Table of Contents
What Decision Makers Should Know about Top Providers
The dynamic video conferencing services market is experiencing rapid growth. However, the increasing variety of solutions and providers leaves prospective customers and partners with a lot of investigating to do. This study profiles a range of leading providers in North America. It contains a template of information that customers and partners should request from prospective video conferencing service providers. More specifically, it offers detailed analyses of provider market positioning and service offerings, including both managed and hosted video conferencing services. It will help customer organizations to make better-informed decisions when selecting video conferencing solutions and providers.
- There is a high level of inconsistency in solutions available from a diverse array of suppliers. Furthermore, it is difficult to gather consistent information about the services offered from different providers.
- This report profiles a range of the leading providers in North America and make available to decisions-makers portfolio and positioning information to help them get started with the process of selecting providers.
- The North American video conferencing services market is increasingly dynamic; the rise of software-based solutions has accelerated innovation. Technology advancements are broadening the use cases for video conferencing while lowering the barriers to entry for both customers and service providers.
- Software-based solutions are a catalyst for new business models and increased competition among a growing cast of competitors including: equipment vendors; traditional conferencing service providers (CSPs); non-traditional providers that are crossing over into video conferencing; and startups.
- The advancement of more reliable, high-quality, feature-rich, yet comparatively affordable hosted and cloud services mean that more customer organizations can readily adopt or expand their video conferencing capabilities.
- Managed services continue to play an important role for organizations with existing video conferencing assets, such as multi-point control units (MCUs), gateways and endpoints that prefer to outsource operations to trusted providers.
- The market remains dominated by well-established providers who are continually pushed to evolve by changing customer requirements as well as by the initiatives of smaller, newer and more nimble market entrants.
- Price is one of many considerations. There are significant differences among the various providers in terms of support capabilities, financial and development resources, solutions focus and target markets. Knowing how providers are positioned and what their overall capabilities are will allow prospective customers to quickly whittle down their candidates.
- Public cloud services are becoming more widely available as providers of all types seek to tap into smaller customer accounts as well as smaller deployments within large customer organizations with cost-effective, feature-rich solutions.
- Telepresence exchange and bridging services remain prominent offerings from tier-1 service providers catering to large end-user organizations. Many of these same providers have trailed smaller providers with regards to the roll-out of public cloud service delivery.
- Larger providers lean on the value proposition of end-to-end service wraps, including network access, managed network, multi-protocol label switching (MPLS), Internet protocol (IP) virtual private network (VPN), security, and other services.
- Multi-tenant architectures as the basis of hosted services are common, with private cloud and dedicated hosted services not consistently offered by providers.
- One size does not fit all. Customer decision-makers must take into account their companies’ current and roadmap requirements. These must be aligned with those of their chosen providers.
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