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Baby Food in Mexico, ERC

  • October 2014
  • -
  • ERC
  • -
  • 112 pages

Summary

“Baby Food in Mexico” is a new report by ERC that analyzes the Baby Food industry demand prospects in Mexico, key segments, features and developments, future projections based on various trends. This report also examines trends which are currently affecting the industry. Furthermore, it profiles various companies in the Baby Food industry in Mexico along with the foreign trade involving the Baby Food industry.

Key Findings

- The performance of the Mexican baby food market has been positive over the past six years as a whole, although 2009 saw a fall in consumption, due to the adverse economic conditions, and 2013 saw only muted growth in the economy as a whole.
- Per capita intake of baby milks has risen by 9.9% since 2007 to 14.94kg in 2013, making this the largest of the four baby food sectors.
- Over the review period, the value of the market appreciated by 52.8% to Pesos 13.1 billion (US$ 1.02 billion) at current prices. In real terms too sales grew fairly strongly (by 18.6%), due to price rises and some trading-up.

Synopsis

- “Baby Food in Mexico” report is a qualitative report providing extensive and highly detailed consumption data on the Baby Food industry in Mexico.
- This report is the result of ERC's extensive market research covering Baby Food in Mexico. The report provides consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise in the Baby Food industry in order to offer extensive data about the trends and dynamics affecting the Baby Food industry in Mexico.
- This report is aimed at companies operating in the Baby Food industry and for new companies considering entry into Mexico Baby Food industry.
- This report provides detailed data for the various companies operating in the Baby Food industry in Mexico along with their key focus product sectors.
- Market profile of the various product sectors of the Baby Food industry has also been provided in this report with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.
- This report also provides an overview of Food Retailing in Mexico, with a mention of the major Food retailers in the country, along with the Food distribution in Mexico.
- This report also provides future projections of the Baby Food industry in Mexico considering various trends which are likely to affect the industry.

Reasons To Buy

- Baby Food companies require a detailed understanding of Baby Food consumption by individual product categories in order to align their sales and marketing efforts with the latest trends in the market. This report clarifies in detail, by product category, where the growth opportunities are in Baby Food industry to enable effective marketing plan

- As consumers' product demands evolve, the dynamics between different Baby Food types also change - favoring some product categories and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future

- The differing growth rates in overall product category sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes for marketers

- The report provides the latest data on market dynamics in the Baby Food industry in Mexico market, providing marketers with essential data in order to understand their own position in the market and to identify where to compete in the future

