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Mobile Phones in Italy, Euromonitor International

  • November 2014
  • -
  • Euromonitor International
  • -
  • 21 pages

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Mobile phones is increasingly characterised by an ongoing switch from feature phones to smartphones. This change in consumers’ preferences is reflected in the two different penetration rate trends of feature phones and smartphones, as a percentage of total households. Whilst feature phones’ penetration rate declined from 78% in 2010 to 36% in 2014, smartphones’ penetration rate grew from 62% in 2010 to 112% in 2014. Furthermore, whilst feature phones’ replacement cycle is getting longer,...

Euromonitor International's Mobile Phones in Italy report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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