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Baby Food in Colombia, ERC

  • October 2014
  • 102 pages
  • GlobalData
Report ID: 2531063

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Summary

“Baby Food in Colombia” is a new report by ERC that analyzes the Baby Food industry demand prospects in Colombia, key segments, features and developments, future projections based on various trends. This report also examines trends which are currently affecting the industry. Furthermore, it profiles various companies in the Baby Food industry in Colombia along with the foreign trade involving the Baby Food industry.

Key Findings

- In 2013, the market for baby food in Colombia amounted to an estimated 18,509 tonnes, with a retail value of Pesos 635.2 billion, equivalent to US$ 339.8 million.
- The meals sector is the largest in the market, accounting for almost 41% of sector volume. In recent years, meals have pulled away from baby milks, which have been held back by relatively high breastfeeding rates and by increasing retail prices, and which now account for 31.6% of total volume sales, compared with 32% in 2007.
- The smallest sector is drinks, sales of which equated to a mere 0.9% of total volume at the end of the review period.

Synopsis

- “Baby Food in Colombia” report is a qualitative report providing extensive and highly detailed consumption data on the Baby Food industry in Colombia.
- This report is the result of ERC's extensive market research covering Baby Food in Colombia. The report provides consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise in the Baby Food industry in order to offer extensive data about the trends and dynamics affecting the Baby Food industry in Colombia.
- This report is aimed at companies operating in the Baby Food industry and for new companies considering entry into Colombia Baby Food industry.
- This report provides detailed data for the various companies operating in the Baby Food industry in Colombia along with their key focus product sectors.
- Market profile of the various product sectors of the Baby Food industry has also been provided in this report with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.
- This report also provides an overview of Food Retailing in Colombia, with a mention of the major Food retailers in the country, along with the Food distribution in Colombia.
- This report also provides future projections of the Baby Food industry in Colombia considering various trends which are likely to affect the industry.

Reasons To Buy

- Baby Food companies require a detailed understanding of Baby Food consumption by individual product categories in order to align their sales and marketing efforts with the latest trends in the market. This report clarifies in detail, by product category, where the growth opportunities are in Baby Food industry to enable effective marketing plan

- As consumers' product demands evolve, the dynamics between different Baby Food types also change - favoring some product categories and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future

- The differing growth rates in overall product category sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes for marketers

- The report provides the latest data on market dynamics in the Baby Food industry in Colombia market, providing marketers with essential data in order to understand their own position in the market and to identify where to compete in the future

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