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Increase in data through different communication channels such as mobile, call centers, emails and websites has driven the multichannel campaign management (MCM) market. The rise in customer expectations for real-time view about cross-channel advertisement and one-to-one personalized experiences with brands drive the demand for innovative marketing campaigns. Digital marketing solutions providers are focusing on this fundamental move by helping marketers to take benefit of digital channels by offering innovative multichannel campaign management solutions. Multichannel campaign management solutions offer marketers to plan, strategize, execute and supervise the extensive marketing campaigns and achieve precise results with customer segmentation and targeting.

The market research report segments the multichannel campaign management market by deployment, services, end-users and industry verticals. The report analyses prominent industry verticals such as retail, BFSI, pharmaceuticals and healthcare, transportation, travel and tourism, telecommunication and IT, media and entertainment, and other verticals. The market shows tremendous growth potential in retail, telecom and IT, BFSI and other major industries.

The research report includes key market drivers, the current global trends adopted for multichannel campaign management market, market size of the industry, and the forecasts for the market segments and upcoming technologies. The report further analyzes the future growth potential of multichannel campaign management market in the marketing sector, the competitive analysis of major market players, the opportunities prevailing before the multichannel campaign management solution companies, and the best market practices.

The report gives a comprehensive study about the current global market and their in-depth analysis with respect to regional market space, revenue flows, future prospects, and evolving industry verticals. The report encompasses the business potentials of regions such as North America (NA), Europe, Asia-Pacific (APAC), Latin America (LA), and Middle East and Africa (MEA). The major global multichannel campaign management solutions providers included in the report are IBM Corporation, Oracle, SAP AG, SAS Institute, Adobe Systems, Infor, Marketo, Adobe Systems, Salesforce.com and Teradata.

Table Of Contents

Multichannel Campaign Management Market by Software, by Service (Consulting, Training and Support, System Implementation and Integration), by End Users, Vertical and Region - Market Forecasts and Analysis (2014 - 2019)
TABLE OF CONTENTS

1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKETS COVERED 15
1.3 STAKEHOLDERS 16
1.4 MARKET SCOPE 17
2 RESEARCH METHODOLOGY 18
2.1 MARKET SIZE ESTIMATION 19
2.2 MARKET SHARE ESTIMATION 21
2.2.1 KEY DATA FROM SECONDARY SOURCES 21
2.2.2 KEY DATA FROM PRIMARY SOURCES 22
2.2.2.1 Key industry insights 22
2.2.3 ASSUMPTIONS 23
3 EXECUTIVE SUMMARY 24
4 PREMIUM INSIGHTS 26
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN MCM MARKET 26
4.2 MCM MARKET : SOFTWARE DEPLOYMENT TYPE 27
