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Non Caloric Sweeteners - Market Trends and Insights

  • September 2014
  • -
  • Canadean Ltd
  • -
  • 170 pages

Summary

A comprehensive review of current and future non caloric sweeteners ingredients. The report investigates sweetener consumption drivers, ingredient industry players, soft drink sweetener consumptions and trends. Status with specific focus on global soft drink consumption patterns and influential global or regional brands. The report overviews the soft drink consumption patterns as well as describes individual sweetener ingredients by their usage, manufacturing and regulatory situations.

Key Findings

Amongst non-caloric sweeteners Aspartame is on a decline by losing minus 0.9 % growth annually in the global market within the coming three years.
The highest growth, as well as significant volumes, is observed in Acesulfame K and Sucralose within soft drinks; whereas Stevia Sweeteners still have some way before becoming mainstream.
- Sugared soft drinks still have the overhand in terms of consumption volumes, with XX million tons sugars consumed in 2013. In comparison the non-caloric sweeteners in soft drinks represents only XX million tons - or XX% of the total global soft drinks consumptions of sugar equivalents by weight (SEW).
- Synthetic sweeteners Ace-K and Sucralose are still the preferred choice in new soft drink innovations - Aspartame is losing out and Steviosides are gaining more ground. The opportunities to focus on in soft drinks are ice teas, hydrating sports drinks, fruit powders, and functional drinks.
- Soft Drinks manufacturers are facing demands for soft drinks with reduced sugar per serving in most markets. Sugar reduction is a major activity- but not always one for one sugar equivalent to be replaced with non-caloric sweeteners. Types of sweeteners used have become more diverse and have forced brands owners to gain formulation and price point expertise in many different non-caloric sweetener systems.
- The sweetener industry is actively gearing towards consolidating global market positions, as well as having diverse new business investments in new non-caloric sweeteners.
- With the very volatile and dynamic market of non-caloric sweeteners, the activity of patent filings is an important tool for long term protection of investments.
- Carbonated sodas are by far the largest market for non-caloric sweeteners, followed by powdered drinks, ice teas, and RTD sports drinks
- Geographical differences in sweetener choices are related to regulatory, traditional, and cost pricing issues.

Synopsis

Demand for sweeteners is expected to continue its steady growth as a result of increased focus on sugar calories in more and more markets. The sweetener industry is up for dynamic changes, as currently a number of new options are available after years of relative stable ingredient assortments. The fact that a number of these sweeteners are from plant-derived sources is aligned with the current consumer trend toward all things natural, and this can only mean a positive future for these ingredient types. Many factors influence future non-caloric sweetener consumption globally, amongst the key factors are: consumer attitudes and beliefs, global and regional soft drink brands expanding into new markets, product innovation, supply capacity and prices, and regulatory restrictions and opportunities. Consumption patterns within soft drink categories are changing and affecting the demand situations of sweeteners, as well as sugar reduction drivers such as taxation, ingredient prices and capacities, and formulation capabilities.

Reasons To Buy

- Insight into current and future consumption patterns of soft drink non-caloric sweeteners
- Insight into consumption of non-caloric sweeteners in various soft drink categories and future demand potentials
- Insights into consumers beliefs on sweeteners
- Being able to assess formulation and supplier strategies influencing formulation choices
- Learn about market leading ingredients characteristics, leading manufacturers and regulatory conditions
- Understand product formulation and labelling opportunities
- Future prospect non-caloric sweeteners recently introduced or being researched

