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Summary
This report brings together consumer insight and market data to provide a comprehensive brief of the Malaysian Confectionery sector. This allows for the rapid identification of key growth opportunities across major Confectionery categories and their packaging.

Key Findings
- The food retail market in Malaysia is dominated by Convenience Stores and has the presence of both international and domestic players.

- Urbanization in Malaysia is rapid and the movement in second and third tiered cities has led to the growth of premium Confectionery products across categories.

- Although Hypermarkets and Supermarkets are the largest distributors of Confectionery in Malaysia, Convenience Stores are gradually increasing and many small neighborhood stores have opened to cater to the same.

- Due to the huge young population in Malaysia, product innovation, novel packaging, and creative positioning are factors that will influence the buying decision of young consumers.

- While Chocolate is the largest category by value, the Gum category is forecast to register the highest growth at a CAGR of 3.9% during 2013-2018.

Synopsis
Significant young and adult population and massive urbanization in Malaysia have influenced the launch of new products and has provided growth opportunities across the Confectionery market. Furthermore, Malaysian halal certification is widely accepted and multi-nationals investing in Malaysia for the same will result in changing domestic market dynamics while encouraging growth in Confectionery consumption amongst Malaysians.

Reasons To Buy
This report brings together consumer insight and market data to provide a comprehensive brief of the Malaysian Confectionery sector. This allows for the rapid identification of key growth opportunities across major Confectionery categories and their packaging.

Table Of Contents

Market Focus: Trends and Developments in the Confectionery Sector in Malaysia
Table of Contents
Executive Summary
Future Outlook

Country Context
- Macro economic analysis
- Overview — consumption habits

Sector Analysis
- Overall value — volume analysis
- Value — volume analysis by categories
- Market share analysis

Consumer Overview
- Key trends

Distribution Insights
- Leading retailers
- Key distribution formats by categories

Packaging Insight
- Key packaging material and type
- Top packaging closures and outers

Leading players with Market Share
Data Appendix and Summary Methodology

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