4.3 MCM MARKET ACROSS VARIOUS REGIONS 28
4.4 LIFE CYCLE ANALYSIS, BY GEOGRAPHY 29
5 MARKET OVERVIEW 30
5.1 INTRODUCTION 31
5.2 EVOLUTION 31
5.3 MARKET SEGMENTATION 32
5.3.1 MCM MARKET 32
5.3.2 MCM MARKET BY DEPLOYMENT 33
5.3.3 MCM MARKET BY END USER 33
5.3.4 MCM MARKET BY VERTICAL 34
5.4 MARKET DYNAMICS 34
5.4.1 DRIVERS 35
5.4.1.1 Network and technological advancements 35
5.4.1.1 Growing trends in digital marketing 35
5.4.1.2 Smart mobility 36
5.4.2 RESTRAINTS 37
5.4.2.1 Complexities in multichannel campaigns 37
5.4.2.2 Customer privacy concerns 37

5.4.3 OPPORTUNITIES 37
5.4.3.1 Proximity marketing 37
5.4.3.2 Customer-centric solutions 38
5.4.4 CHALLENGES 38
5.4.4.1 Competitive rivalry 38
6 INDUSTRY TRENDS 39
6.1 VALUE CHAIN ANALYSIS 39
6.2 PORTER'S FIVE FORCES ANALYSIS 40
6.2.1 THREAT FROM NEW ENTRANTS 41
6.2.2 THREAT OF SUBSTITUTES 41
6.2.3 BARGAINING POWER OF SUPPLIERS 41
6.2.4 BARGAINING POWER OF BUYERS 42
6.2.5 INTENSITY OF COMPETITIVE RIVALRY 42
7 MCM MARKET, BY SOFTWARE 43
8 MCM MARKET, BY DEPLOYMENT TYPE 48
8.1 INTRODUCTION 49
8.2 CLOUD 50
8.3 ON-PREMISES 54
9 MCM MARKET, BY SERVICE 58
9.1 INTRODUCTION 59
9.2 CONSULTING SERVICES 61
9.3 TRAINING AND SUPPORT 64
9.4 SYSTEM IMPLEMENTATION AND INTEGRATION 67
10 MCM MARKET, BY END USER 70
10.1 INTRODUCTION 72
10.2 ADVERTISERS 72
10.3 PUBLISHERS 74
10.4 ENTERPRISES 76
11 MCM MARKET, BY VERTICAL 79
11.1 INTRODUCTION 81
11.2 BFSI 82
11.3 RETAIL 84
11.4 PHARMACEUTICALS AND HEALTHCARE 86
11.5 TRAVEL AND TOURISM 88
11.6 TRANSPORTATION 90
11.7 MEDIA AND ENTERTAINMENT 92
11.8 TELECOMMUNICATION AND IT 94
11.9 OTHERS 96
12 GEOGRAPHICAL ANALYSIS 98
12.1 INTRODUCTION 99
12.1.1 MCM MARKET, BY REGION 99
12.2 NORTH AMERICA (NA) 100
12.2.1 SERVICES MARKET 101
12.2.2 DEPLOYMENT TYPE MARKET 102
12.2.3 END-USERS MARKET 103
12.3 EUROPE 103
12.3.1 SERVICES MARKET 104
12.3.2 DEPLOYMENT TYPE MARKET 105
12.3.3 END-USERS MARKET 106
12.4 ASIA-PACIFIC (APAC) 106
12.4.1 SERVICES MARKET 108
12.4.2 DEPLOYMENT TYPE MARKET 108
12.4.3 END-USERS MARKET 109
12.5 MIDDLE EAST AND AFRICA (MEA) 109
12.5.1 SERVICES MARKET 111
12.5.2 DEPLOYMENT TYPE MARKET 111
12.5.3 END-USERS MARKET 112
12.6 LATIN AMERICA (LA) 113
12.6.1 SERVICES MARKET 114
12.6.2 DEPLOYMENT TYPE MARKET 115
12.6.3 END-USERS MARKET 116
13 COMPETITIVE LANDSCAPE 117
13.1 OVERVIEW 117
13.2 COMPETITIVE SITUATION AND TRENDS 118
13.2.1 NEW PRODUCT DEVELOPMENT 120
13.2.2 AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS 122
13.2.3 MERGERS AND ACQUISITIONS 124
14 COMPANY PROFILES 127
(Overview, Products and Services, Strategies and Insights, Developments and MnM View)*
14.1 INTRODUCTION 127
14.2 ADOBE SYSTEMS 128
14.3 EXPERIAN 131
14.4 IBM 134
14.5 INFOR 138
14.6 MARKETO 140
14.7 ORACLE 143
14.8 SALESFORCE.COM, INC. 147
14.9 SAP AG 150
14.10 SAS INSTITUTE, INC. 154
14.11 TERADATA 157
*Details on Overview, Products and Services, Strategies and Insights, Developments and MnM View might not be captured in case of unlisted companies.
15 APPENDIX 160
15.1 DISCUSSION GUIDE 160
15.2 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 163
15.3 AVAILABLE CUSTOMIZATIONS 164
15.4 RELATED REPORTS 165
?
