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Mobile Phones in Italy, Euromonitor International

  • November 2014
  • -
  • Euromonitor International
  • -
  • 21 pages

Mobile phones is increasingly characterised by an ongoing switch from feature phones to smartphones. This change in consumers’ preferences is reflected in the two different penetration rate trends of feature phones and smartphones, as a percentage of total households. Whilst feature phones’ penetration rate declined from 78% in 2010 to 36% in 2014, smartphones’ penetration rate grew from 62% in 2010 to 112% in 2014. Furthermore, whilst feature phones’ replacement cycle is getting longer,...

Euromonitor International's Mobile Phones in Italy report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Mobile Phones in Italy, Euromonitor International
MOBILE PHONES IN ITALY

November 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Mobile Phones by Category: Volume 2008-2013
Table 2 Sales of Mobile Phones by Category: Value 2008-2013
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2008-2013
Table 4 Sales of Mobile Phones by Category: % Value Growth 2008-2013
Table 5 NBO Company Shares of Mobile Phones: % Volume 2009-2013
Table 6 LBN Brand Shares of Mobile Phones: % Volume 2010-2013
Table 7 Distribution of Mobile Phones by Format: % Volume 2008-2013
Table 8 Forecast Sales of Mobile Phones by Category: Volume 2013-2018
Table 9 Forecast Sales of Mobile Phones by Category: Value 2013-2018
Table 10 Forecast Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 11 Forecast Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 12 Sales of Mobile Phones by Type of Contract: % Retail Volume 2008-2013
Table 13 Sales of Smartphones by Operating System: % Retail Volume 2010-2015
Executive Summary
Poor Economic Performance Hinders Growth Opportunities
Implementation of New Taxes on Consumers Electronics Expected
Pricing Is Becoming the Key Driver in the Purchasing Process for Consumers
Smartphones and Internet Retailing Led To Robust Growth of E- and M-commerce
Wearable Electronics Are Becoming Popular
Key Trends and Developments
Consumer Electronics Sales Are Still Affected by the Economic Recession
Low Price Products Continue To Attract New Consumers
Online Sales Are Continuously Increasing
Innovative, Multifunctional and Connective Solutions Drag Sales
Market Data
Table 14 Sales of Consumer Electronics by Category: Volume 2008-2013
Table 15 Sales of Consumer Electronics by Category: Value 2008-2013
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2008-2013
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2008-2013
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2009-2013
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2010-2013
Table 20 Distribution of Consumer Electronics by Format: % Volume 2008-2013
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2013-2018
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2013-2018
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Sources
Summary 1 Research Sources












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