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Consumer Electronics in Italy, Euromonitor International

  • November 2014
  • -
  • Euromonitor International
  • -
  • 84 pages

The Italian Government expects the Italian economy to register a negative performance of 0.2% in 2014, due to the persistent Eurozone crisis and the lack of ability to implement structural reforms in Italy. Since the economic downturn started in 2008, Italian GDP declined by 9%, with subsequent higher levels of unemployment and lower consumption confidence among Italian consumers. In a recessive time with the need to respect the severe austerity measures imposed by EU, analysts recommend that...

Euromonitor International's Consumer Electronics in Italy report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Consumer Electronics in Italy, Euromonitor International
CONSUMER ELECTRONICS IN ITALY

November 2014

LIST OF CONTENTS AND TABLES

Executive Summary
Poor Economic Performance Hinders Growth Opportunities
Implementation of New Taxes on Consumers Electronics Expected
Pricing Is Becoming the Key Driver in the Purchasing Process for Consumers
Smartphones and Internet Retailing Led To Robust Growth of E- and M-commerce
Wearable Electronics Are Becoming Popular
Key Trends and Developments
Consumer Electronics Sales Are Still Affected by the Economic Recession
Low Price Products Continue To Attract New Consumers
Online Sales Are Continuously Increasing
Innovative, Multifunctional and Connective Solutions Drag Sales
Market Data
Table 1 Sales of Consumer Electronics by Category: Volume 2008-2013
Table 2 Sales of Consumer Electronics by Category: Value 2008-2013
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2008-2013
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2008-2013
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2009-2013
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2010-2013
Table 7 Distribution of Consumer Electronics by Format: % Volume 2008-2013
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2013-2018
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2013-2018
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Sources
Summary 1 Research Sources
Brondi SpA in Consumer Electronics (italy)
Strategic Direction
Key Facts
Summary 2 Brondi SpA: Key Facts
Summary 3 Brondi SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Euronics Italia SpA in Consumer Electronics (italy)
Strategic Direction
Key Facts
Summary 4 Euronics Italia SpA: Key Facts
Summary 5 Euronics Italia SpA: Operational Indicators
Company Background
Internet Strategy
Private Label
Competitive Positioning
Summary 6 Euronics Italia SpA: Competitive Position 2013
Mediamarket SpA in Consumer Electronics (italy)
Strategic Direction
Key Facts
Summary 7 Mediamarket SpA: Key Facts
Summary 8 Mediamarket SpA: Operational Indicators
Company Background
Internet Strategy
Private Label
Competitive Positioning
Summary 9 Mediamarket SpA: Competitive Position 2013
Ngm Italia SRL in Consumer Electronics (italy)
Strategic Direction
Key Facts
Summary 10 NGM Italia Srl: Key Facts
Summary 11 NGM Italia Srl: Operational Indicators
Company Background
Production
Competitive Positioning
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Sales of Computers and Peripherals by Category: Volume 2008-2013
Table 13 Sales of Computers and Peripherals by Category: Value 2008-2013
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2008-2013
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2008-2013
Table 16 NBO Company Shares of Computers and Peripherals: % Volume 2009-2013
Table 17 LBN Brand Shares of Computers and Peripherals: % Volume 2010-2013
Table 18 Distribution of Computers and Peripherals by Format: % Volume 2008-2013
Table 19 Forecast Sales of Computers and Peripherals by Category: Volume 2013-2018
Table 20 Forecast Sales of Computers and Peripherals by Category: Value 2013-2018
Table 21 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
Table 22 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
Table 23 Sales of Computers by Category: Business Volume 2008-2013
Table 24 Sales of Computers by Category: Business Value MSP 2008-2013
Table 25 Sales of Computers by Category: % Business Volume Growth 2008-2013
Table 26 Sales of Computers by Category: % Business Value MSP Growth 2008-2013
Table 27 Forecast Sales of Computers by Category: Business Volume 2013-2018
Table 28 Forecast Sales of Computers by Category: Business Value MSP 2013-2018
Table 29 Forecast Sales of Computers by Category: % Business Volume Growth 2013-2018
Table 30 Forecast Sales of Computers by Category: % Business Value MSP Growth 2013-2018
Table 31 Sales of Tablets by Operating System: % Retail Volume 2010-2015
Headlines
Trends
Prospects
Category Data
Table 32 Sales of In-Car Entertainment by Category: Volume 2008-2013
Table 34 Sales of In-Car Entertainment by Category: % Volume Growth 2008-2013
Table 35 Sales of In-Car Entertainment by Category: % Value Growth 2008-2013
Table 36 NBO Company Shares of In-Car Entertainment: % Volume 2009-2013
Table 37 LBN Brand Shares of In-Car Entertainment: % Volume 2010-2013
Table 38 Distribution of In-Car Entertainment by Format: % Volume 2008-2013
Table 39 Forecast Sales of In-Car Entertainment by Category: Volume 2013-2018
Table 40 Forecast Sales of In-Car Entertainment by Category: Value 2013-2018