Table Of Contents

Non Caloric Sweeteners - Market Trends and Insights
Table of Contents
1. Introduction
1.1 Report Description
1.2 Research Methodology
2. Executive Summary
2.1 Global Sweetener Consumption
2.1 New Product Launches
2.1 Global Sweeteners Market Outlook and Dynamics
2.2 Sugar vs. Sweeteners Consumption
2.3 Leading Sweetener Consuming Brands
2.4 Sweeteners and Consumers
3. Introduction to Non Caloric Sweeteners
3.1 Introduction
3.2 Nutrition and Health
3.3 Biological Functions
3.4 Regulations
3.5 Market Drivers
3.5.1 Obesity in the Populations
3.5.2 Medical Costs
3.5.3 Taxation
3.5.4 Sugar Supply Situation
4. Industry
4.1.1 Latest Mergers and Acquisitions
4.2 Recent Industry News
4.2.1 DSM enter the Stevia Sweeteners game
4.2.2 FDA and EFSA approve Advantame
4.2.3 Steep Decline in Sweetener Consumption Highlighted By USDA
4.2.4 Tate and Lyle Profit Drops On Falling Sweetener Prices
4.2.5 What Happens to Monatin?
4.2.6 Health Canada approves Saccharin
4.2.7 PepsiCo and Synomyx extend sweetener agreement
4.3 Patents
5. Brands Containing Non-Caloric Sweeteners
5.1 Carbonates
5.2 Sports and Energy Drinks
5.3 Juices, Nectars, and Still Drinks
5.4 Squash/ Syrups
5.5 Iced/RTD Tea/ Coffee
5.6 Fruit Powders
6. Acesulfame Potassium
6.1 Introduction
6.2 Manufacturing Methods
6.3 Formulation Properties
6.3.1 Regulatory Status and Intake Levels
6.4 Typical Applications
6.5 Suppliers
6.6 Demand within Soft Drinks Industry
6.7 Consumption by Top Brands
7. Aspartame
7.1 Introduction
7.2 Manufacturing Methods
7.3 Formulation Properties
7.3.1 Regulatory Status and Intake Levels
7.4 Typical Applications
7.5 Suppliers
7.6 Demand within Soft Drinks Industry
7.7 Consumption by Top Brands
8. Cyclamates
8.1 Introduction
8.2 Manufacturing Methods
8.3 Formulation Properties
8.3.1 Regulatory Status and Intake Levels
8.4 Typical Applications
8.5 Suppliers
8.6 Demand within Soft Drinks Industry
9. Erythritol
9.1 Introduction
9.2 Manufacturing Methods
9.3 Formulation Properties
9.3.1 Regulatory Status and Intake Levels
9.4 Typical Applications
9.5 Suppliers
9.6 Demand within Soft Drinks Industry
10. Glycyrrhizin
10.1 Introduction
10.2 Manufacturing Methods
10.3 Formulation Properties
10.3.1 Regulatory Status and Intake Levels
10.4 Typical Applications
10.5 Suppliers
11. Isomalt
11.1 Introduction
11.2 Manufacturing Methods
11.3 Formulation Properties
11.3.1 Regulatory Status and Intake Levels
11.4 Typical Applications
11.5 Suppliers
12. Lactitol
12.1 Introduction
12.2 Manufacturing Methods
12.3 Formulation Properties
12.3.1 Regulatory Status and Intake Levels
12.4 Typical Applications
12.5 Suppliers
13. Maltitol
13.1 Introduction
13.2 Manufacturing Methods
13.3 Formulation Properties
13.3.1 Regulatory Status and Intake Levels
13.4 Typical Applications
13.5 Suppliers
14. Mannitol
14.1 Introduction
14.2 Manufacturing Methods
14.3 Formulation Properties
14.3.1 Regulatory Status and Intake Levels
14.4 Typical Applications
14.5 Suppliers
15. Mogroside V
15.1 Introduction
15.2 Manufacturing Methods
15.3 Formulation Properties
15.3.1 Regulatory Status and Intake Levels
15.4 Typical Applications
15.5 Suppliers
16. Neohesperidine DC
16.1 Introduction
16.2 Manufacturing Methods
16.3 Formulation Properties
16.3.1 Regulatory Status and Intake Levels
16.4 Typical Applications
16.5 Suppliers
17. Neotame
17.1 Introduction
17.2 Manufacturing Methods
17.3 Formulation Properties
17.3.1 Regulatory Status and Intake Levels
17.4 Typical Applications
17.5 Suppliers
18. Stevia Sweeteners
18.1 Introduction
18.2 Manufacturing Methods
18.3 Formulation Properties
18.3.1 Regulatory Status and Intake Levels
18.4 Typical Applications
18.5 Suppliers
18.6 Demand within Soft Drinks Industry
18.7 Consumption by Top Brands
19. Saccharin
19.1 Introduction
19.2 Manufacturing Methods
19.2.1 Formulation Properties
19.2.2 Regulatory Status and Intake Levels
19.3 Typical Applications
19.4 Suppliers
20. Sorbitol
20.1 Introduction
20.2 Manufacturing Methods
20.3 Formulation Properties
20.3.1 Regulatory Status and Intake Levels
20.4 Typical Applications
20.5 Suppliers
21. Sucralose
21.1 Introduction
21.2 Manufacturing Methods
21.3 Formulation Properties
21.3.1 Regulatory Status and Intake Levels
21.4 Typical Applications
21.5 Suppliers
21.6 Demand within Soft Drinks Industry
21.7 Consumption by Top Brands
22. Xylitol
22.1 Introduction
22.2 Manufacturing Methods
22.3 Formulation Properties
22.3.1 Regulatory Status and Intake Levels
22.4 Typical Applications
22.5 Suppliers
23. Other Sweeteners Holding Future Potential
23.1 Advantame
23.2 Thaumatin
23.3 Monatin
23.4 Brazzein
23.5 Curculin
23.6 Miraculin
23.7 Monellin
24. Appendix
24.1 About Canadean
24.2 Disclaimer
25. Glossary
26. Key Sources
27. Science References

