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Baby Food in Venezuela, ERC

  • November 2014
  • -
  • ERC
  • -
  • 103 pages

Summary

“Baby Food in Venezuela” is a new report by ERC that analyzes the Baby Food industry demand prospects in Venezuela, key segments, features and developments, future projections based on various trends. This report also examines trends which are currently affecting the industry. Furthermore, it profiles various companies in the Baby Food industry in Venezuela along with the foreign trade involving the Baby Food industry.

Key Findings

- In value terms, the market was worth BsF 4 billion in 2013 (US$ 667 million at the official 2013 exchange rate), over 400% higher than in 2007.
- Growth has been strongest in the baby milks sector, which is still relatively small. By 2013, with consumption up by 18%, milks accounted for 18.9% of volume, compared with only 16.3% in 2007.
- In per capita terms, consumption of all baby food stood at 78.5kg in 2013, a very high level for the region.

Synopsis

- “Baby Food in Venezuela” report is a qualitative report providing extensive and highly detailed consumption data on the Baby Food industry in Venezuela.
- This report is the result of ERC's extensive market research covering Baby Food in Venezuela. The report provides consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise in the Baby Food industry in order to offer extensive data about the trends and dynamics affecting the Baby Food industry in Venezuela.
- This report is aimed at companies operating in the Baby Food industry and for new companies considering entry into Venezuela Baby Food industry.
- This report provides detailed data for the various companies operating in the Baby Food industry in Venezuela along with their key focus product sectors.
- Market profile of the various product sectors of the Baby Food industry has also been provided in this report with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.
- This report also provides an overview of Food Retailing in Venezuela, with a mention of the major Food retailers in the country, along with the Food distribution in Venezuela.
- This report also provides future projections of the Baby Food industry in Venezuela considering various trends which are likely to affect the industry.

Reasons To Buy

- Baby Food companies require a detailed understanding of Baby Food consumption by individual product categories in order to align their sales and marketing efforts with the latest trends in the market. This report clarifies in detail, by product category, where the growth opportunities are in Baby Food industry to enable effective marketing plan

- As consumers' product demands evolve, the dynamics between different Baby Food types also change - favoring some product categories and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future

- The differing growth rates in overall product category sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes for marketers

- The report provides the latest data on market dynamics in the Baby Food industry in Venezuela market, providing marketers with essential data in order to understand their own position in the market and to identify where to compete in the future