LIST OF TABLES

TABLE 1 MCM MARKET: ASSUMPTIONS 23
TABLE 2 GLOBAL MCM MARKET SIZE, 2014-2019 ($MILLION) 25
TABLE 3 DIGITAL MARKETING IS PROPELLING THE GROWTH OF THE MCM MARKET 36
TABLE 4 PRIVACY CONCERNS IS RESTRAINING THE GROWTH OF THE MCM MARKET 37
TABLE 5 PROXIMITY MARKETING IS FUELLING THE FUTURE OF THE MCM MARKET 38
TABLE 6 COMPETITIVE RIVALRY IS CHALLENGING THE GROWTH OF THE MCM MARKET 38
TABLE 7 MCM SOFTWARE MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION) 45
TABLE 8 MCM SOFTWARE MARKET GROWTH, BY VERTICAL, 2014 and 2019, Y-O-Y (%) 46
TABLE 9 MCM SOFTWARE MARKET SIZE, BY REGION, 2014-2019 ($MILLION) 46
TABLE 10 MCM SOFTWARE MARKET GROWTH, BY REGION, 2014 and 2019, Y-O-Y (%) 46
TABLE 11 MCM SOFTWARE MARKET SIZE, BY END-USERS, 2014 and 2019 ($MILLION) 47
TABLE 12 MCM MARKET SIZE, BY DEPLOYMENT TYPE, 2013-2019 ($MILLION) 49
TABLE 13 MCM CLOUD MARKET SIZE, BY END USER, 2014-2019 ($MILLION) 51
TABLE 14 MCM CLOUD MARKET GROWTH, BY END USER, 2014 and 2019, Y-O-Y (%) 52
TABLE 15 MCM CLOUD MARKET SIZE, BY VERTICAL, 2013-2019 ($MILLION) 52
TABLE 16 MCM CLOUD MARKET GROWTH, BY VERTICAL, 2014 and 2019, Y-O-Y (%) 52
TABLE 17 MCM CLOUD MARKET SIZE, BY REGION, 2014-2019 ($MILLION) 53
TABLE 18 MCM ON-PREMISES MARKET SIZE, BY END USER, 2014-2019 ($MILLION) 55
TABLE 19 MCM ON-PREMISES MARKET GROWTH, BY END USER, 2014 and 2019, Y-O-Y (%) 56
TABLE 20 MCM ON-PREMISES MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION) 56
TABLE 21 MCM ON-PREMISES MARKET GROWTH, BY VERTICAL, 2014 and 2019, Y-O-Y (%) 57
TABLE 22 MCM ON-PREMISE MARKET SIZE, BY REGION, 2014-2019 ($MILLION) 57
TABLE 23 MCM MARKET SIZE, BY SERVICE, 2014-2019 ($MILLION) 59
TABLE 24 MCM SERVICES MARKET SIZE, BY REGION, 2014-2019 ($MILLION) 60
TABLE 25 MCM SERVICES MARKET GROWTH, BY VERTICAL, 2014 and 2019 ($MILLION) 60
TABLE 26 MCM CONSULTING MARKET SIZE, BY DEPLOYMENT TYPE, 2014-2019 ($MILLION) 62
TABLE 27 MCM CONSULTING MARKET GROWTH, BY DEPLOYMENT TYPE,
2014 and 2019, Y-O-Y (%) 63
TABLE 28 MCM CONSULTING MARKET SIZE, BY END USER, 20142019 ($MILLION) 63
TABLE 29 MCM CONSULTING MARKET GROWTH, BY END USER, 2014 and 2019, Y-O-Y (%) 63
TABLE 30 MCM TRAINING AND SUPPORT MARKET SIZE, BY DEPLOYMENT TYPE,
2014-2019 ($MILLION) 65
TABLE 31 MCM TRAINING AND SUPPORT MARKET GROWTH, BY DEPLOYMENT TYPE,
2014 and 2019, Y-O-Y (%) 66
TABLE 32 MCM TRAINING AND SUPPORT MARKET SIZE, BY END USER,
2014-2019 ($MILLION) 66
TABLE 33 MCM TRAINING AND SUPPORT MARKET GROWTH, BY END USER,
2014 and 2019, Y-O-Y (%) 66
TABLE 34 MCM SYSTEM IMPLEMENTATION AND INTEGRATION MARKET SIZE,
BY DEPLOYMENT TYPE, 2014-2019 ($MILLION) 68
TABLE 35 MCM SYSTEM IMPLEMENTATION AND INTEGRATION MARKET GROWTH,
