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  3. > Yield Monitoring Devices and Services Market by Technology (GPS/GNSS, GIS, Remote Sensing), Components (Sensors, GPS/GNSS, Display, Guidance & Steering, and Software & Services), Application, and Geography -Global Forecasts to 2020

Yield monitoring devices and services allow farmers to assess effects of weather, soil properties, fertilizers, and pesticides on the yield production. For the past decade, due to the advent of innovative technologies, yield from agricultural practices has steadily increased and is helping growers to increase their profitability. The emergence of Internet of Things (IoT) and innovative data collection techniques are helping the yield monitoring devices and services market to grow rapidly. The steady growth in the global population is increasing the strain on usage of natural resources. These resources are scarce and hence, there is a need to minimize the usage of these resources. Yield monitoring devices and services follow the site-specific field management, which helps to recognize areas that have high productivity and are in need of more inputs. The yield monitoring industry, along with many universities, aims to provide information and a range of support initiatives that will enable growers to gain thorough understanding of yield monitoring services, and insight into its developments and support services.

This report provides latest industry trends such as automation, mechanization, standardization of yield monitoring devices, yield data collection and analysis, real-time soil moisture management systems, crop sensors, and prescription fertilizer applications. A detailed geographic analysis in this report provides critical business imperatives for agricultural sector investments. The study unfolds winning investment strategies for agro-based companies, business executives, product marketing managers, new business investors, and much more in preferred locations.

The report is segmented into hardware components and software solutions, technology, application, and geography. Major companies in this market are Ag Leader Technology (U.S.), Deere & Company (U.S.), Precision Planting Inc. (U.S.), Raven Industries Inc. (U.S.), AgJunction Inc. (U.S.), AGCO Corporation (U.S.), Trimble Navigation Limited (U.S.), Case IH (U.S.), TeeJet Technologies (U.S.), and Topcon Precision Agriculture (U.S.). The competitive landscape section of the report primarily focuses on key industry players in the yield monitoring devices and services industry, their newest updates, and respective share in the yield monitoring device and services market. In addition to this, the report also covers emerging market trends, advancements in the technological arena, market segmentation, key growth areas and market size, region-wise demand factors, and key competitors.

Table Of Contents

