Market Value (USD m) by Segments, 2014-19
Table 62: Turkey Bath and Shower Products Market Volume (Units m) and Growth (Y-o-Y), 2009-19
Table 63: Turkey Bath and Shower Products Market Volume (Units m) by Segments, 2009-14
Table 64: Turkey Bath and Shower Products Market Volume (Units m) by Segments, 2014-19
Table 67: Turkey Liquid Bath Products Market by Value (TRY m), 2009-19
Table 68: Turkey Liquid Bath Products Market by Value (USD m), 2009-19
Table 69: Turkey Liquid Bath Products Market by Volume (Units m), 2009-19
Table 70: Turkey Other Bath Products Market by Value (TRY m), 2009-19
Table 71: Turkey Other Bath Products Market by Value (USD m), 2009-19
Table 72: Turkey Other Bath Products Market by Volume (Units m), 2009-19
Table 73: Turkey Shower Products Market by Value (TRY m), 2009-19
Table 74: Turkey Shower Products Market by Value (USD m), 2009-19
Table 75: Turkey Shower Products Market by Volume (Units m), 2009-19
Table 76: Turkey Bath and Shower Products Market Value by Brands (TRY m), 2011-14
Table 77: Turkey Bath and Shower Products Market Value by Brands (USD m), 2011-14
Table 78: Turkey Bath and Shower Products Market Value by Distribution Channel (TRY m), 2011-14
Table 79: Turkey Bath and Shower Products Market Value by Distribution Channel (USD m), 2011-14
Table 80: Turkey Soap Market Value (TRY m) and Growth (Y-o-Y), 2009-19
Table 81: Turkey Soap Market Value (USD m) and Growth (Y-o-Y), 2009-19
Table 83: Turkey Soap Market Value (TRY m) by Segments, 2009-14
Table 84: Turkey Soap Market Value (TRY m) by Segments, 2014-19
Table 85: Turkey Soap Market Value (USD m) by Segments, 2009-14
Table 86: Turkey Soap Market Value (USD m) by Segments, 2014-19
Table 87: Turkey Soap Market Volume (Units m) and Growth (Y-o-Y), 2009-19
Table 88: Turkey Soap Market Volume (Units m) by Segments, 2009-14
Table 89: Turkey Soap Market Volume (Units m) by Segments, 2014-19
Table 92: Turkey Bar Soap Market by Value (TRY m), 2009-19
Table 93: Turkey Bar Soap Market by Value (USD m), 2009-19
Table 94: Turkey Bar Soap Market by Volume (Units m), 2009-19
Table 95: Turkey Liquid Soap Market by Value (TRY m), 2009-19
Table 96: Turkey Liquid Soap Market by Value (USD m), 2009-19
Table 97: Turkey Liquid Soap Market by Volume (Units m), 2009-19
Table 98: Turkey Soap Market Value by Brands (TRY m), 2011-14
Table 99: Turkey Soap Market Value by Brands (USD m), 2011-14
Table 100: Turkey Soap Market Value by Distribution Channel (TRY m), 2011-14
Table 101: Turkey Soap Market Value by Distribution Channel (USD m), 2011-14

List of Figures
Figure 1: Turkey Personal Hygiene Market Value (TRY m) and Growth (Y-o-Y), 2009-19
Figure 2: Turkey Personal Hygiene Market Value (TRY m) by Category, 2009-19
Figure 4: Turkey Personal Hygiene Market Volume (Units m) and Growth (Y-o-Y), 2009-19
Figure 6: Turkey Personal Hygiene Market Volume (Units m) by Category, 2009-19
Figure 8: Turkey Anti-Perspirants and Deodorants Market Value (TRY m) and Growth (Y-o-Y), 2009-19
Figure 10: Turkey Anti-Perspirants and Deodorants Market Value (TRY m) by Segments, 2009-19
Figure 11: Turkey Anti-Perspirants and Deodorants Market Volume (Units m) and Growth (Y-o-Y), 2009-19
Figure 12: Turkey Anti-Perspirants and Deodorants Market Volume (Units m) by Segments, 2009-19
Figure 15: Turkey Aerosol Anti-Perspirant Market by Value (TRY m), 2009-19
Figure 16: Turkey Aerosol Anti-Perspirant Market by Volume (Units m), 2009-19
Figure 17: Turkey Body Spray Market by Value (TRY m), 2009-19
Figure 18: Turkey Body Spray Market by Volume (Units m), 2009-19
Figure 19: Turkey Deodorant Creams Market by Value (TRY m), 2009-19
Figure 20: Turkey Deodorant Creams Market by Volume (Units m), 2009-19
Figure 21: Turkey Deodorant Gel Market by Value (TRY m), 2009-19
Figure 22: Turkey Deodorant Gel Market by Volume (Units m), 2009-19
Figure 25: Turkey Roll-On Deodorants Market by Value (TRY m), 2009-19
Figure 26: Turkey Roll-On Deodorants Market by Volume (Units m), 2009-19
Figure 27: Turkey Sticks and Solids Market by Value (TRY m), 2009-19
Figure 28: Turkey Sticks and Solids Market by Volume (Units m), 2009-19
Figure 29: Turkey Anti-Perspirants and Deodorants Market Value by Brands (TRY m), 2011-14
Figure 30: Turkey Anti-Perspirants and Deodorants Market Value by Distribution Channel (TRY m), 2011-14
Figure 31: Turkey Bath and Shower Products Market Value (TRY m) and Growth (Y-o-Y), 2009-19
Figure 33: Turkey Bath and Shower Products Market Value (TRY m) by Segments, 2009-19
Figure 34: Turkey Bath and Shower Products Market Volume (Units m) and Growth (Y-o-Y), 2009-19
Figure 35: Turkey Bath and Shower Products Market Volume (Units m) by Segments, 2009-19
Figure 38: Turkey Liquid Bath Products Market by Value (TRY m), 2009-19
Figure 39: Turkey Liquid Bath Products Market by Volume (Units m), 2009-19
Figure 40: Turkey Other Bath Products Market by Value (TRY m), 2009-19
Figure 41: Turkey Other Bath Products Market by Volume (Units m), 2009-19
Figure 42: Turkey Shower Products Market by Value (TRY m), 2009-19
Figure 43: Turkey Shower Products Market by Volume (Units m), 2009-19
Figure 44: Turkey Bath and Shower Products Market Value by Brands (TRY m), 2011-14
Figure 45: Turkey Bath and Shower Products Market Value by Distribution Channel (TRY m), 2011-14
Figure 46: Turkey Soap Market Value (TRY m) and Growth (Y-o-Y), 2009-19
Figure 48: Turkey Soap Market Value (TRY m) by Segments, 2009-19
Figure 49: Turkey Soap Market Volume (Units m) and Growth (Y-o-Y), 2009-19
Figure 50: Turkey Soap Market Volume (Units m) by Segments, 2009-19
Figure 53: Turkey Bar Soap Market by Value (TRY m), 2009-19
Figure 54: Turkey Bar Soap Market by Volume (Units m), 2009-19
Figure 55: Turkey Liquid Soap Market by Value (TRY m), 2009-19
Figure 56: Turkey Liquid Soap Market by Volume (Units m), 2009-19
Figure 57: Turkey Soap Market Value by Brands (TRY m), 2011-14
Figure 58: Turkey Soap Market Value by Distribution Channel (TRY m), 2011-14

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