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Synopsis
The report provides top-level market analysis, information and insights into Cambodia's cards and payments industry, including:

- Current and forecast values for each category of Cambodia's cards and payments industry, including debit cards, credit cards and prepaid cards
- Comprehensive analysis of the industry’s market attractiveness and future growth areas
- Analysis of various market drivers and regulations governing Cambodia's cards and payments industry
- Detailed analysis of marketing strategies adopted to sell debit, credit and prepaid cards used by banks and other institutions in the market
- Comprehensive analysis of consumer attitudes and buying preferences for cards
- The competitive landscape of Cambodia's cards and payments industry

Summary
The Cambodian cards and payments industry, including debit and credit cards, registered positive growth during the review period, recording a compound annual growth rate (CAGR) of 26.31%, and increasing from 464,047 cards in circulation in 2009 to 1.2 million by the end of 2013. In terms of transaction value, payment cards valued KHR3.7 trillion (US$915.2 million) in 2013, after registering a review-period CAGR of 30.89%. Favorable economic conditions, improved banking infrastructure, new products offered by banks, and growth in card payments at point of sale (POS) terminals all led to growth in card payments.

The average transaction value (ATV) in Cambodia was US$65.6, ranking 15th in Asia-Pacific in 2013. China recorded the highest ATV, with US$302.4, while New Zealand ranked lowest in Asia-Pacific with an ATV of US$46.3. Cambodia had the lowest card penetration in Asia-Pacific, with 0.1, and ranked 12th in Asia-Pacific in terms of frequency of use of payment cards, with 11.8 transactions per card. New Zealand recorded the highest frequency, with 146.1 transactions per card, followed by Australia with 96.6, South Korea with 44.7, and Singapore with 36.0.

In terms of transaction value, debit cards were the favored payment card in Cambodia in 2013, accounting for 96.9% of card payments, while credit cards accounted for 3.1%. A similar trend is expected over the forecast period. Debit cards are offered to everyone who opens a personal bank account, and banks are promoting these accounts to attract customers. ANZ Royal Bank, for instance, is promoting the Convenience Plus account, offering customers a Royal Debit Card with free international access and money transfer facility. These cards are issued free of charge and can be used to pay utility bills, although they are mostly used at ATMs to withdraw cash, rather than at POS terminals; ATMs accounted for 97.6% of debit card transactions in 2013, while POS terminals accounted for just 2.4%, in terms of transaction volume.

Banks are also taking initiatives to develop credit cards, and are conducting consumer awareness campaigns in association with Visa. Banks are aiming to ensure that consumers are ready to use credit cards by educating them on how to manage personal finances, and benefit from credit cards without getting into debt. In November 2013, Acleda Bank has launched its first Acleda Visa credit card, while Cambodian Bank has launched both Visa and Master Platinum cards. Other banks such as ANZ Royal Bank and CUBC offer added benefits, such as discounts on airport lounges and hotels.

As card transactions increase, so does card fraud, and banks are issuing cards with EMV technology to increase transaction security. CUBC Bank, for instance, implemented EMV security standards by installing ATMs that accept EMV-based transactions for all Visa-branded cards. In March 2014, Data Card Group collaborated with Visco (Cambodia) and Omega Computer Corporation to conduct EMV seminars in Cambodia. The seminar aimed educating banks and customers about the importance of EMV cards, risk management, benefits, and considerations during migration and verification security when authenticating debit and credit transactions at POS terminals and ATMs.

Scope
- This report provides a comprehensive analysis of Cambodia's cards and payments industry.
- It provides current values for Cambodia's cards and payments industry for 2013, and forecast figures for 2018.
- It details the different economic, infrastructural and business drivers affecting Cambodia's cards and payments industry.
- It outlines the current regulatory framework in the industry.
- It details the marketing strategies used by various banks and other institutions.
- It profiles the major banks in Cambodia's cards and payments industry.

Reasons To Buy
- Make strategic business decisions using top-level historic and forecast market data related to Cambodia's cards and payments industry and each market within it.
- Understand the key market trends and growth opportunities in Cambodia's cards and payments industry.
- Assess the competitive dynamics in Cambodia's cards and payments industry.
- Gain insights in to the marketing strategies used to sell various card types in Cambodia.
- Gain insights into key regulations governing Cambodia's cards and payments industry.

