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  3. > Cloud-Based Business Management is a Growing Alternative for Monetizing New Technology and Changing Business Strategies

This week’s SPIE defines the elusive configurable systems and flexible processes challenge, along with an analysis of the critical issues at play. The report explains why using a cloud-based business solution model is another way to meet the expectations of today’s communications marketplace.

Introduction
At a recent communications service provider (CSP) executive summit, representatives from several North American CSPs expressed their concerns about unforeseen consequences slowing down their organization’s use of new technologies such as 4G LTE, NFV, and SDN.2 Their additional concerns, with the same root cause, involved services with partner-provided inputs designed to enhance the customer experience. Surprisingly, the same challenges exist for currently deployed networks, evolving business models, and advanced technologies.

In collective panel and roundtable discussions, and in one-on-one private conversations, a consistent business challenge stood out:
- Was it tied to a lack of funding,
robust technical capabilities, lowering
the cost of operations, or getting vendors to
work together to create interoperable network equipment? No.
- Was it tied to addressing new business concerns as fast as over-the-top (OTT) competitors, or being responsive to changing market conditions? Not really.
- Was it about the customer experience, or in monetizing the customer’s willingness to buy what they want at the time they want it? You are getting closer, but still not exactly.

The theme of this business challenge is not new, but addressing it has resulted in the global expenditure of billions of dollars over the past years. In many cases, outcomes for most of the global CSP community have not met expectations, with budget overruns the norm rather than the exception. Yet, for some operators who have solved this challenge, significant business benefit has been achieved, and new business opportunities are well underway as a result.

Table Of Contents

Cloud-Based Business Management is a Growing Alternative for Monetizing New Technology and Changing Business Strategies
Introduction
Installed Systems and Processes Were Never Designed for Real-Time
OandM Capabilities Needed for New Business Success
Meeting the Need: Cloud-Based Business Management
Monetizing Complex B2B2C Services - Not Easy but Critical for Success
What BT Business Needed for Rapid Entry into the Mobile Services Market
Managed Cloud-Based Monetization Solutions are Essential
Stratecast - The Last Word
About Stratecast
About Frost and Sullivan

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