Table of Contents
Taiwan introduced strict new drink driving legislation in June 2013, which both lowered the permissible alcohol level in drivers and higher penalties. The impact on beer consumption was immediate, affecting both on-trade and off-trade sales. This led to total volume sales for beer seeing a decline in 2013 after it saw a positive growth in 2012. Sales of domestic beer declined more sharply than imported beer.
Euromonitor International’s Beer in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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