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Spirits in Taiwan, Euromonitor International

  • November 2014
  • -
  • Euromonitor International
  • -
  • 45 pages

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The introduction of strict new drink driving legislation in mid-2013 that limits alcohol consumption along with strict penalties impacted sales of spirits overall and resulted in a volume decline of -9% in 2013. Spirits, commonly used for socialising, was the second worst affected category after beer. On-trade sales of spirits were notably more affected by the legislative changes than off-trade sales.

Euromonitor International’s Spirits in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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ref:plp2014

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