BY DEPLOYMENT TYPE, 2014 and 2019, Y-O-Y (%) 69
TABLE 36 MCM SYSTEM IMPLEMENTATION AND INTEGRATION MARKET SIZE, BY END USER, 2014-2019 ($MILLION) 69
TABLE 37 MCM SYSTEM IMPLEMENTATION AND INTEGRATION MARKET GROWTH,
BY END USER, 2014 and 2019, Y-O-Y (%) 69
TABLE 38 MCM MARKET SIZE, BY END USER, 2014-2019 ($MILLION) 72
TABLE 39 MCM ADVERTISERS MARKET SIZE, BY REGION, 2014-2019 ($MILLION) 73
TABLE 40 MCM ADVERTISERS MARKET GROWTH, BY REGION, 2014 and 2019, Y-O-Y (%) 73
TABLE 41 MCM ADVERTISERS MARKET GROWTH, BY VERTICAL, 2014 and 2019 ($MILLION) 74
TABLE 42 MCM PUBLISHERS MARKET SIZE, BY REGION, 2014-2019 ($MILLION) 75
TABLE 43 MCM PUBLISHERS MARKET GROWTH, BY REGION, 2014 and 2019, Y-O-Y (%) 75
TABLE 44 MCM PUBLISHERS MARKET GROWTH, BY VERTICAL, 2014 and 2019 ($MILLION) 76
TABLE 45 MCM ENTERPRISES MARKET SIZE, BY REGION, 2014-2019 ($MILLION) 77
TABLE 46 MCM ENTERPRISES MARKET GROWTH, BY REGION, 2014 and 2019, Y-O-Y (%) 77
TABLE 47 MCM ENTERPRISES MARKET GROWTH, BY VERTICAL, 2014 and 2019 ($MILLION) 78
TABLE 48 MCM MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION) 81
TABLE 49 MCM BFSI MARKET SIZE, BY SERVICE, 2014-2019 ($MILLION) 82
TABLE 50 MCM BFSI MARKET GROWTH, BY SERVICE, 2014 and 2019, Y-O-Y (%) 83
TABLE 51 MCM BFSI MARKET SIZE, BY END-USERS, 2014-2019 ($MILLION) 83
TABLE 52 MCM RETAIL MARKET SIZE, BY SERVICE, 2014-2019 ($MILLION) 85
TABLE 53 MCM RETAIL MARKET GROWTH, BY SERVICE, 2014 and 2019, Y-O-Y (%) 85
TABLE 54 MCM RETAIL MARKET SIZE, BY END-USERS, 2014-2019 ($MILLION) 85
TABLE 55 MCM PHARMACEUTICALS AND HEALTHCARE MARKET SIZE, BY SERVICE,
2014-2019 ($MILLION) 86
TABLE 56 MCM PHARMACEUTICALS AND HEALTHCARE MARKET GROWTH, BY SERVICE, 2014 and 2019, Y-O-Y (%) 87
TABLE 57 MCM PHARMACEUTICALS AND HEALTHCARE MARKET SIZE, BY END-USERS, 2014-2019 ($MILLION) 87
TABLE 58 MCM TRAVEL AND TOURISM MARKET SIZE, BY SERVICE, 2014-2019 ($MILLION) 89
TABLE 59 MCM TRAVEL AND TOURISM MARKET GROWTH, BY SERVICE,
2014 and 2019, Y-O-Y (%) 89
TABLE 60 MCM TRAVEL AND TOURISM MARKET SIZE, BY END-USERS,
2014-2019 ($MILLION) 89
TABLE 61 MCM TRANSPORTATION MARKET SIZE, BY SERVICE, 2014-2019 ($MILLION) 90
TABLE 62 MCM TRANSPORTATION MARKET GROWTH, BY SERVICE, 2014-2019, Y-O-Y (%) 91
TABLE 63 MCM TRANSPORTATION MARKET SIZE, BY END-USERS, 2014-2019 ($MILLION) 91
TABLE 64 MCM MEDIA AND ENTERTAINMENT MARKET SIZE, BY SERVICE,
2014-2019 ($MILLION) 93
TABLE 65 MCM MEDIA AND ENTERTAINMENT MARKET GROWTH, BY SERVICE,
2014 and 2019, Y-O-Y (%) 93
TABLE 66 MCM MEDIA AND ENTERTAINMENT MARKET SIZE, BY END-USERS,
2014-2019 ($MILLION) 93
TABLE 67 MCM TELECOMMUNICATION AND IT MARKET SIZE, BY SERVICE,
