1. Market Research
  2. > Pharmaceutical
  3. > Pharmacies and Drug Stores Market Trends
  4. > Mail Order and Internet Pharmacy in Europe the 2015 edition – Entering the Digital Battle Ground

Mail Order and Internet Pharmacy in Europe the 2015 edition – Entering the Digital Battle Ground

  • November 2014
  • -
  • James Dudley
  • -
  • 204 pages

Summary

Table of Contents

Executive Summary

Mail Order and Internet Pharmacy in Europe the 2015 edition - Entering the Digital Battle Ground

There has been a huge change in the European mail order and Internet pharmacy landscape since the last edition of this study in 2012. Much of this is due to the rapid pace of developments in the e-commerce sector as a whole. Yet since 2012 France, Italy and Austria have at last cleared the legal hurdles allowing their domestic businesses to enter the online pharmacy sector.

356 million Internet users live in the 17 countries covered in this edition of Mail Order and Internet Pharmacy in Europe. There are around 7,000 authorised pharmacy e-commerce websites some of which operate as small scale independent businesses, others are larger cross border ‘pure play’ mail order pharmacies and many are integrated into the multi-channel strategies of leading pharmacy chains. Yet among the major innovations challenging ‘pure play’ mail order and Internet pharmacies sweeping in from North America is the development of a multi-channel seamless shopping experience. This they call omni-channel retailing and it is the new digital battle ground.

The integration of PCs, notebooks and mobile app technologies into traditional pharmacy retailing to capture the multi-channel shopping audience is an emerging trend in the USA. According to Walgreens, America’s largest drugstore chain, multi-channel shoppers are estimated to be three times more valuable than a single-channel shopper and so the company is evolving technology based strategies to capture this valuable audience.

Across Europe a number of major retail groups are combining traditional pharmacy with Internet pharmacy and online medical consultation services to capture specific target audiences seeking confidentiality, convenience and low prices. In Austria and Germany druggist chains are partnering with online pharmacies in order to capture a share of the healthcare sector which until now has been the exclusive province of pharmacies.

Today, the Internet and mail order pharmacy channel is breaking through as a rapidly growing, new and challenging retail channel. It is expanding its scope to include a wide range of front end pharmacy categories such as cosmetics, hygiene, dietary supplements and medical devices. In some European States repeat prescriptions, contraception and orthopaedic care are included in an ever widening repertoire of lines.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
Get This Report
24/7 Customer Support

Talk to Amrita

+1 718 303 2019

Purchase Reports From Reputable Market Research Publishers
Mail Order and Internet Pharmacy in Europe the 2017 Edition

Mail Order and Internet Pharmacy in Europe the 2017 Edition

  • $ 770
  • Industry report
  • January 2017
  • by James Dudley

Mail Order and Internet Pharmacy in Europe the 2017 Edition - Reaping the Benefits of an Omnichannel Presence. This essential 17 country study has identified new and important trends in a rapidly growing ...

Pharmacy Repackaging Systems Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 - 2024

Pharmacy Repackaging Systems Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 - 2024

  • $ 5795
  • Industry report
  • February 2017
  • by Transparency Market Research

Pharmacy Repackaging Systems Market: Scope and Methodology This report on the global pharmacy repackaging systems market analyzes the current and future prospects of the market. The report comprises an ...

Global Market Study on Dysphagia Management: MEA Dysphagia Management Market Estimated to Witness 1.5X Growth over the Forecast Period

Global Market Study on Dysphagia Management: MEA Dysphagia Management Market Estimated to Witness 1.5X Growth over the Forecast Period

  • $ 4900
  • Industry report
  • January 2017
  • by Persistence Market Research

Persistence Market Research tables a comprehensive, state-of-the-art analysis of the global dysphagia management market in a new publication named, “Dysphagia Management Market: Global Industry Analysis ...


ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.