Table Of Contents

Baby Food in Venezuela, ERC
Executive Summary
Market Size
Baby Food: Market Size, 2007-2013
Market Structure
Baby Food: Market Segmentation, 2013
Market Trends
Baby Food: % Growth, 2007-2013
Per Capita
Baby Food: Per Capita Consumption and Expenditure, 2012 and 2013
Major Developments
Distribution
The Suppliers
Manufacturer Shares, 2013
The Future
Projected Market Size, 2019 and Growth Rates, 2013-2019
Background to the Market
The Baby Population
Birth and Population Trends, 2003-2013
The Baby Population, 2007-2013
Crude Birth Rates by Region, 2005-2012
The Consumer
Household Poverty Trends, 2007-2013
Socio-Economic Structure and Income, 2006 and 2012
Regulatory Issues
Working Women
Female Employment Trends, 2007-2014
Social Trends
Marriage and Divorce Trends, 2008-2012
Breastfeeding
Types of Infant Feeding, 2001
Market Profile
Overview
Introduction
Key Features and Developments
Baby Food: Market Value, Current Prices, 2007-2013
Baby Food: Market Value, Constant Prices, 2007-2013
Baby Food: Market Value, US Dollars, 2007-2013
Baby Food: Market Volume, 2007-2013
Baby Food: Per Capita Expenditure, Current Prices, 2007-2013
Baby Food: Per Capita Expenditure, Constant Prices, 2007-2013
Baby Food: Per Capita Expenditure, US Dollars, 2007-2013
Baby Food: Per Capita Consumption, 2007-2013
Manufacturers and Brands
Manufacturer Shares, Volume, 2007-2013
Manufacturer Shares, Value, 2007-2013
Baby Food: Manufacturer Shares by Sector, Volume, 2013
Baby Food: Manufacturer Shares by Sector, Value, 2013
Baby Milks
Key Features and Developments
Baby Milks: Sector Trends, 2007-2013
Per Capita Trends
Baby Milks: Per Capita Expenditure and Consumption, 2007-2013
Market Segmentation
Baby Milks: Sector Segmentation, 2007-2013
Baby Milks: Brand Price Analysis, 2014
Baby Milks: Brand Price Positioning Analysis, 2014
Manufacturers and Brands
Baby Milks: Manufacturer Shares, Volume, 2007-2013
Baby Milks: Manufacturer Shares, Value, 2007-2013
Baby Milks: Brands by Segment, 2014
Baby Cereals
Key Features and Developments
Baby Cereals: Sector Trends, 2007-2013
Per Capita Trends
Baby Cereals: Per Capita Expenditure and Consumption, 2007-2013
Sector Segmentation
Baby Cereals: Segmentation by Type, Volume, 2007-2013
Baby Cereals: Segmentation by Type, Value, 2007-2013
Manufacturers and Brands
Baby Cereals: Manufacturer Shares, Volume, 2007-2013
Baby Cereals: Manufacturer Shares, Value, 2007-2013
Baby Meals
Key Features and Developments
Baby Meals: Sector Trends, 2007-2013
Per Capita Trends
Baby Meals: Per Capita Expenditure and Consumption, 2007-2013
Sector Segmentation
Manufacturers and Brands
Baby Meals: Manufacturer Shares, Volume, 2007-2013
Baby Meals: Manufacturer Shares, Value, 2007-2013
Baby Drinks
Key Features and Developments
Distribution
Retailing
Food Retailing
Number of Modern Grocery Retail Outlets, 2007-2013
Major Supermarket and Hypermarket Chains, 2014
Retail Food Sales by Outlet Type, 2007-2013
Shopping Habits, 2004-2007
Baby Food Retailing
Baby Food: Sales by Outlet Type, 2007-2013
Baby Food: Sales by Outlet Type and Sector, 2013
Storecheck Analysis
Introduction
Baby Food: Facings Allocation by Product Type
Baby Food: Facings Allocation by Manufacturer and Sector
Baby Food: Allocation by Pack Type and Sector
Baby Food: Facings Allocation by Pack Size and Sector
Baby Food: Facings Allocation by Country of Origin and Sector
The Suppliers
Company Profiles
Introduction
Baby Food: Manufacturer Representation, Value, 2013
Baby Food: Manufacturer Representation, Volume, 2013
Nestle Venezuela SA
Nestle: Market Shares, 2013
Alimentos Heinz SA
Heinz: Market Shares, 2013
Other Suppliers
Aspen de Venezuela CA
Mead Johnson Nutrition Venezuela
Abbott Laboratories, CA
Industrias Zuly Milk, CA
INDULAC (Industria Lácteas Venezolana)/Parmalat
Máh! Brands Ltd
Production and Foreign Trade
Production
Imports
Imports of Baby Milks and Cereals, 2007-2013
Imports of Baby Milks and Cereals by Country of Origin, 2011-2013
Imports of Other Baby Food, 2007-2013
Exports
Exports of Baby Milks and Cereals, 2008-2011
Exports of Baby Milks and Cereals by Country of Destination, 2008-2010
Exports of Other Baby Food, 2008-2011
Other Baby Food: Exports by Country of Destination, 2006-2009
The Future
Live Birth Trends
Birth and Population Projections, 2007-2019
The Baby Population, 2013-2019
Consumer Attitudes
Future Trends
Baby Food: Market Value Forecasts, Current Prices, 2013-2019
Baby Food: Market Value Forecasts, Constant Prices, 2013-2019
Baby Food: Market Value Forecasts, US Dollars, 2013-2019
Baby Food: Market Volume Forecasts, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2013-2019
Baby Food: Per Capita Consumption Forecasts, 2013-2019
Economic and Demographic Background
Economic and Political Summary
Economic Background
Venezuela: Key Macro-Economic Indicators, 2007-2014
RPI Trends, 2007-2019
Demographic Data
Population Trends, 2007-2019
Population by Age Group, 2000 and 2013
Appendix: Storecheck Results
Milks
Cereals
Finger Foods

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