List of Tables
Table 1: Non-caloric Sweeteners by Energy Content
Table 2: Sweeteners
Table 3: Biological Functions of Sweeteners
Table 4: Regulatory Status of Sweeteners
Table 5: High Volume Carbonates Brands
Table 6: High Volume Sports and Energy Drinks' Brands
Table 7: High Volume Juices, Nectars, and Still Drinks' Brands
Table 8: High Volume Squash/Syrups' Brands
Table 9: High Volume Iced/RTD Tea and Coffee Brands
Table 10: High Volume Fruit Powders' Brands
Table 11: Acesulfame K Brands and Suppliers
Table 12: Aspartame Brands and Suppliers
Table 13: Sodium Cyclamate versus Calcium Cyclamate
Table 14: Cyclamate Brands and Suppliers
Table 15: Erythritol Brands and Suppliers
Table 16: Glycyrrhizin Brands and Suppliers
Table 17: Isomalt Brands and Suppliers
Table 18: Lactitol Brands and Suppliers
Table 19: Maltitol Brands and Suppliers
Table 20: Mannitol Brands and Suppliers
Table 21: Mogroside V Brands and Suppliers
Table 22: Neohesperidine DC Brands and Suppliers
Table 23: Neotame Brands and Suppliers
Table 24: Rebaudioside A and Steviosides Brands and Suppliers
Table 25: Saccharin Brands and Suppliers
Table 26: Sorbitol Brands and Suppliers
Table 27: Sucralose Brands and Suppliers
Table 28: Xylitol Brands and Suppliers
Table 29: New Potential Natural Sweeteners