Key Highlights
- The Cambodian cards and payments industry, including debit and credit cards, registered positive growth during the review period, recording a compound annual growth rate (CAGR) of 26.31%, and increasing from 464,047 cards in circulation in 2009 to 1.2 million by the end of 2013. In terms of transaction value, payment cards valued KHR3.7 trillion (US$915.2 million) in 2013, after registering a review-period CAGR of 30.89%.

- The average transaction value (ATV) in Cambodia was US$65.6, ranking 15th in Asia-Pacific in 2013. China recorded the highest ATV, with US$302.4, while New Zealand ranked lowest in Asia-Pacific with an ATV of US$46.3. Cambodia had the lowest card penetration in Asia-Pacific, with 0.1, and ranked 12th in Asia-Pacific in terms of frequency of use of payment cards, with 11.8 transactions per card. New Zealand recorded the highest frequency, with 146.1 transactions per card, followed by Australia with 96.6, South Korea with 44.7, and Singapore with 36.0.

- In terms of transaction value, debit cards were the favored payment card in Cambodia in 2013, accounting for 96.9% of card payments, while credit cards accounted for 3.1%. A similar trend is expected over the forecast period.

- Banks are also taking initiatives to develop credit cards, and are conducting consumer awareness campaigns in association with Visa. Banks are aiming to ensure that consumers are ready to use credit cards by educating them on how to manage personal finances, and benefit from credit cards without getting into debt. In November 2013, Acleda Bank has launched its first Acleda Visa credit card, while Cambodian Bank has launched both Visa and Master Platinum cards. Other banks such as ANZ Royal Bank and CUBC offer added benefits, such as discounts on airport lounges and hotels.

Table Of Contents

Cambodia%s Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape
Table of Contents
1 Key Facts and Top Events
2 Executive Summary
3 Payment Instruments
3.1 Current Payments Environment
3.2 Alternative Payment Instruments
3.2.1 PayPal
3.2.2 Wing mobile
3.2.3 Click2pay
3.2.4 Skrill
3.2.5 Click and Buy
3.2.6 PayGo Wallet
4 Market Attractiveness and Future Prospects of Cards and Payments
5 Analysis of Cards and Payments Industry Drivers
5.1.1 Demographic drivers
5.1.2 Economic drivers
5.1.3 Infrastructure drivers
5.1.4 Business drivers
6 Emerging Consumer Attitudes and Trends
6.1 Market Segmentation and Targeting
6.1.1 Consumer cards
6.1.2 Corporate cards
6.1.3 New product launches
6.2 Travel Spending
6.2.1 Outbound trip volume and spending
6.2.2 Inbound trip volume and spending
7 Payment Cards
7.1 Payment Cards Instrument Analysis
7.1.1 Number of cards in circulation by card type
7.1.2 Transaction volume by card type
7.1.3 Transaction value by card type
7.1.4 Personal vs commercial cards
8 Debit Cards
8.1 Debit Cards Market Analysis
8.1.1 Number of debit cards in circulation
8.1.2 Debit card transaction volume by channel
8.1.3 Debit card transaction value by channel
8.1.4 Number of debit cards in circulation by scheme
8.1.5 Debit cards transaction value by scheme
8.1.6 Debit cards issuers market shares
8.1.7 Debit cards comparison
9 Credit Cards
9.1 Credit Cards Market Analysis
9.1.1 Number of credit cards in circulation
9.1.2 Credit cards transaction volume by channel
9.1.3 Credit cards transaction value by channel
9.1.4 Number of credit cards in circulation by scheme
9.1.5 Credit cards transaction value by scheme
9.1.6 Credit cards issuers market share
9.1.7 Credit card comparison
10 Commercial Cards
10.1 Commercial Cards Market Analysis
10.1.1 Number of commercial cards in circulation
10.1.2 Commercial cards transaction value
10.1.3 Commercial cards comparison
11 Regulations in the Cards and Payments Industry
11.1 Regulatory Framework
11.2 Anti-Money Laundering (AML)
11.3 Foreign Direct Investment (FDI) Regulations
12 Card Fraud Statistics
12.1 Card Fraud Analysis
13 Card Issuers
13.1 Acleda Bank Plc
13.2 ANZ Royal Bank (Cambodia) Ltd
13.3 Canadia Bank Plc
13.4 Cambodian Public Bank Ltd
13.5 Cathay United Bank (Cambodia) Corporation Ltd
14 Card Schemes
14.1 Visa
14.2 MasterCard
15 Prepaid Cards
15.1 Prepaid Cards Market Analysis
15.1.1 Number of prepaid cards in circulation
15.1.2 Prepaid cards transaction value
15.1.3 Open-loop prepaid cards
15.1.4 Closed-loop prepaid cards
15.1.5 Prepaid card comparison
16 Appendix
16.1 Tables
16.2 Methodology
16.3 Contact Timetric
16.4 About Timetric
16.5 Timetric's Services
16.6 Definitions
16.7 Disclaimer

