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Quarterly Beverage Tracker - Second Quarter 2014 - Belarus

  • August 2014
  • -
  • GlobalData
  • -
  • 32 pages

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Summary

The Quarterly Beverage Tracker Belarus report published by Canadean, is an essential tool for keeping up-to-date with the latest industry developments in the Belarusian beverage market. Providing detailed analysis, factors influencing demand and challenges faced by the industry

Key Findings

- Packaged water saw respectable growth in sales in Q2-14 as domestic producers step up production, with a moderate shift towards the consumption of non-carbonated packaged water on health grounds.
- Still drinks witnessed strong growth in Q2-14, driven by the wider availability of affordable products which are better able to compete with the more expensive juice and nectars categories.
- Flavored alcoholic beverages continued to be hit hard by an increase in sales take, suffering a severe decline in Q2-14.
- Cider remained an emerging category in Belarus this quarter, aided by a natural image and affordable pricing.

Synopsis

This report offers a comprehensive and detailed analysis of the beverage market in Belarus, with data information and market forecasts. The report identifies the key market drivers across all major drinks categories. In particular, this reports provides in-depth analysis for the following:

- Volumes for Q2-14 vs Q2-13, provisional 2014 volumes, moving annual totals (MAT) and the very latest 2014 forecasts are provided for each individual beverage category
- All forecasts included supporting text on quarterly performance and forecast assumptions
- More granular data is provided for the carbonates category, with data split by regular vs low calorie, and by key flavors
- Significant activity in the soft drinks industry is covered, including recent new product introductions (detailing flavor, pack type, pack size, retail price and selected pack shots) and the latest industry news Identification of new products , detailing owners, operators and branding

Reasons To Buy

Designed for clients who want to understand the latest trends in the Belarusian beverage industry and want more detail and analysis on this data. Belarus's Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments.

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