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Baby Food in Argentina, ERC

  • September 2014
  • -
  • ERC
  • -
  • 95 pages

Summary

“Baby Food in Argentina” is a new report by ERC that analyzes the Baby Food industry demand prospects in Argentina, key segments, features and developments, future projections based on various trends. This report also examines trends which are currently affecting the industry. Furthermore, it profiles various companies in the Baby Food industry in Argentina along with the foreign trade involving the Baby Food industry.

Key Findings

- Spurred on by a rapidly developing economy for most of the review period, the Argentine market for baby food expanded by 46.5% in volume terms between 2007 and 2013 to reach 11,285 tonnes
- All three major sectors of the market experienced significant growth. Consumption of baby milks rose by 43% over the survey period, while baby meals grew by 155% and cereals by 40%. At current prices, the market rose to Peso 1.6 billion(US$ 297 million) in 2013, more than double of its 2007 value

Synopsis

- “Baby Food in Argentina” report is a qualitative report providing extensive and highly detailed consumption data on the Baby Food industry in Argentina.
- This report is the result of ERC's extensive market research covering Baby Food in Argentina. The report provides consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise in the Baby Food industry in order to offer extensive data about the trends and dynamics affecting the Baby Food industry in Argentina.
- This report is aimed at companies operating in the Baby Food industry and for new companies considering entry into Argentine Baby Food industry.
- This report provides detailed data for the various companies operating in the Baby Food industry in Argentina along with their key focus product sectors.
- Market profile of the various product sectors of the Baby Food industry has also been provided in this report with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.
- This report also provides an overview of Food Retailing in Argentina, with a mention of the major Food retailers in the country, along with the Food distribution in Argentina.
- This report also provides future projections of the Baby Food industry in Argentina considering various trends which are likely to affect the industry.

Reasons To Buy

- Baby Food companies require a detailed understanding of Baby Food consumption by individual product categories in order to align their sales and marketing efforts with the latest trends in the market. This report clarifies in detail, by product category, where the growth opportunities are in Baby Food industry to enable effective marketing plan

- As consumers' product demands evolve, the dynamics between different Baby Food types also change - favoring some product categories and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future

- The differing growth rates in overall product category sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes for marketers

- The report provides the latest data on market dynamics in the Baby Food industry in Argentine market, providing marketers with essential data in order to understand their own position in the market and to identify where to compete in the future