List of Figures
Figure 1: Global Non Caloric Sweetener Consumption 2013 (% of Tons)
Figure 2: Global Non Caloric Sweeteners Capacity in Sugar Equivalents in 2013 (% and Tons)
Figure 3: Share Distribution in 140 New Soft Drink Launches in 2013 by Sweeteners Type
Figure 4: Global Soft Drinks Non Caloric Sweeteners Consumption in 2013 (Tons) and 3Year Growth Forecast 2012-2014
(CAGR %)
Figure 5: Sugar vs. Non Caloric Sweetener in Soft Drinks in 2013 (Tons) and Three Years Growth Forecast of ( 3Y
CAGR%) 2014-2017
Figure 6: Non-Caloric Sweeteners Consumption in 2013 per Soft Drink Category (Tons) and Forecasted Growth Trends
2014%
Figure 7: Global Brands Consumption of Non Caloric Sweeteners in 2013 (Tons)
Figure 8: Health Benefit Areas Provided by Non Caloric Sweeteners
Figure 9: Top 10 Countries with the Highest Obesity Rates
Figure 10: Top 10 Population Burden of Overweight and Obesity
Figure 11: Complications associated with Obesity
Figure 12: Economic Burden of Obesity in the US
Figure 13: Ten Years Price Development and Commodity Futures Pricing Sugar
Figure 14: Timeline High Intensity Sweeteners
Figure 15: Top Industry Players with their Overall Annual Revenue (2013 Mil US$)
Figure 16: MandA Deals, by Region (2011-2013)
Figure 17: Patents by Region or under Patent Cooperation Treaty (PCT) (2003-2013)
Figure 18: Patents by Company (2003-2013)
Figure 19: Patents, by Type of Sweetener (2003-2013)
Figure 20: The Grey Zones of low Caloric Sports and Energy Drinks
Figure 21: Acesulfame K - Ingredient Information
Figure 22: Typical Applications of Acesulfame K
Figure 23: Global Acesulfame-K Distribution per Soft Drinks Category 2013 (Tons)
Figure 24: Acesulfame-K Leading Countries Soft Drink Consumption 2013 (Tons)
Figure 25: Acesulfame-K Est. Annual Growth Rates from 2013 to 2014
Figure 26: Acesulfame-K Brand Opportunities by Growth Est. 2013 to 2014
Figure 27: Aspartame - Ingredient Information
Figure 28: Typical Applications of Aspartame
Figure 29: Global Aspartame Consumption by Soft Drinks Category in 2013 (Tons)
Figure 30: Aspartame Leading Countries Soft Drink Consumption 2013 (Tons)
Figure 31: Aspartame Est. Annual Growth Rates from 2013 to 2014
Figure 32: Aspartame Brand Opportunities by Growth Est. 2013 to 2014
Figure 33: Cyclamate - Ingredient Information
Figure 34: Typical Applications of Cyclamate
Figure 35: Global Cyclamate Distribution per Soft Drinks Category 2013 (Tons)
Figure 36: Cyclamate Est. Annual Growth Rates from 2013 to 2014
Figure 37: Erythritol - Ingredient Information
Figure 38: Typical Applications of Erythritol
Figure 39: Global Erythritol Distribution per Soft Drinks Category 2013 (Tons)
Figure 40: Erythritol Est. Annual Growth Rates from 2013 to 2014
Figure 41: Glycyrrhizin - Ingredient Information
Figure 42: Typical Applications of Glycyrrhizin
Figure 43: Isomalt - Ingredient Information
Figure 44: Typical Applications of Isomalt
Figure 45: Lactitol - Ingredient Information
Figure 46: Typical Applications of Lactitol
Figure 47: Maltitol - Ingredient Information
Figure 48: Typical Applications of Maltitol
Figure 49: Mannitol - Ingredient Information
Figure 50: Typical Applications of Mannitol
Figure 51: Mogroside V - Ingredient Information
Figure 52: Typical Applications of Mogroside V
Figure 53: Neohesperidine DC - Ingredient Information
Figure 54: Typical Applications of Neohesperidine DC
Figure 55: Neotame - Ingredient Information
Figure 56: Typical Applications of Neotame
Figure 57: Stevioside and Rebaudioside A - Ingredient Information
Figure 58: Typical Applications of Rebaudioside A
Figure 59: Global Rebaudioside A and Stevioside Distribution per Soft Drinks Category 2013 (Tons)
Figure 60: Global Stevia Extract Distribution per Soft Drinks Category 2013 (Tons)
Figure 61: RebA and Stevioside Leading Countries Soft Drink Consumption 2013 (Tons)
Figure 62: Stevia Extract Leading Countries Soft Drink Consumption 2013 (Tons)
Figure 63: Reb A and Stevioside (Green) Stevia Extract (Orange) Est. Annual Growth Rates from 2013 to 2014
Figure 64: Rebaudioside A and Stevioside Brand Opportunities by Growth Est. 2013 to 2014
Figure 65: Saccharin - Ingredient Information
Figure 66: Typical Applications of Saccharin
Figure 67: Sorbitol - Ingredient Information
Figure 68: Typical Applications of Sorbitol
Figure 69: Sucralose - Ingredient Information
Figure 70: Typical Applications of Sucralose
Figure 71: Global Sucralose Consumption by Soft Drinks Category in 2013 (Tons)
Figure 72: Sucralose Leading Countries Soft Drink Consumption 2013 (Tons)
Figure 73: Sucralose Est. Annual Growth Rates from 2013 to 2014
Figure 74: Growth in Sucralose Consumption in 2012-2013 by Top Brands
Figure 75: Xylitol - Ingredient Information
Figure 76: Typical Applications of Xylitol

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