Yield Monitoring Devices and Services Market by Technology (GPS/GNSS, GIS, Remote Sensing), Components (Sensors, GPS/GNSS, Display, Guidance and Steering, and Software and Services), Application, and Geography -Global Forecasts to 2020
TABLE OF CONTENTS

1 INTRODUCTION 16
1.1 OBJECTIVES OF THE STUDY 16
1.2 MARKETS COVERED 16
1.3 STAKEHOLDERS 18
1.4 MARKET SCOPE 18
2 RESEARCH METHODOLOGY 19
2.1 DEMAND SIDE ANALYSIS OF THE YIELD MONITORING MARKET 20
2.1.1 INCREASING FOOD DEMAND DUE TO THE GROWING POPULATION 21
2.1.2 COST SAVING IN INPUTS SUCH AS FERTILIZERS, CHEMICALS, AND SEEDS 22
2.1.3 GOVERNMENT SUBSIDIES 22
2.2 MARKET SIZE ESTIMATION 23
2.3 MARKET CRACKDOWN and DATA TRIANGULATION 25
2.4 MARKET SHARE ESTIMATION 25
2.4.1 KEY DATA FROM SECONDARY SOURCES 26
2.4.2 KEY DATA FROM PRIMARY SOURCES 26
2.4.2.1 Key industry insights 27
2.5 ASSUMPTIONS 28
3 EXECUTIVE SUMMARY 29
4 PREMIUM INSIGHTS 33
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN YIELD MONITORING 33
4.2 GLOBAL YIELD MONITORING MARKET 35
4.3 APAC MARKET IS AN ATTRACTIVE DESTINATION 36
4.4 EMERGING MARKETS ARE THE KEY GROWTH REGIONS 37
4.5 APAC IS THE FASTEST GROWING MARKET FOR GUIDANCE SYSTEMS, OWING TO THE TECHNOLOGICAL ADVANCEMENTS IN GPS/GNSS DEVICES 38
4.6 LIFE CYCLE ANALYSIS FOR YIELD MONITORING 38
5 MARKET OVERVIEW 40
5.1 INTRODUCTION 40
5.2 EVOLUTION 40
5.3 MARKET SEGMENTATION 42
5.3.1 YIELD MONITORING MARKET BY HAREWARE COMPONENT AND SOFTWARE SERVICE 42
5.3.2 YIELD MONITORING MARKET, BY TECHNOLOGY 43
5.3.3 YIELD MONITORING MARKET, BY APPLICATION 43
5.3.4 YIELD MONITORING MARKET, BY GEOGRAPHY 44
5.4 MARKET DYNAMICS 45
5.4.1 DRIVERS 46
5.4.1.1 The increasing food demand due to the growing population encourages farmers to increase yield production 46
5.4.1.2 University research studies help to develop innovative and efficient yield monitoring solutions 46
5.4.1.3 Cost saving in inputs such as seeds, chemicals, fertilizers, and fuel 46
5.4.1.4 Latest technological advancements in yield monitoring services 47
5.4.1.5 Government subsidies help farmers to adopt yield monitoring techniques 47
5.4.2 RESTRAINTS 49
5.4.2.1 Underutilization of yield data 49
5.4.2.2 Lack of yield monitoring specialists and low awareness about yield monitoring 49
5.4.3 OPPORTUNIIES 50
5.4.3.1 Unmanned Aerial Vehicle (UAV) for yield monitoring is considered to be the next big thing in yield monitoring services 50
5.4.3.2 Application of Internet of Things (IoT) in yield monitoring 50
5.4.4 CHALLENGES 51
5.4.4.1 The yield monitoring device calibration and accuracy is a major technical challenge 51
5.4.5 BURNING ISSUES 52
5.4.5.1 In spite of the advantages of yield monitoring, high cost is one of the prime concerns 52
6 INDUSTRY TRENDS 53
6.1 INTRODUCTION 53
6.2 SUPPLY CHAIN ANALYSIS 53
6.3 INDUSTRY TRENDS 55
6.4 PORTER'S FIVE FORCES ANALYSIS 56
6.4.1 BARGAINING POWER OF SUPPLIERS 57
6.4.2 BARGAINING POWER OF BUYERS 58
6.4.3 THREATS OF NEW ENTRANTS 59
