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Writing Instruments in India

  • September 2016
  • -
  • Euromonitor International
  • -
  • 20 pages

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Writing instruments registered current retail value growth of 12% in 2016 to reach Rs41 billion. This good performance was linked to the huge success of colouring books for adults in the year. Consumers started to purchase colouring pencils, graphite pencils and writing accessories to colour the pages and figures from colouring books for adults, such as The Secret Garden.

Euromonitor International’s Writing Instrumentsin India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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