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  4. > Strategic Analysis of the Turkish Automotive Aftermarket : Capitalizing on Growth in Vehicle Maintenance and Repairs

Key Findings

•In 2014, new vehicle sales decreased x % in the first x months of the year.
•This negative trend in the new vehicle market caused the secondhand vehicle market to increase by about x %.
•In 2013, the average age for vehicles in Turkey was x years for both passenger cars and pickup/vans and x years for passenger cars alone.
•EU countries reported an average age for passenger cars of x years in 2013.
•Turkey has older vehicle parc than most other EU countries.
•Financial volatility results from an increase in the special consumption tax on new vehicles, fluctuation of the Turkish lira, and loan limitations by the Banking Regulation and Supervision Agency.
•Diversity in Turkish car parc is reflected by x distinct brands.
•The accident rate is high in Turkey due to a low rate of issuing traffic tickets and lack of infrastructure on roads.
•Consolidation in the market is occurring because most of the common dealers are grouping together under joint ventures with global names.
•New cars from Turkey’s West side shift to the East side, becoming secondhand vehicles and contributing to aftermarket growth.
•Adoption of EU Regulation 443/2009 (Emission Standards):
oFrom 2010, light duty vehicles M1 and M2 class 1 have to be Euro V.
oFrom 2012, 2/3 of N1 class vehicles should be Euro V.
•Adoption of EU Regulation 461/2010(Block Exemption Act) permits services to use equivalent spare parts in their applications, increasing competition for aftermarket products.
•New regulations on automobile insurances.
•Top technology trends in Turkey are:
oSmart transportation systems
oAutomotive applications (apps)
oAlternate fuel vehicles
oAdvancement on manufacturing process and parts technologies
•Roadside assistance becomes very popular and a ‘must-have’ vehicle choice.
•Customers tend to use the Internet while researching car properties for both purchase and servicing processes.
•In Turkey, customers have many low-cost insurance package options, which inversely affect the quality of replacement parts.
Competitive Environment
•In parts Analysis:
oThe number of brands multiplied in recent years.
• In service Analysis:
oMost of the independent services in Turkey still have a very low level of training.

Aim

The aim of this study is to research, analyze, and forecast the Turkish automotive aftermarket by providing a 360 degree perspective on factors that influence and impact its growth.

Objectives

•Outline emerging trends, industry metrics, and transitional events that impact the aftermarket today and into the future.
•Highlight areas where growth opportunities exist in the ever-evolving automotive aftermarket.
•Provide insights into a variety of topics beyond just parts and service potential by investigating the impact of social, regulatory, legislative, political, and technology changes that influence the vehicle mix, product mix, product and service pricing, and promotion.
•Provide insights on technician skill and training, repair information, service locations, and distribution and logistics.
•Understand the direction of the industry on key issues.
•Develop recommendations for key market participants that allow them to identify their current company position and where the company should be moving to best capitalize on the opportunities most relevant to the organization.

Key Questions This Study Will Answer

How is the Turkish automotive aftermarket expected to grow?
What are the business dynamics and factors that impact the growth of the aftermarket?
Which products and services will offer future growth opportunities?
What does the competitive scenario look like and what actions should market participants take to be successful?
What are the industry best practices and trends that companies can leverage to expand market share?

Table Of Contents

Strategic Analysis of the Turkish Automotive Aftermarket : Capitalizing on Growth in Vehicle Maintenance and Repairs
Executive Summary
Research Scope, Objectives, Background, and Methodology
Definitions and Segmentation
Market Overview
Vehicles in Operation Analysis
Parts Analysis
Service Analysis
Distribution Channel Analysis
OES Channel Analysis
Regulatory Influences
Technology Trends
Consumer Trends
Conclusions and Future Outlook—Automotive Aftermarket
Appendix

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