6.4.4 THREATS OF SUBSTITUTES 60
6.4.5 INTENSITY OF COMPETITIVE RIVALRY 61
6.5 PEST ANALYSIS 61
6.5.1 POLITICAL FACTORS 61
6.5.2 ECONOMIC FACTORS 62
6.5.3 SOCIAL FACTORS 63
6.5.4 TECHNOLOGICAL FACTORS 63
7 YIELD MONITORING MARKET, BY HARDWARE COMPONENT and
SOFTWARE SERVICE 64
7.1 INTRODUCTION 64
7.2 HARDWARE COMPONENTS 66
7.2.1 SENSORS 66
7.2.1.1 Mass flow sensors 66
7.2.1.1.1 Impact sensors 67
7.2.1.1.2 Radiation sensors 67
7.2.1.1.3 Photoelectric sensors 67
7.2.1.1.4 Speed sensors 68
7.2.1.1.5 Grain moisture sensors 68
7.2.1.2 Soil sensors 68
7.2.1.2.1 Moisture sensors 68
7.2.1.2.2 Temperature sensors 69
7.2.1.2.3 Nutrient sensors 69
7.2.1.2.4 Soil acidity/pH sensors 69
7.2.2 GPS/GNSS DEVICES 71
7.2.3 DISPLAY DEVICES 71
7.2.4 GUIDANCE and STEERING 72
7.3 SOFTWARE and SERVICES 75
7.3.1 YIELD DATA MANAGEMENT SOFTWARE 75
7.3.2 CONSULTING and TRAINING SERVICES 76
8 YIELD MONITORING DEVICE AND SERVICES MARKET, BY TECHNOLOGY 81
8.1 INTRODUCTION 81
8.2 GUIDANCE SYSTEMS 82
8.2.1 GLOBAL POSITIONING SYSTEM (GPS) 83
8.2.2 GEOGRAPHIC INFORMATION SYSTEM (GIS) 84
8.3 REMOTE SENSING 89
8.3.1 HANDHELD 90
8.3.2 SATELLITE 90
9 YIELD MONITORING DEVICES AND SERVICES MARKET, BY APPLICATION 95
9.1 INTRODUCTION 95
9.2 VARIABLE RATE APPLICATION (VRA) 98
9.2.1 MAP-BASED VRA 98
9.2.2 SENSOR-BASED VRA 98
9.3 FIELD MAPPING 99
9.3.1 BOUNDARY MAPPING 99
9.3.2 DRAINAGE MAPPING 100
9.4 SOIL MONITORING 100
9.4.1 MOISTURE MONITORING 100
9.4.2 NUTRIENT MONITORING 101
9.5 CROP SCOUTING 102
9.6 OTHERS 103
10 YIELD MONITORING DEVICES AND SERVICES MARKET, BY GEOGRAPHY 104
10.1 INTRODUCTION 104
10.2 NORTH AMERICA 106
10.2.1 U.S. 107
10.2.2 CANADA 107
10.2.3 MEXICO 107
10.3 SOUTH AMERICA 110
10.3.1 BRAZIL 111
10.3.2 ARGENTINA 111
10.3.3 OTHERS 112
10.4 EUROPE 114
10.4.1 GERMANY 115
10.4.2 U.K. 115
10.4.3 FRANCE 115
10.4.4 OTHERS 116
10.5 APAC 118
10.5.1 AUSTRALIA 119
10.5.2 CHINA 119
10.5.3 JAPAN 119
10.5.4 INDIA 120
10.5.5 OTHERS 120
10.6 REST OF THE WORLD (ROW) 123
10.6.1 MIDDLE EAST 124
10.6.2 AFRICA 124
10.6.3 OTHERS 124
11 COMPETITIVE LANDSCAPE 127
11.1 OVERVIEW 127
11.2 RANKINGS FOR KEY PLAYERS IN THE YIELD MONITORING MARKET, 2013 128
11.3 COMPETITIVE SITUATION AND TRENDS 129
11.3.1 NEW PRODUCT LAUNCHES 130
11.3.2 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES 135
11.3.3 BUSINESS EXPANSIONS AND CONTRACTS 136
11.3.4 MERGERS and ACQUISITIONS 138
12 COMPANY PROFILES 139
(Overview, Products and Services, Financials, Strategy and Development)*
12.1 INTRODUCTION 139
12.2 AGCO CORPORATION 140
12.3 AGJUNCTION INC. 144
12.4 AG LEADER TECHNOLOGY 148
12.5 DEERE and COMPANY. 151
12.6 CASE IH 155
12.7 PRECISION PLANTING INC. 158
12.8 RAVEN INDUSTRIES INC. 161
12.9 TEEJET TECHNOLOGIES 164
12.10 TOPCON PRECISION AGRICULTURE 166
12.11 TRIMBLE NAVIGATION LIMITED 169
*Details on Overview, Products and Services, Financials, Strategy and Development might not be Captured in case of Unlisted Companies.