2014-2019 ($MILLION) 94
TABLE 68 MCM TELECOMMUNICATION AND IT MARKET GROWTH, BY SERVICE,
2014 and 2019, Y-O-Y (%) 95
TABLE 69 MCM TELELCOMMUNICATION AND IT MARKET SIZE, BY END-USERS,
2014-2019 ($MILLION) 95
TABLE 70 MCM OTHERS MARKET SIZE, BY SERVICE, 2014-2019 ($MILLION) 96
TABLE 71 MCM OTHERS MARKET GROWTH, BY SERVICE, 2014-2019, Y-O-Y (%) 97
TABLE 72 MCM OTHERS MARKET SIZE, BY END-USERS, 2014-2019 ($MILLION) 97
TABLE 73 MCM MARKET SIZE, BY REGION, 2014-2019 ($MILLION) 99
TABLE 74 NA: MCM MARKET SIZE, BY SERVICE, 2014-2019 ($MILLION) 101
TABLE 75 NA: MCM MARKET GROWTH, BY SERVICE, 2014 and 2019, Y-O-Y (%) 102
TABLE 76 NA: MCM MARKET SIZE, BY DEPLOYMENT TYPE, 2014-2019 ($MILLION) 102
TABLE 77 NA: MCM MARKET GROWTH, BY DEPLOYMENT TYPE, 2014 and 2019, Y-O-Y (%) 102
TABLE 78 NA MCM MARKET SIZE, BY END-USERS, 2014-2019 ($MILLION) 103
TABLE 79 EUROPE: MCM MARKET SIZE, BY SERVICE, 2014-2019 ($MILLION) 104
TABLE 80 EUROPE: MCM MARKET GROWTH, BY SERVICE, 2014 and 2019, Y-O-Y (%) 105
TABLE 81 EUROPE: MCM MARKET SIZE, BY DEPLOYMENT TYPE, 2014-2019 ($MILLION) 105
TABLE 82 EUROPE: MCM MARKET GROWTH, BY DEPLOYMENT TYPE, 2014 and 2019, Y-O-Y (%) 105
TABLE 83 EUROPE MCM MARKET SIZE, BY END-USERS, 2014-2019 ($MILLION) 106
TABLE 84 APAC: MCM MARKET SIZE, BY SERVICE, 2014-2019 ($MILLION) 108
TABLE 85 APAC: MCM MARKET GROWTH, BY SERVICE, 2014 and 2019, Y-O-Y (%) 108
TABLE 86 APAC: MCM MARKET SIZE, BY DEPLOYMENT TYPE, 2014-2019 ($MILLION) 108
TABLE 87 APAC: MCM MARKET GROWTH, BY DEPLOYMENT TYPE, 2014 and 2019, Y-O-Y (%) 109
TABLE 88 APAC MCM MARKET SIZE, BY END-USERS, 2014-2019 ($MILLION) 109
TABLE 89 MEA: MCM MARKET SIZE, BY SERVICE, 2014-2019 ($MILLION) 111
TABLE 90 MEA: MCM MARKET GROWTH, BY SERVICE, 2014 and 2019, Y-O-Y (%) 111
TABLE 91 MEA: MCM MARKET SIZE, BY DEPLOYMENT TYPE, 2014-2019 ($MILLION) 111
TABLE 92 MEA: MCM MARKET, BY DEPLOYMENT TYPE, 2014 and 2019, Y-O-Y (%) 112
TABLE 93 MEA MCM MARKET SIZE, BY END-USERS, 2014-2019 ($MILLION) 112
TABLE 94 LA: MCM MARKET, BY SERVICE, 2014-2019 ($MILLION) 114
TABLE 95 LA: MCM MARKET GROWTH, BY SERVICE, 2014 and 2019, Y-O-Y (%) 115
TABLE 96 LA: MCM MARKET SIZE, BY DEPLOYMENT TYPE, 2014-2019 ($MILLION) 115
TABLE 97 LA: MCM MARKET GROWTH, BY DEPLOYMENT TYPE, 2014 and 2019, Y-O-Y (%) 115
TABLE 98 LA MCM MARKET SIZE, BY END-USERS, 2014-2019 ($MILLION) 116
TABLE 99 NEW PRODUCT DEVELOPMENTS, 2012-2014 120
TABLE 100 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES,
2012-2014 122
TABLE 101 MERGERS AND ACQUISITIONS, 2012-2014 124

LIST OF FIGURES

FIGURE 1 MCM MARKET: STAKEHOLDERS 17
FIGURE 2 MCM: RESEARCH METHODOLOGY 18
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 20
