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Spirits in Taiwan, Euromonitor International

  • November 2014
  • -
  • Euromonitor International
  • -
  • 45 pages

The introduction of strict new drink driving legislation in mid-2013 that limits alcohol consumption along with strict penalties impacted sales of spirits overall and resulted in a volume decline of -9% in 2013. Spirits, commonly used for socialising, was the second worst affected category after beer. On-trade sales of spirits were notably more affected by the legislative changes than off-trade sales.

Euromonitor International’s Spirits in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Spirits in Taiwan, Euromonitor International
SPIRITS IN TAIWAN
Euromonitor International
November 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Summary 1 Benchmark Brands 2013
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2008-2013
Table 2 Sales of Spirits by Category: Total Value 2008-2013
Table 3 Sales of Spirits by Category: % Total Volume Growth 2008-2013
Table 4 Sales of Spirits by Category: % Total Value Growth 2008-2013
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2008-2013
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2008-2013
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2008-2013
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2008-2013
Table 10 Sales of White Rum by Price Platform: % Total Volume 2008-2013
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2008-2013
Table 12 Sales of Gin by Price Platform: % Total Volume 2008-2013
Table 13 Sales of Vodka by Price Platform: % Total Volume 2008-2013
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2008-2013
Table 15 GBO Company Shares of Spirits: % Total Volume 2009-2013
Table 16 NBO Company Shares of Spirits: % Total Volume 2009-2013
Table 17 LBN Brand Shares of Spirits: % Total Volume 2010-2013
Table 18 Production, Imports and Exports of Spirits: Total Volume 2007-2012
Table 19 Imports of Spirits by Country of Origin: Total Volume 2007-2012
Table 20 Imports of Spirits by Country of Origin: Total Value 2007-2012
Table 21 Exports of Spirits by Country of Destination: Total Volume 2007-2012
Table 22 Exports of Spirits by Country of Destination: Total Value 2007-2012
Table 23 Production, Imports and Exports of Brandy and Cognac: Total Volume 2007-2012
Table 24 Production, Imports and Exports of Rum: Total Volume 2007-2012
Table 25 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2007-2012
Table 26 Production, Imports and Exports of Whiskies: Total Volume 2007-2012
Table 27 Production, Imports and Exports of Gin: Total Volume 2007-2012
Table 28 Production, Imports and Exports of Vodka: Total Volume 2007-2012
Table 29 Production, Imports and Exports of Other Spirits: Total Volume 2007-2012
Table 30 Forecast Sales of Spirits by Category: Total Volume 2013-2018
Table 31 Forecast Sales of Spirits by Category: Total Value 2013-2018
Table 32 Forecast Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 33 Forecast Sales of Spirits by Category: % Total Value Growth 2013-2018
King Car Food Industrial Co Ltd in Alcoholic Drinks (taiwan)
Strategic Direction
Key Facts
Summary 2 King Car Food Industrial Co Ltd: Key Facts
Summary 3 King Car Food Industrial Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 King Car Food Industrial Co Ltd: Competitive Position 2013
Kinmen Kaoliang Liquor Inc in Alcoholic Drinks (taiwan)
Strategic Direction
Key Facts
Summary 5 Kinmen Kaoliang Liquor Inc: Key Facts
Summary 6 Kinmen Kaoliang Liquor Inc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Kinmen Kaoliang Liquor Inc: Competitive Position 2013
Taiwan Tobacco and Liquor Corp in Alcoholic Drinks (taiwan)
Strategic Direction
Key Facts
Summary 8 Taiwan Tobacco and Liquor Corp: Key Facts
Summary 9 Taiwan Tobacco and Liquor Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Taiwan Tobacco and Liquor Corp: Competitive Position 2013
Executive Summary
New Drink Driving Legislation Impacts Sales
Interest in Female Consumers Stimulates Npd
Domestic Firms Dominate Overall Sales
Convenience Stores Channel Growing in Importance
Slow Return To Demand Expected
Key Trends and Developments
Strict New Drink Driving Legislation Comes Into Effect Across Taiwan
Manufacturers Target Female Consumers
Low Consumer Confidence Despite Economic Growth
New Product Development Flourishing
Summary 11 Key New Product Developments 2013
Market Background
Legislation
Table 34 Number of On-trade Establishments by Type 2008-2013
Taxation and Duty Levies
Table 35 Taxation and Duty Levies on Alcoholic Drinks 2013
Table 36 Typical Wholesaler and Retailer Off-Trade Mark-Ups by Selected Categories 2013
Table 37 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2013 - Taiwan Beer
Table 38 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2013 - Taiwan Beer
Table 39 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2013 - Jacob's Creek
Table 40 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2013 - Jacob's Creek
Table 41 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2013 - Johnnie Walker Black Label
Table 42 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2013 - Johnnie Walker Black Label
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Market Data
Table 44 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
Table 45 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
Table 46 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
Table 47 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
Table 48 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
Table 49 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
Table 50 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
Table 51 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
Table 52 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
Table 53 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
Table 54 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2013
Table 55 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 56 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 57 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 58 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Definitions
Published Data Comparisons
Sources
Summary 12 Research Sources












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