13 APPENDIX 173
13.1 INSIGHTS OF INDUSTRY EXPERTS 173
13.2 DISCUSSION GUIDE 174
13.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 177
13.4 AVAILABLE CUSTOMIZATIONS 179
13.5 RELATED REPORTS 179

LIST OF TABLES

TABLE 1 THE INCREASING FOOD DEMAND AND UNIVERSITY RESEARCH ARE THE MAJOR DRIVERS FOR THE YIELD MONITORING MARKET 48
TABLE 2 UNDERUTILIZATION OF YIELD DATA RESTRAINS THE GROWTH OF THE YIELD MONITORING MARKET 50
TABLE 3 UAV AND IOT ARE THE NEXT BIG THINGS IN THE YIELD MONITORING MARKET 51
TABLE 4 CALIBRATION AND ACCURACY OF THE YIELD MONITORING DEVICE IS A MAJOR TECHNICAL CHALLENGE 51
TABLE 5 HIGH INITIAL COST OF YIELD MONITORING DEVICES IS THE PRIME CONCERN FOR THIS MARKET 52
TABLE 6 YIELD MONITORING MARKET SIZE, BY HARDWARE COMPONENTS AND SOFTWARE SERVICES, 2013 - 2020 ($MILLION) 65
TABLE 7 YIELD MONITORING MARKET SIZE, BY HARDWARE COMPONENTS,
2013 - 2020 ($MILLION) 66
TABLE 8 HARDWARE COMPONENTS MARKET SIZE, BY SENSORS, 2013 - 2020 ($MILLION) 70
TABLE 9 SENSORS MARKET SIZE, BY MASS FLOW SENSORS, 2013 - 2020 ($MILLION) 70
TABLE 10 SENSORS MARKET SIZE, BY SOIL SENSORS, 2013 - 2020 ($MILLION) 71
TABLE 11 HARDWARE COMPONENTS MARKET SIZE, BY GEOGRAPHY,
2013 - 2020 ($MILLION) 72
TABLE 12 NORTH AMERICA: HARDWARE COMPONENTS MARKET SIZE, BY COUNTRY,
2013 - 2020 ($MILLION) 73
TABLE 13 SOUTH AMERICA: HARDWARE COMPONENTS MARKET SIZE, BY COUNTRY,
2013 - 2020 ($MILLION) 73
TABLE 14 EUROPE: HARDWARE COMPONENTS MARKET SIZE, BY COUNTRY,
2013 - 2020 ($MILLION) 74
TABLE 15 APAC: HARDWARE COMPONENTS MARKET SIZE, BY COUNTRY,
2013 - 2020 ($MILLION) 74
TABLE 16 ROW: HARDWARE COMPONENTS MARKET SIZE, BY COUNTRY,
2013 - 2020 ($MILLION) 75
TABLE 17 YIELD MONITORING MARKET SIZE, BY SOFTWARE SOLUTION,
2013 - 2020 ($MILLION) 77
TABLE 18 SOFTWARE SOLUTIONS MARKET SIZE, BY GEOGRAPHY, 2013 - 2020 ($MILLION) 77
TABLE 19 NORTH AMERICA: SOFTWARE SOLUTIONS MARKET SIZE, BY COUNTRY,
2013 - 2020 ($MILLION) 78
TABLE 20 SOUTH AMERICA: SOFTWARE SOLUTIONS MARKET SIZE, BY COUNTRY,
2013 - 2020 ($MILLION) 78
TABLE 21 EUROPE: SOFTWARE SOLUTIONS MARKET SIZE, BY COUNTRY,
2013 - 2020 ($MILLION) 79
TABLE 22 APAC: SOFTWARE SOLUTIONS MARKET SIZE, BY COUNTRY,
2013 - 2020 ($MILLION) 79
TABLE 23 ROW: SOFTWARE SOLUTIONS MARKET SIZE, BY COUNTRY,
2013 - 2020 ($MILLION) 80
TABLE 24 YIELD MONITORING MARKET SIZE, BY TECHNOLOGY, 2013 - 2020 ($MILLION) 82
TABLE 25 YIELD MONITORING MARKET SIZE, BY GUIDANCE SYSTEM,
2013 - 2020 ($MILLION) 82
TABLE 26 GUIDANCE SYSTEMS MARKET SIZE, BY GEOGRAPHY, 2013 - 2020 ($MILLION) 86
TABLE 27 NORTH AMERICA: GUIDANCE SYSTEMS MARKET SIZE, BY COUNTRY,
2013 - 2020 ($MILLION) 86
TABLE 28 SOUTH AMERICA: GUIDANCE SYSTEMS MARKET SIZE, BY COUNTRY,
2013 - 2020 ($MILLION) 87