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 20
FIGURE 5 MCM MARKET: BY SOFTWARE AND SERVICE, 2014 24
FIGURE 6 MCM MARKET SNAPSHOT (2014 VS 2019): SOFTWARE MARKET IS EXPECTED TO INCREASE TWO TIMES IN THE NEXT 5 YEARS 25
FIGURE 7 GROWTH IN SOCIAL MEDIA TO STEER MAJOR OPPORTUNITIES IN THE MCM MARKET 26
FIGURE 8 CLOUD DEPLOYMENT IS EXPECTED TO GROW AT A FASTER RATE THAN ON-PREMISES DEPLOYMENT 27
FIGURE 9 MCM MARKET SHARE, 2014 28
FIGURE 10 LATIN AMERICAN MARKET SOON TO ENTER EXPONENTIAL GROWTH PHASE IN COMING YEARS 29
FIGURE 11 EVOLUTION OF MCM 32
FIGURE 12 MCM MARKET SEGMENTATION 32
FIGURE 13 MCM MARKET SEGMENTATION: BY DEPLOYMENT 33
FIGURE 14 MCM MARKET SEGMENTATION: BY END USER 33
FIGURE 15 MCM MARKET SEGMENTATION: BY VERTICAL 34
FIGURE 16 THE NEED FOR DIGITAL MARKETING WILL SPUR THE DEMAND OF MCM SOLUTIOINS 35
FIGURE 17 VALUE CHAIN ANALYSIS (2014): MAJOR VALUE IS ADDED DURING THE PRODUCT DEVELOPMENT PHASE 39
FIGURE 18 PORTER'S FIVE FORCES ANALYSIS (MCM MARKET): COMPETITIVE RIVALRY, PRODUCT SUBSTITUTES, AND NEW ENTRANTS WOULD BE MAJOR INFLUENCIAL FORCES 40
FIGURE 19 MCM SOFTWARE MARKET, BY VERTICAL: INCREASING DEMAND IN MCM MARKET THROUGH ALL MAJOR VERTICALS 44
FIGURE 20 MCM SOFTWARE MARKET, BY REGION: NA PORTRAITS AS A MATURE MCM MARKET 45
FIGURE 21 MCM MARKET, BY DEPLOYMENT TYPE: ON-PREMISE DEPLOYMENT GROWTH SLOWS DOWN 49
FIGURE 22 MCM CLOUD MARKET, BY END USER: ENTERPRISES ADOPTING MCM SOLUTIONS ON A LARGER SCALE 50
FIGURE 23 MCM CLOUD MARKET, BY VERTICAL: TRANSPORTATION INDUSTRY SHOWS HIGHER GROWTH IN CLOUD DEPLOYMENT 51
FIGURE 24 MCM ON-PREMISES MARKET, BY END USER 54
FIGURE 25 MCM ON-PREMISES MARKET, BY VERTICAL 55
FIGURE 26 MCM MARKET, BY SERVICE: TRAINING AND SUPPORT SERVICES SHOWING HIGHEST GROWTH IN THE FORECAST PERIOD 59
FIGURE 27 MCM CONSULTING MARKET, BY DEPLOYMENT TYPE 61
FIGURE 28 MCM CONSULTING MARKET, BY END USER 62
FIGURE 29 MCM TRAINING AND SUPPORT MARKET, BY DEPLOYMENT TYPE 64
FIGURE 30 MCM TRAINING AND SUPPORT MARKET, BY END USER 65
FIGURE 31 MCM SYSTEM IMPLEMENTATION AND INTEGRATION MARKET, BY DEPLOYMENT TYPE 67
FIGURE 32 MCM SYSTEM IMPLEMENTATION AND INTEGRATION MARKET, BY END USER 68
FIGURE 33 MCM MARKET, BY END USER: ENTERPRISES SHOW HIGHER END-USER REVENUES DURING THE FORECAST PERIOD 71
FIGURE 34 MCM END USER MARKET, BY SOFTWARE 71
FIGURE 35 MCM ADVERTISERS MARKET, BY REGION 72
FIGURE 36 MCM PUBLISHERS MARKET, BY REGION 74
FIGURE 37 MCM ENTERPRISES MARKET, BY REGION: ENTERPRISES IN NA AND EUROPE HAVE SHOWN LARGE SCALE ADOPTION IN THE MCM MARKET 76
FIGURE 38 MCM MARKET, BY VERTICAL: RETAIL SECTOR WOULD BE THE MOST PROMINENT VERTICAL DURING THE FORECAST PERIOD 80