List of Tables
Table 1: Cambodia - Key Facts, 2013
Table 2: Regional Benchmarking of Cambodian Payment Cards, 2013
Table 3: Specialized Cards for High-Income Customers
Table 4: Specialized Cards for Frequent Flyers
Table 5: Specialized Cards for Shoppers and Vehicle Owners
Table 6: Specialized Cards for Business Managers and Entrepreneurs
Table 7: Cambodia - New Product Launches
Table 8: Regional Benchmarking of Cambodian Debit Cards, 2013
Table 9: Cambodia - Debit Cards Comparison
Table 10: Regional Benchmarking of Cambodian Credit Cards, 2013
Table 11: Cambodia - Gold Cards Comparison
Table 12: Cambodia - Premium Cards Comparison
Table 13: Cambodia - Commercial Card Comparison and Key Features
Table 14: Cambodia - Market Entry Strategies of Foreign Banks
Table 15: Regional Benchmarking of Cambodian Prepaid Cards, 2013
Table 16: Cambodia - Prepaid Cards Comparison
Table 17: Cambodia - Number of Cards in Circulation by Card Types (Thousand), 2009-2018
Table 18: Cambodia - Transaction Volume by Card Type (Million), 2009-2018
Table 19: Cambodia - Transaction Value by Card Type (KHR Billion), 2009-2018
Table 20: Cambodia - Transaction Value by Card Type (US$ Million), 2009-2018
Table 21: Cambodia - Personal and Commercial Cards Transaction Value (KHR Million), 2009-2018
Table 22: Cambodia - Personal and Commercial Cards Transaction Value (US$ Thousand), 2009-2018
Table 23: Cambodia - Number of Debit Cards in Circulation (Thousand), 2009-2018
Table 24: Cambodia - Debit Cards Transaction Volume and Frequency by Channel, 2009-2018
Table 25: Cambodia - Debit Cards Total and Average Transaction Value by Channel, 2009-2018
Table 26: Cambodia - Debit Cards Total and Average Transaction Value by Channel, 2009-2018
Table 27: Cambodia - Number of Debit Cards in Circulation By Scheme (Thousand), 2009-2013
Table 28: Cambodia - Debit Cards Transaction Value By Scheme (KHR Billion), 2009-2013
Table 29: Cambodia - Debit Cards Transaction Value By Scheme (US$ Million), 2009-2013
Table 30: Cambodia - Debit Cards Transaction Value By Issuer (KHR Billion), 2009-2013
Table 31: Cambodia - Debit Cards Transaction Value By Issuer (US$ Million), 2009-2013
Table 32: Cambodia - Number of Credit Cards in Circulation (Thousand), 2009-2018
Table 33: Cambodia - Credit Cards Transaction Volume and Frequency by Channel, 2009-2018
Table 34: Cambodia - Credit Cards Total and Average Transaction Value by Channel, 2009-2018
Table 35: Cambodia - Credit Cards Total and Average Transaction Value by Channel, 2009-2018
Table 36: Cambodia - Number of Credit Cards in Circulation By Scheme (Thousand), 2009-2013
Table 37: Cambodia - Credit Cards Transaction Value By Scheme (KHR Billion), 2009-2013
Table 38: Cambodia - Credit Cards Transaction Value By Scheme (US$ Million), 2009-2013
Table 39: Cambodia - Credit Cards Transaction Value By Issuer (KHR Billion), 2009-2013
Table 40: Cambodia - Credit Cards Transaction Value By Issuer (US$ Million), 2009-2013
Table 41: Cambodia - Credit Cards Balance Outstanding By Issuer (KHR Billion), 2009-2013
Table 42: Cambodia - Credit Cards Balance Outstanding By Issuer (US$ Thousand), 2009-2013
Table 43: Cambodia - Number of Commercial Credit Cards in Circulation (Thousand), 2009-2018
Table 44: Cambodia - Commercial Cards Transaction Value (KHR Billion), 2009-2018
Table 45: Cambodia - Commercial Cards Transaction Value (US$ Million), 2009-2018
Table 46: Cambodia - Card Fraud (KHR Million), 2009-2013
Table 47: Cambodia - Card Fraud (US$ Thousand), 2009-2013
Table 48: Cambodia - Number of Prepaid Cards in Circulation (Thousand), 2009-2018
Table 49: Cambodia - Prepaid Cards Transaction Value (KHR Billion), 2009-2018
Table 50: Cambodia - Prepaid Cards Transaction Value (US$ Million), 2009-2018
Table 51: Cambodia - Open-Loop Prepaid Cards, 2009-2018
Table 52: Cambodia - Closed-Loop Prepaid Cards, 2009-2018
Table 53: Key Definitions