TABLE 29 EUROPE: GUIDANCE SYSTEMS MARKET SIZE, BY COUNTRY,
2013 - 2020 ($MILLION) 87
TABLE 30 APAC: GUIDANCE SYSTEMS MARKET SIZE, BY COUNTRY, 2013 - 2020 ($MILLION) 88
TABLE 31 ROW: GUIDANCE SYSTEMS MARKET SIZE, BY COUNTRY, 2013 - 2020 ($MILLION) 88
TABLE 32 YIELD MONITORING MARKET SIZE, BY REMOTE SENSING,
2013 - 2020 ($MILLION) 90
TABLE 33 REMOTE SENSING MARKET SIZE, BY GEOGRAPHY, 2013 - 2020 ($MILLION) 91
TABLE 34 NORTH AMERICA: REMOTE SENSING MARKET SIZE, BY COUNTRY,
2013 - 2020 ($MILLION) 92
TABLE 35 SOUTH AMERICA: REMOTE SENSING MARKET SIZE, BY COUNTRY,
2013 - 2020 ($MILLION) 92
TABLE 36 EUROPE: REMOTE SENSING MARKET SIZE, BY COUNTRY, 2013 - 2020 ($MILLION) 93
TABLE 37 APAC: REMOTE SENSING MARKET SIZE, BY COUNTRY, 2013 - 2020 ($MILLION) 93
TABLE 38 ROW: REMOTE SENSING MARKET SIZE, BY COUNTRY, 2013 - 2020 ($MILLION) 94
TABLE 39 FUNCTIONS OF ON-FARM YIELD MONITORING 95
TABLE 40 YIELD MONITORING MARKET SIZE, BY APPLICATION, 2013 - 2020 ($MILLION) 97
TABLE 41 VARIABLE RATE APPLICATION (VRA) MARKET SIZE, BY GEOGRAPHY,
2013 - 2020 ($MILLION) 99
TABLE 42 FIELD MAPPING MARKET SIZE, BY GEOGRAPHY, 2013 - 2020 ($MILLION) 100
TABLE 43 SOIL MONITORING MARKET SIZE, BY GEOGRAPHY, 2013 - 2020 ($MILLION) 101
TABLE 44 CROP SCOUTING MARKET SIZE, BY GEOGRAPHY, 2013 - 2020 ($MILLION) 102
TABLE 45 OTHER MARKET SIZE, BY GEOGRAPHY, 2013 - 2020 ($MILLION) 103
TABLE 46 YIELD MONITORING MARKET SIZE, BY GEOGRAPHY, 2013 -2020 ($MILLION) 105
TABLE 47 NORTH AMERICA: YIELD MONITORING MARKET SIZE, BY COUNTRY,
2013 - 2020 ($MILLION) 108
TABLE 48 NORTH AMERICA: YIELD MONITORING MARKET SIZE, BY HARDWARE COMPONENT AND SOFTWARE SERVICE, 2013 - 2020 ($MILLION) 108
TABLE 49 NORTH AMERICA: YIELD MONITORING MARKET SIZE, BY TECHNOLOGY,
2013 - 2020 ($MILLION) 109
TABLE 50 NORTH AMERICA: YIELD MONITORING MARKET SIZE, BY APPLICATION,
2013 - 2020 ($MILLION) 109
TABLE 51 SOUTH AMERICA: YIELD MONITORING MARKET SIZE, BY COUNTRY,
2013 - 2020 ($MILLION) 112
TABLE 52 SOUTH AMERICA: YIELD MONITORING MARKET SIZE, BY HARDWARE COMPONENT AND SOFTWARE SERVICE, 2013 - 2020 ($MILLION) 112
TABLE 53 SOUTH AMERICA: YIELD MONITORING MARKET SIZE, BY TECHNOLOGY,
2013 - 2020 ($MILLION) 113
TABLE 54 SOUTH AMERICA: YIELD MONITORING MARKET SIZE, BY APPLICATION,
2013 - 2020 ($MILLION) 113
TABLE 55 PRECISION FARMING ADOPTION SCENARIO IN THE U.K. 115
TABLE 56 EUROPE: YIELD MONITORING MARKET SIZE, BY COUNTRY,
2013 - 2020 ($MILLION) 116
TABLE 57 EUROPE: YIELD MONITORING MARKET SIZE, BY HARDWARE COMPONENT AND SOFTWARE SERVICE, 2013 - 2020 ($MILLION) 116
TABLE 58 EUROPE: YIELD MONITORING MARKET SIZE, BY TECHNOLOGY,
2013 - 2020 ($MILLION) 117
TABLE 59 EUROPE: YIELD MONITORING MARKET SIZE, BY APPLICATION,
2013 - 2020 ($MILLION) 117