FIGURE 39 MCM BFSI MARKET, BY SERVICE 82
FIGURE 40 MCM RETAIL MARKET, BY SERVICE: SYSTEM IMPLEMENTATION AND INTEGRATION SERVICES SHOW HIGH TRENDS IN THE RETAIL VERTICAL 84
FIGURE 41 MCM PHARMACEUTICALS AND HEALTHCARE MARKET, BY SERVICE 86
FIGURE 42 MCM TRAVEL AND TOURISM MARKET, BY SERVICE: CONSULTING SERVICES IN THE TRAVEL AND TOURISM VERTICAL SHOW SLOWER GROWTH 88
FIGURE 43 MCM TRANSPORTATION MARKET, BY SERVICE 90
FIGURE 44 MCM MEDIA AND ENTERTAINMENT MARKET, BY SERVICE: MEDIA AND ENTERTAINMENT VERTICAL SHOWS GREATER INCLINATION TOWARDS SYSTEM IMPLEMENTATION SERVICES 92
FIGURE 45 MCM TELECOMMUNICATION AND IT MARKET, BY SERVICE 94
FIGURE 46 MCM OTHERS MARKET, BY SERVICE 96
FIGURE 47 THE MEA IS EXPECTED TO GROW WITH THE MAXIMUM CAGR, OWING TO THE INCREADES ADOPTION OF MCM SOFTWARE PLATFORM IN DEVELOPING ECONOMIES 99
FIGURE 48 NA: MCM MARKET, BY DEPLOYMENT TYPE 100
FIGURE 49 NA: MCM MARKET, BY SERVICE: TRAINING AND SUPPORT SERVICES EXPERIENCE HIGHER MARKET GROWTH IN THE NA REGION 101
FIGURE 50 EUROPE: MCM MARKET, BY DEPLOYMENT TYPE 103
FIGURE 51 EUROPE: MCM MARKET, BY SERVICE: EUROPE REGION SHOWS SLOWER GROWTH IN SYSTEM IMPLEMENTATION SERVICES 104
FIGURE 52 APAC: MCM MARKET, BY DEPLOYMENT TYPE 107
FIGURE 53 APAC: MCM MARKET, BY SERVICE: APAC REGION SHOWS PROMINENT GROWTH IN ALL THE SERVICE SEGMENTS DURING THE FORECAST PERIOD 107
FIGURE 54 MEA: MCM MARKET, BY DEPLOYMENT TYPE 110
FIGURE 55 MEA: MCM MARKET, BY SERVICE 110
FIGURE 56 LA: MCM MARKET, BY DEPLOYMENT TYPE 113
FIGURE 57 LA: MCM MARKET, BY SERVICE 114
FIGURE 58 COMPANIES ADOPTED AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES AS THE KEY GROWTH STRATEGY OVER THE LAST 2 YEARS 117
FIGURE 59 SAP AG AND ORACLE GREW AT THE FASTEST RATE BETWEEN 2009-2013 118
FIGURE 60 MARKET EVALUATION FRAMEWORK 119
FIGURE 61 BATTLE FOR MARKET SHARE: MERGERS AND ACQUISITIONS WAS THE KEY STRATEGY 119
FIGURE 62 GEOGRAPHIC REVENUE MIX OF TOP 5 MARKET PLAYERS: COMPANIES TO SHIFT FOCUS OVER THE APAC REGION IN THE MCM MARKET 127
FIGURE 63 ADOBE SYSTEMS: BUSINESS OVERVIEW 128
FIGURE 64 ADOBE SYSTEMS SWOT ANALYSIS 130
FIGURE 65 EXPERIAN: BUSINESS OVERVIEW 131
FIGURE 66 IBM: BUSINESS OVERVIEW 134
FIGURE 67 IBM SWOT ANALYSIS 136
FIGURE 68 INFOR: BUSINESS OVERVIEW 138
FIGURE 69 MARKETO: BUSINESS OVERVIEW 140
FIGURE 70 ORACLE: BUSINESS OVERVIEW 143
FIGURE 71 ORACLE SWOT ANALYSIS 146
FIGURE 72 SALESFORCE.COM, INC.: BUSINESS OVERVIEW 147
FIGURE 73 SAP AG: BUSINESS OVERVIEW 150
FIGURE 74 SAP SWOT ANALYSIS 152
FIGURE 75 SAS INSTITUTE: BUSINESS OVERVIEW 154
FIGURE 76 TERADATA: BUSINESS OVERVIEW 157
FIGURE 77 TERADATA SWOT ANALYSIS 159

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