Table 41 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2013-2018
Table 42 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2013-2018
Headlines
Trends
Prospects
Category Data
Table 43 Sales of Home Audio and Cinema by Category: Volume 2008-2013
Table 44 Sales of Home Audio and Cinema by Category: Value 2008-2013
Table 45 Sales of Home Audio and Cinema by Category: % Volume Growth 2008-2013
Table 46 Sales of Home Audio and Cinema by Category: % Value Growth 2008-2013
Table 47 NBO Company Shares of Home Audio and Cinema: % Volume 2009-2013
Table 48 LBN Brand Shares of Home Audio and Cinema: % Volume 2010-2013
Table 49 Distribution of Home Audio and Cinema by Format: % Volume 2008-2013
Table 50 Forecast Sales of Home Audio and Cinema by Category: Volume 2013-2018
Table 51 Forecast Sales of Home Audio and Cinema by Category: Value 2013-2018
Table 52 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018
Table 53 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 54 Sales of Home Video by Category: Volume 2008-2013
Table 55 Sales of Home Video by Category: Value 2008-2013
Table 56 Sales of Home Video by Category: % Volume Growth 2008-2013
Table 57 Sales of Home Video by Category: % Value Growth 2008-2013
Table 58 Sales of LCD TVs by Type: % Volume 2010-2013
Table 59 Sales of OLED TVs by Type: % Volume 2010-2013
Table 60 Sales of Plasma TVs by Type: % Volume 2010-2013
Table 61 NBO Company Shares of Home Video: % Volume 2009-2013
Table 62 LBN Brand Shares of Home Video: % Volume 2010-2013
Table 63 Distribution of Home Video by Format: % Volume 2008-2013
Table 64 Forecast Sales of Home Video by Category: Volume 2013-2018
Table 65 Forecast Sales of Home Video by Category: Value 2013-2018
Table 66 Forecast Sales of Home Video by Category: % Volume Growth 2013-2018
Table 67 Forecast Sales of Home Video by Category: % Value Growth 2013-2018
Table 68 Forecast Sales of LCD TVs by Type: % Volume 2013-2018
Table 69 Forecast Sales of OLED TVs by Type: % Volume 2013-2018
Table 70 Forecast Sales of Plasma TVs by Type: % Volume 2013-2018
Table 71 Forecast Sales of LCD TVs by Screen Type: % Retail Volume 2013-2018
Table 72 Forecast Sales of Digital TVs by Network Connectivity: % Retail Volume 2013-2018
Headlines
Trends
Prospects
Category Data
Table 73 Sales of Imaging Devices by Category: Volume 2008-2013
Table 74 Sales of Imaging Devices by Category: Value 2008-2013
Table 75 Sales of Imaging Devices by Category: % Volume Growth 2008-2013
Table 76 Sales of Imaging Devices by Category: % Value Growth 2008-2013
Table 77 NBO Company Shares of Imaging Devices: % Volume 2009-2013
Table 78 LBN Brand Shares of Imaging Devices: % Volume 2010-2013
Table 79 Distribution of Imaging Devices by Format: % Volume 2008-2013
Table 80 Forecast Sales of Imaging Devices by Category: Volume 2013-2018
Table 81 Forecast Sales of Imaging Devices by Category: Value 2013-2018
Table 82 Forecast Sales of Imaging Devices by Category: % Volume Growth 2013-2018
Table 83 Forecast Sales of Imaging Devices by Category: % Value Growth 2013-2018
Table 84 Forecast Sales of Cameras by Type: % Retail Volume 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 85 Sales of Mobile Phones by Category: Volume 2008-2013
Table 86 Sales of Mobile Phones by Category: Value 2008-2013
Table 87 Sales of Mobile Phones by Category: % Volume Growth 2008-2013
Table 88 Sales of Mobile Phones by Category: % Value Growth 2008-2013
Table 89 NBO Company Shares of Mobile Phones: % Volume 2009-2013
Table 90 LBN Brand Shares of Mobile Phones: % Volume 2010-2013
Table 91 Distribution of Mobile Phones by Format: % Volume 2008-2013
Table 92 Forecast Sales of Mobile Phones by Category: Volume 2013-2018
Table 93 Forecast Sales of Mobile Phones by Category: Value 2013-2018
Table 94 Forecast Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 95 Forecast Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 96 Sales of Mobile Phones by Type of Contract: % Retail Volume 2008-2013
Table 97 Sales of Smartphones by Operating System: % Retail Volume 2010-2015
Headlines
Trends
Prospects
Category Data
Table 98 Sales of Portable Players by Category: Volume 2008-2013
Table 99 Sales of Portable Players by Category: Value 2008-2013
Table 100 Sales of Portable Players by Category: % Volume Growth 2008-2013
Table 101 Sales of Portable Players by Category: % Value Growth 2008-2013
Table 102 NBO Company Shares of Portable Players: % Volume 2009-2013
Table 103 LBN Brand Shares of Portable Players: % Volume 2010-2013
Table 104 Distribution of Portable Players by Format: % Volume 2008-2013
Table 105 Forecast Sales of Portable Players by Category: Volume 2013-2018
Table 106 Forecast Sales of Portable Players by Category: Value 2013-2018
Table 107 Forecast Sales of Portable Players by Category: % Volume Growth 2013-2018
Table 108 Forecast Sales of Portable Players by Category: % Value Growth 2013-2018
Headlines
Trends
Prospects
Category Data
Table 109 Forecast Sales of Wearable Electronics by Category: Volume 2014-2018
Table 110 Forecast Sales of Wearable Electronics by Category: Value 2014-2018
Table 111 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2014-2018
Table 112 Forecast Sales of Wearable Electronics by Category: % Value Growth 2014-2018












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