TABLE 60 APAC: YIELD MONITORING MARKET SIZE, BY COUNTRY, 2013 - 2020 ($MILLION) 120
TABLE 61 APAC: YIELD MONITORING MARKET SIZE, BY HARDWARE COMPONENTS AND SOFTWARE SERVICES, 2013 - 2020 ($MILLION) 121
TABLE 62 APAC: YIELD MONITORING MARKET SIZE, BY TECHNOLOGY,
2013 - 2020 ($MILLION) 121
TABLE 63 APAC: YIELD MONITORING MARKET SIZE, BY APPLICATION,
2013 - 2020 ($MILLION) 122
TABLE 64 ROW: YIELD MONITORING MARKET SIZE, BY REGION, 2013 - 2020 ($MILLION) 124
TABLE 65 ROW: YIELD MONITORING MARKET SIZE, BY HARDWARE COMPONENT AND SOFTWARE SOLUTION, 2013 - 2020 ($MILLION) 125
TABLE 66 ROW: YIELD MONITORING MARKET SIZE, BY TECHNOLOGY,
2013 - 2020 ($MILLION) 125
TABLE 67 ROW: YIELD MONITORING MARKET SIZE, BY APPLICATION,
2013 - 2020 ($MILLION) 126
TABLE 68 MARKET RANKING ANALYSIS FOR YIELD MONITORING, 2013 128
TABLE 69 YIELD MONITORING MARKET PRODUCT PORTFOLIO 129
TABLE 70 NEW PRODUCT LAUNCHES, 2011-2014 130
TABLE 71 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES,
2011-2014 135
TABLE 72 BUSINESS EXPANSIONS AND CONTRACTS 136
TABLE 73 ACQUISITIONS and MERGERS 138

LIST OF FIGURES

FIGURE 1 YIELD MONITORING DEVICES AND SERVICES MARKET: RESEARCH METHODOLOGY 19
FIGURE 2 GLOBAL FOOD PRODUCTION AND CONSUMPTION 21
FIGURE 3 AVERAGE WHEAT PRODUCTION OPERATION COSTS PER ACRE IN THE U.S. 22
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 23
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 24
FIGURE 6 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION 25
FIGURE 7 YIELD MONITORING APPLICATION SNAPSHOT (2013 VS 2020) 30
FIGURE 8 YIELD MONITORING MARKET, BY COMPONENT, 2013 31
FIGURE 9 GLOBAL YIELD MONITORING MARKET SHARE, BY GEOGRAPHY, 2013 32
FIGURE 10 ATTRACTIVE MARKET OPPORTUNITIES IN YIELD MONITORING 33
FIGURE 11 DISPLAY DEVICES TO GROW AT THE FASTEST RATE OWING TO THE INCREASING ADOPTION AMONG FARMERS 34
FIGURE 12 SOIL MONITORING HELD THE HIGHEST SHARE IN THE OVERALL YIELD MONITORING MARKET IN 2013 35
FIGURE 13 APAC ACTS AS AN ATTRACTIVE DESTINATION IN THE OVERAL YIELD MONITORING MARKET 36
FIGURE 14 EMERGING MARKETS SUCH AS INDIA, CHINA, MEXICO AND BRAZIL ARE SOME OF THE KEY GROWTH REGIONS 37
FIGURE 15 GUIDANCE SYSTEMS MARKET: ASIA-PACIFIC IS THE FASTEST GROWING REGION 38
FIGURE 16 THE OVERALL LIFE CYCLE FOR YIELD MONITORING IS EXPECTED TO BE LONG AND STEADILY GROWING 38
FIGURE 17 GNSS TECHNOLOGY TO PLAY A CRUCIAL ROLE IN YIELD MONITORING 41
FIGURE 18 YIELD MONITORING MARKET SEGMENTATION: BY HARDWARE COMPONENT AND SOFTWARE SERVICE 42
FIGURE 19 YIELD MONITORING MARKET SEGMENTATION: BY TECHNOLOGY 43
FIGURE 20 YIELD MONITORING MARKET SEGMENTATION: BY APPLICATION 43
FIGURE 21 YIELD MONITORING MARKET SEGMENTATION: BY GEOGRAPHY 44