Table Of Contents

Baby Food in Argentina, ERC
Executive Summary
Market Size
Baby Food: Market Size, 2007-2013
Market Structure
Baby Food: Market Segmentation, 2013
Market Trends
Baby Food: % Growth, 2007-2013
Per Capita
Baby Food: Per Capita Consumption and Expenditure, 2012 and 2013
Major Developments
Distribution
The Suppliers
Manufacturer Shares, 2013
The Future
Projected Market Size, 2019 and Growth Rates, 2013-2019
Background to the Market
The Baby Population
Birth and Population Trends, 2003-2013
The Baby Population, 2007-2013
Births by Age of Mother, 2008 and 2012
The Consumer
Poverty Levels, 2007-2013
Breakdown of Households by Income Deciles, Fourth Quarter, 2013
Working Women
Trends in Working Women, 2008-2013
Breastfeeding Trends
Incidence of Breastfeeding by Age of Baby, 2007 and 2011
Incidence of Breastfeeding, 1996-2011
Breastfeeding Rates by Province, 2011
Market Profile
Overview
Introduction
Key Features and Developments
Baby Food: Market Value, Current Prices, 2007-2013
Baby Food: Market Value, Constant Prices, 2007-2013
Baby Food: Market Value, US Dollars, 2007-2013
Baby Food: Market Volume, 2007-2013
Baby Food: Per Capita Expenditure, Current Prices, 2007-2013
Baby Food: Per Capita Expenditure, Constant Prices, 2007-2013
Baby Food: Per Capita Expenditure, US Dollars, 2007-2013
Baby Food: Per Capita Consumption, 2007-2013
Manufacturers and Brands
Manufacturer Shares, Volume, 2007-2013
Manufacturer Shares, Value, 2007-2013
Baby Food: Manufacturer Shares by Sector, Volume, 2013
Baby Food: Manufacturer Shares by Sector, Value, 2013
Baby Milks
Key Features and Developments
Baby Milks: Sector Trends, 2007-2013
Per Capita Trends
Baby Milks: Per Capita Expenditure and Consumption, 2007-2013
Sector Segmentation
Baby Milks: Sector Segmentation by Age, 2007-2013
Baby Milks: Sector Segmentation by Format, Volume, 2007-2013
Baby Milks: Sector Segmentation by Format, Value, 2007-2013
Powdered Baby Milks: Brand Price Analysis, 2014
Liquid Baby Milks: Brand Price Analysis, 2014
Powdered Baby Milks: Brand Price Positioning Analysis, 2014
Liquid Baby Milks: Brand Price Positioning Analysis, 2014
Manufacturers and Brands
Baby Milks: Manufacturer Shares, Volume, 2007-2013
Baby Milks: Manufacturer Shares, Value, 2007-2013
Baby Milks: Brands by Segment, 2014
Baby Cereals
Key Features and Developments
Baby Cereals: Sector Trends, 2007-2013
Per Capita Trends
Baby Cereals: Per Capita Expenditure and Consumption, 2007-2013
Sector Segmentation
Manufacturers and Brands
Baby Cereals: Manufacturer Shares, Volume, 2007-2013
Baby Cereals: Manufacturer Shares, Value, 2007-2013
Baby Meals
Key Features and Developments
Baby Meals: Sector Trends, 2007-2013
Per Capita Trends
Baby Meals: Per Capita Expenditure and Consumption, 2007-2013
Sector Segmentation
Manufacturers and Brands
Baby Meals: Manufacturer Shares, Volume, 2007-2013
Baby Meals: Manufacturer Shares, Value 2007-2013
Baby Drinks
Key Features and Developments
Distribution
Retailing
Food Retailing
Leading Food Retailers, 2012 and 2013
Food and Drink: Number of Stores, 2009-2013
Food and Drink Sales by Type of Outlet, 2009-2013
Baby Food Retailing
Baby Food: Sales by Outlet Type, 2007-2013
Baby Food: Sales by Outlet Type and Sector, 2013
Storecheck Analysis
Introduction
Baby Food: Facings Allocation by Product Type
Baby Food: Facings Allocation by Manufacturer and Sector
Baby Food: Facings Allocation by Type of Packaging and Sector
Baby Food: Facings Allocation by Pack Size and Sector
Baby Food: Facings Allocation by Country of Origin and Sector
The Suppliers
Company Profiles
Introduction
Baby Food: Manufacturer Representation, Value, 2013
Baby Food: Manufacturer Representation, Volume, 2013
Danone
Nutricia-Bagó: Market Shares, 2013
Nestle Argentina SA
Nestle: Market Shares, 2013
Mead Johnson Nutrition SRL
Mead Johnson: Market Shares, 2013
SanCor: Net Sales and Gross Income, 2010-2012
NutriBaby SA
Production and Foreign Trade
Production
Imports
Baby Milks and Cereals: Trends in Imports, 2007-2012
Baby Milks and Cereals: Imports by Country of Origin, 2010-2012
Exports
Baby Milks and Cereals: Trends in Exports, 2007-2012
Baby Milks and Cereals: Exports by Country of Destination, 2010-2012
The Future
Live Birth Trends
Birth and Population Projections, 2007-2019
The Baby Population, 2013-2019
Consumer Attitudes
Future Trends
Baby Food: Market Value Forecasts, Current Prices, 2013-2019
Baby Food: Market Value Forecasts, Constant Prices, 2013-2019
Baby Food: Market Value Forecasts, US Dollars, 2013-2019
Baby Food: Market Volume Forecasts, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2013-2019
Baby Food: Per Capita Consumption Forecasts, 2013-2019
Economic and Demographic Background
Economic and Political Summary
Economic Background
Argentina: Key Macro-Economic Indicators, 2007-2014
RPI Trends, 2007-2019
Demographic Data
Population Trends, 2007-2019
Population by Age Group, 2014
Appendix: Storecheck Results
Milks
Cereals
Wet Savoury Meals
Wet Sweet Meals

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