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Quarterly Beverage Tracker - Second Quarter 2014 - Switzerland

  • August 2014
  • 25 pages
  • GlobalData
Report ID: 2534245

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Summary

The Quarterly Beverage Tracker Switzerland report published by Canadean, is an essential tool for keeping up-to-date with the latest industry developments in Switzerland's beverage market. Providing detailed analysis, factors influencing demand and challenges faced by the industry

Key Findings

- Although the Swiss economy shows reasonable development, soft drinks generally had flat performance in Q2-14
- Sports drinks showed encouraging growth in Q2-14, bolstered by Coca-Cola's sponsorship of the FIFA World Cup to promote its Powerade brand
- With the exception of beer, which also benefited from the FIFA World Cup this quarter, sales of alcoholic beverages either stagnated or slightly declined in Q2-14

Synopsis

- This report offers a comprehensive and detailed analysis of the beverage market in Switzerland, with data information and market forecasts. The report identifies the key market drivers across all major drinks categories. In particular, this reports provides in-depth analysis for the following:
- Volumes for Q2-14 vs Q2-13, provisional 2014 volumes, moving annual totals (MAT) and the very latest 2014 forecasts are provided for each individual beverage category
- All forecasts included supporting text on quarterly performance and forecast assumptions
- More granular data is provided for the carbonates category, with data split by regular vs low calorie, and by key flavors
- Significant activity in the soft drinks industry is covered, including recent new product introductions (detailing flavor, pack type, pack size, retail price and selected pack shots) and the latest industry news Identification of new products , detailing owners, operators and branding

Reasons To Buy

Designed for clients who want to understand the latest trends in the Swiss beverage industry and want more detail and analysis on this data. Switzerland's Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments.

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