List of Figures
Figure 1: Cambodia - Payment Cards Transaction Value and Growth, 2009-2018
Figure 2: Cambodia - Total Population (Million) and Proportion Over 65 (%) for 2009-2018
Figure 3: Cambodia - Nominal GDP Per Capita (US$) and Real GDP (%), 2009-2018
Figure 4: Cambodia - ATM Volume and Penetration, 2009-2018
Figure 5: Cambodia - POS Volume and Penetration, 2009-2018
Figure 6: Cambodia - Cards and Payments Industry Segmentation by Card Type
Figure 7: Cambodia - Outbound Trip Volume and Spending, 2009-2018
Figure 8: Cambodia - Inbound Trip Volume and Spending, 2009-2018
Figure 9: Cambodia - Card Shares In Terms of Numbers in Circulation (%), 2009-2018
Figure 10: Cambodia - Card Shares in Terms of Transaction Volume (%), 2009-2018
Figure 11: Cambodia - Card Shares in Terms of Transaction Value (%), 2009-2018
Figure 12: Cambodia - Personal and Commercial Cards, Transaction Value (KHR Billion), 2009-2018
Figure 13: Cambodia - Number of Debit Cards in Circulation (Million), 2009-2018
Figure 14: Cambodia - Debit Card Transaction Volume by Channel (Million), 2009-2018
Figure 15: Cambodia - Debit Card Transaction Value by Channel (KHR Trillion), 2009-2018
Figure 16: Cambodia - Debit Card Scheme Shares in Terms of Number of Cards in Circulation (%), 2013
Figure 17: Cambodia - Debit Card Scheme Market Share in Terms of Transaction Value (%), 2013
Figure 18: Cambodia - Debit Card Issuers' Market Shares in Terms of Transaction Value (%), 2013
Figure 19: Cambodia - Number of Credit Cards in Circulation (Thousand), 2009-2018
Figure 20: Cambodia - Credit Cards Transaction Volume by Channel (Thousand), 2009-2018
Figure 21: Cambodia - Credit Cards Transaction Value by Channel (KHR Billion), 2009-2018
Figure 22: Cambodia - Credit Cards Scheme Market Share in Terms of Number of Cards in Circulation (%), 2013
Figure 23: Cambodia - Credit Cards Scheme Market Share in Terms of Transaction Value (%), 2013
Figure 24: Cambodia - Credit Cards Issuers Market Share in Terms of Transaction Value (%), 2013
Figure 25: Cambodia - Credit Cards Issuers Market Share in Terms of Outstanding Balance (%), 2013
Figure 26: Cambodia - Number of Commercial Cards in Circulation, 2009-2018
Figure 27: Cambodia - Commercial Cards Transaction Value (KHR Billion), 2009-2018
Figure 28: Cambodia - Shares of Various Types of Card Fraud in Terms of Transaction Value (%), 2009 and 2013
Figure 29: Cambodia - Number of Prepaid Cards in Circulation (Thousand), 2009-2018
Figure 30: Cambodia - Prepaid Cards Transaction Value (KHR Billion), 2009-2018

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