Table Of Contents

Baby Food in Mexico, ERC
Executive Summary
Market Size
Baby Food: Market Size, 2005-2011
Market Segmentation
Baby Food: Market Segmentation, 2011
Market Trends
Baby Food: % Growth, 2005-2011
Per Capita
Baby Food: Per Capita Consumption and Expenditure, 2010 and 2011
Major Developments
Distribution
The Suppliers
Manufacturer Shares, Volume, 2011
The Future
Projected Market Size, 2017 and Growth Rates, 2011-2017
Background to the Market
The Baby Population
Birth and Population Trends, 2001-2011
The Baby Population, 2005-2011
The Consumer
Average Household Expenditure on a Baby (aged 0-2 years), 2006
Introduction of Different Types of Food to Babies Born between 2004 and 2009
Daily Consumption of Fizzy Drinks, 2007
Working Women
Trends in Working Women by Age, 2005-2011
Trends in Working Women, 2005-2011
Marriages and Divorces
Trends in Marriages and Divorces, 1993-2010
Breastfeeding
Breastfeeding Practices, 1999
Duration of Breastfeeding, 1999
Market Profile
Overview
Introduction
Key Features and Developments
Baby Food: Market Value, Current Prices, 2005-2011
Baby Food: Market Value, Constant Prices, 2005-2011
Baby Food: Market Value, US Dollars, 2005-2011
Baby Food: Market Volume, 2005-2011
Baby Food: Per Capita Expenditure, Current Prices, 2005-2011
Baby Food: Per Capita Expenditure, Constant Prices, 2005-2011
Baby Food: Per Capita Expenditure, US Dollars, 2005-2011
Baby Food: Per Capita Consumption, 2005-2011
Manufacturers and Brands
Manufacturer Shares, 2005-2011
Baby Food: Manufacturer Shares by Sector, Volume, 2011
Baby Food: Manufacturer Shares by Sector, Value, 2011
Milks
Key Features and Developments
Milks: Sector Trends, 2005-2011
Per Capita Trends
Milks: Per Capita Expenditure and Consumption, 2005-2011
Market Segmentation
Milks: Sector Segmentation, 2005-2011
Milks: Brand Price Analysis, 2012
Milks: Brand Price Positioning Analysis, 2012
Manufacturers and Brands
Milks: Manufacturer Shares, Volume, 2005-2011
Milks: Manufacturer Shares, Value, 2005-2011
Baby Milks: Brands by Segment, 2012
Cereals and Dry Meals
Key Features and Developments
Cereals and Dry Meals: Sector Trends, 2005-2011
Per Capita Trends
Cereals and Dry Meals: Per Capita Expenditure and Consumption, 2005-2011
Sector Segmentation
Manufacturers and Brands
Cereals and Dry Meals: Manufacturer Shares, 2005-2011
Meals
Key Features and Developments
Meals: Sector Trends, 2005-2011
Per Capita Trends
Meals: Per Capita Expenditure and Consumption, 2005-2011
Sector Segmentation
Meals: Estimated Sales by Type (Volume), 2005-2011
Manufacturers and Brands
Meals: Manufacturer Shares, Volume, 2005-2011
Meals: Manufacturer Shares, Value, 2005-2011
Drinks
Key Features and Developments
Drinks: Sector Trends, 2005-2011
Per Capita Trends
Drinks: Per Capita Expenditure and Consumption, 2005-2011
Sector Segmentation
Manufacturers and Brands
Distribution
Retailing
Food Retailing
Retail Food Sales by Outlet Type, 2005-2011
Major Retailers by Outlets and Turnover, 2011
Baby Food Retailing
Baby Food: Sales by Outlet Type, 2005-2011
Baby Food: Sales by Outlet Type and Sector, 2011
Storecheck Analysis
Introduction
Baby Food: Facings Allocation by Product Type
Baby Food: Facings Allocation by Manufacturer and Sector
Baby Food: Facings Allocation by Pack Type and Sector
Baby Food: Facings Allocation by Pack Size and Sector
Baby Food: Facings Allocation by Country of Origin and Sector
The Suppliers
Company Profiles
Introduction
Baby Food: Manufacturer Shares by Sector, Value, 2011
Baby Food: Manufacturer Shares by Sector, Volume, 2011
Nestle Servicios SA de CV
Nestle: Market Representation, 2011
Mead Johnson Nutricionales de Mexico
Mead Johnson: Market Representation, 2011
Pfizer Mexico
Wyeth: Market Representation, 2011
Abbott de Mexico SA de CV
Abbott: Market Representation, 2011
Heinz Mexico SA de CV
Heinz: Market Representation, 2011
Other Manufacturers
Production and Foreign Trade
Production
Production of Infant Formula, 2005-2011
Imports
Milks and Cereals: Trends in Imports, 2005-2010
Imports of Milks and Cereals by Country of Origin, 2008-2010
Exports
Milks and Cereals: Trends in Exports, 2005-2010
Exports of Milks and Cereals by Country of Destination, 2008-2010
The Future
Live Birth Trends
Birth and Population Projections, 2005-2017
The Baby Population, 2011-2017
Consumer Attitudes
Future Trends
Baby Food: Market Value Forecasts, Current Prices, 2011-2017
Baby Food: Market Value Forecasts, Constant Prices, 2011-2017
Baby Food: Market Value Forecasts, US Dollars, 2011-2017
Baby Food: Market Volume Forecasts, 2011-2017
Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2011-2017
Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2011-2017
Baby Food: Per Capita Expenditure, Forecasts, US Dollars, 2011-2017
Baby Food: Per Capita Consumption Forecasts, 2011-2017
Economic and Demographic Background
Economic and Political Summary
Economic Background
Mexico: Key Macro-Economic Indicators, 2005-2012
RPI Trends, 2005-2017
Demographic Data
Population Trends, 2005-2017
Population by Age Group, 2005 and 2010
Appendix: Storecheck Results
Milks
Cereals and Dry Meals
Wet Savoury Meals
Wet Sweet Meals
Drinks
Finger Foods

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