FIGURE 22 INCREASING DEMAND FOR FOOD DUE TO THE GROWING POPULATION IS THE KEY MARKET DRIVER 45
FIGURE 23 SUPPLY CHAIN: DIRECT DISTRIBUTION IS THE MOST PREFERRED STRATEGY FOLLOWED BY PROMINANT PLAYERS 53
FIGURE 24 AUTOMATION, MECHANIZATION, AND STANDARDIZATION OF YIELD MONITORING DEVICES IS THE LEADING TREND 55
FIGURE 25 PORTER'S FIVE FORCES ANALYSIS FOR THE YIELD MONITORING MARKET 56
FIGURE 26 BARGAINING POWER OF SUPPLIERS IN THE YIELD MONITORING MARKET, 2013 57
FIGURE 27 BARGAINING POWER OF BUYERS IN THE YIELD MONITORING MARKET, 2013 58
FIGURE 28 THREATS OF NEW ENTRANTS IN THE YIELD MONITORING MARKET, 2013 59
FIGURE 29 THREATS OF SUBSTITUTES IN THE YIELD MONITORING MARKET, 2013 60
FIGURE 30 DEGREE OF COMPETITION IN THE YIELD MONITORING MARKET, 2013 61
FIGURE 31 YIELD MONITORING COMPONENTS 64
FIGURE 32 THE SOFTWARE SOLUTIONS MARKET IS EXPECTED TO GROW AT A HEALTHY PACE 65
FIGURE 33 IMPACT SENSOR LOCATIONS IN YIELD MONITORS 67
FIGURE 34 CONSULTING and TRAINING SERVICES 76
FIGURE 35 YIELD MONITORING TECHNOLOGIES 81
FIGURE 36 GNSS TECHNOLOGY ACCURACY LEVELS 83
FIGURE 37 GIS IN YIELD MONITORING 84
FIGURE 38 APAC IS POISED TO GROW AT THE HIGHEST RATE AMONG ALL THE REGIONS 85
FIGURE 39 REMOTE SENSING SYSTEMS 89
FIGURE 40 NORTH AMERICA HELD THE HIGHEST SHARE FOR THE REMOTE SENSING MARKET 91
FIGURE 41 YIELD MONITORING DEVICES AND SERVICES MARKET, BY APPLICATION 96
FIGURE 42 VARIABLE RATE APPLICATION (VRA) IS EXPECTED TO LEAD THE MARKET BY 2015, RELEGATING THE SOIL MONITORING APPLICATION 97
FIGURE 43 YIELD MONITORING DEVICES AND SERVICES MARKET, BY GEOGRAPHY 104
FIGURE 44 NORTH AMERICA MARKET SNAPSHOT 106
FIGURE 45 SOUTH AMERICA MARKET SNAPSHOT 110
FIGURE 46 EUROPE MARKET SNAPSHOT 114
FIGURE 47 ASIA-PACIFIC MARKET SNAPSHOT 118
FIGURE 48 ROW MARKET SNAPSHOT 123
FIGURE 49 COMPANIES ADOPTED PRODUCT INNOVATIONS AS THE KEY GROWTH STRATEGY OVER THE LAST THREE YEARS 127
FIGURE 50 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCHES HAVE BEEN THE KEY STRATEGY 129
FIGURE 51 GEOGRAPHIC REVENUE MIX OF MAJOR MARKET PLAYERS 139
FIGURE 52 AGCO CORPORATION: BUSINESS OVERVIEW 140
FIGURE 53 ACGO CORPORATION: SWOT ANALYSIS 143
FIGURE 54 AGJUNCTION INC.: BUSINESS OVERVIEW 144
FIGURE 55 AGJUNCTION INC.:SWOT ANALYSIS 146
FIGURE 56 AG LEADER TECHNOLOGY: SWOT ANALYSIS 150
FIGURE 57 DERRE and COMPANY : BUSINESS OVERVIEW 151
FIGURE 58 DEERE and COMPANY :SWOT ANALYSIS 153
FIGURE 59 PRECISION PLANTING INC.: SWOT ANALYSIS 159
FIGURE 60 RAVEN INDUSTRIES INC.: BUSINESS OVERVIEW 161
FIGURE 61 RAVEN INDUSTRIES LTD.: SWOT ANALYSIS 163
FIGURE 62 TRIMBLE NAVIGATION:BUSINESS OVERVIEW 169
FIGURE 63 TRIMBLE NAVIGATION LIMITED: SWOT ANALYSIS 172

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