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Global Processed Meat (Part 1): Category Dynamics and Market Trends

  • November 2014
  • -
  • Euromonitor International
  • -
  • 40 pages

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While the global processed meat market maintains its growth, regional trends reveal a mixed picture. This report explores salient trends from a geographic point of view, notably the ongoing power shift from the West to Asia Pacific and the Middle East and Africa. It also analyses the evolution of chilled, canned/preserved and frozen processed meat, focusing on the underlying trends, main growth drivers and successful marketing strategies in each category.

Euromonitor International's Global Processed Meat (Part 1): Category Dynamics and Market Trends global briefing offers an insight into to the size and shape of the Packaged Food market, highlights buzz topics, emerging geographies, categories and trends and identifies the leading companies and brands. It also offers strategic analysis on driving packaged food industry trends like health and wellness, premiumisation, convenience and value-for-money and how those trends influence factors like new product developments, packaging innovations, retail distribution and retail pricing both historically and into the future.

Product coverage: Baby Food, Bakery, Canned/Preserved Food, Chilled Processed Food, Confectionery, Dairy, Dried Processed Food, Frozen Processed Food, Ice Cream, Impulse and Indulgence Products, Meal Replacement, Meal Solutions, Noodles, Nutrition/Staples, Oils and Fats, Pasta, Ready Meals, Sauces, Dressings and Condiments, Snack Bars, Soup, Spreads, Sweet and Savoury Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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Related Market Segments :

Processed Meat
Meat
Retail

ref:plp2014

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